Senior Paid Social Media Specialist (French speaking)

📌 Core Information

🔹 Job Title: Senior Paid Social Media Specialist (French Speaking)

🔹 Company: DEPT®

🔹 Location: London, Manchester

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing & Technology

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading paid social media strategy and activity for a new client across the French market
• Providing advanced consultative advice to the client and wider DEPT® teams
• Innovating the agency's offering and driving outstanding work that delivers true ROI
• Collaborating with a diverse team of digital specialists across 30+ locations worldwide

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the French market to drive success for the client and the agency.

📋 Key Responsibilities

✅ Lead, motivate, and inspire the market team to deliver exceptional results

✅ Develop and implement long-term paid social strategies and tactical plans

✅ Plan, buy, and optimize paid social media activity across multiple platforms

✅ Oversee reporting, identify new opportunities, and recommend measurement solutions

✅ Manage budgets and assess technology solutions, processes, and data tools to improve capabilities

✅ Contribute insights and strategic media thinking to projects across the agency

✅ Ensure the delivery of high-quality work and constant innovation across all deliverables

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong leadership skills to drive success in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of relevant experience in a paid social media role, with a focus on the French market

Required Skills:

• Fluent English and French communication skills (written and verbal)
• Extensive experience in paid social media, with a strong understanding of digital media and ads platforms
• Advanced proficiency in Excel and data analysis
• Strong organizational skills and time management
• High attention to detail and excellent presentation skills
• Familiarity with third-party measurement platforms (e.g., Google Analytics, Adobe, DCM)

Preferred Skills:

• Experience with organic social media and brand partnerships ads
• Experience managing complex campaigns and measurement solutions
• Advanced proficiency in direct response and app-focused campaigns

ASSUMPTION: Candidates should have a proven track record in paid social media, with a strong focus on the French market and a strategic mindset to drive client success.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum (Based on industry standards for a senior role in London)

Benefits:

• Flexible, hybrid working policy
• Choice of medical healthcare providers (Bupa or Medicash)
• 25 days holiday plus bank holidays and your birthday off each year
• Company pension scheme
• EAP scheme
• Ride to work scheme
• Enhanced family-friendly policies
• Buddy program for new employees
• Training, development, and certifications opportunities
• Global annual DEPT® Cares Month for volunteering and giving back to communities

Working Hours: Full-time, Monday to Friday, with flexibility for the right candidate

ASSUMPTION: The salary range is estimated based on industry standards for a senior role in London, with benefits packages tailored to attract and retain top talent in the digital marketing industry.

📌 Applicant Insights

🔍 Company Context

Industry: DEPT® operates in the digital marketing and technology services industry, working with global brands to create end-to-end digital experiences.

Company Size: DEPT® is a mid-sized company with 4,000+ digital specialists across 30+ locations on 5 continents, offering a boutique culture with global scale.

Founded: DEPT® was founded in 2015 and has since grown to become a leading global digital agency.

Company Description:

• DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands
• The agency works with global clients such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more
• DEPT® is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021

Company Specialties:

• Digital craftsmanship
• Campaigns
• Social
• Data-driven marketing
• B2B marketing
• Digital marketing
• Creativity
• Technology
• Strategy
• Digital
• Brand
• Advertising
• Design
• Data
• Intelligence
• Organization
• UX
• Agency
• Content
• Digital products
• and AI

Company Website: www.deptagency.com

ASSUMPTION: DEPT®'s diverse range of specialties and global presence enable the agency to offer comprehensive digital marketing solutions to clients worldwide.

📊 Role Analysis

Career Level: Senior, with opportunities for growth and leadership within the agency and across global client accounts

Reporting Structure: This role reports directly to the Head of Paid Media and collaborates with various teams, including strategy, creative, and account management

Work Arrangement: Hybrid, with a flexible working policy that combines on-site and remote work

Growth Opportunities:

• Leading and mentoring junior team members
• Expanding the agency's paid social media offering and capabilities
• Taking on additional responsibilities and growing into a leadership role within the agency
• Working on global client accounts and gaining international experience

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the agency.

🌍 Location & Work Environment

Office Type: DEPT®'s London office is located in the heart of the city, offering a modern and collaborative work environment

Office Location(s): London, Manchester

Geographic Context:

• London is a major global hub for digital marketing and technology, offering a wealth of opportunities for professional growth and development
• The city is known for its vibrant culture, diverse communities, and rich history
• Manchester is a thriving city with a strong digital and creative industry, offering a lower cost of living compared to London

Work Schedule: Full-time, with flexibility for the right candidate and a hybrid work arrangement

ASSUMPTION: DEPT®'s London and Manchester offices provide a dynamic and collaborative work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Head of Paid Media or another senior leader
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Expertise in paid social media and digital marketing
• Cultural fit and alignment with DEPT®'s values and mission
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work, focusing on paid social media strategies and campaigns
• Research DEPT® and the client to demonstrate your understanding of the agency's offerings and the French market
• Practice common interview questions and be prepared to discuss your experience and qualifications

ATS Keywords: Paid Social Media, French Speaking, Strategy, Leadership, Digital Marketing, DEPT®, Hybrid Work, London, Manchester

ASSUMPTION: DEPT®'s interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on strategic thinking and problem-solving abilities.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Google Ads
• LinkedIn Ads
• Twitter Ads
• Pinterest Ads
• Snapchat Ads
• Instagram Ads
• TikTok Ads
• Microsoft Excel
• Google Analytics
• Adobe Analytics
• DCM
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: This role requires proficiency in paid social media platforms and tools, with a strong focus on data analysis and reporting.

👔 Cultural Fit Considerations

Company Values:

• Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
• Curious: Self-driven, talented people who never stop innovating
• Collaborative: Working together to create the best work for our clients
• Ambitious: Striving for excellence in everything we do
• Respectful: Valuing and appreciating our colleagues, clients, and partners

Work Style:

• Agile and adaptable, with a focus on delivering high-quality work in a fast-paced environment
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Data-driven and analytical, with a focus on continuous improvement and optimization
• Creative and innovative, with a passion for pushing boundaries and challenging the status quo

Self-Assessment Questions:

• How do you align with DEPT®'s value of being pioneering, and how have you demonstrated this in your past roles?
• How comfortable are you working in a hybrid environment, and how do you balance remote and on-site work?
• How do you approach continuous learning and professional development, particularly in the fast-panging digital marketing landscape?

ASSUMPTION: DEPT®'s cultural fit considerations focus on identifying candidates who align with the agency's values, work style, and commitment to continuous learning and innovation.

⚠️ Potential Challenges

• Managing multiple client accounts and projects simultaneously
• Keeping up-to-date with the latest trends and best practices in paid social media
• Working with diverse teams across multiple time zones and locations
• Balancing strategic thinking and hands-on execution in a fast-paced environment
• Adapting to changes in the client's business or marketing objectives

ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and a strategic mindset to succeed.

📈 Similar Roles Comparison

• Compared to other senior paid social media roles, this position offers a unique opportunity to work on a new client account and drive strategic growth for both the client and the agency
• DEPT®'s global presence and diverse client portfolio provide exposure to a wide range of industries and markets, offering unparalleled career growth opportunities
• As a mid-sized agency, DEPT® offers a boutique culture with global scale, providing a more personalized and collaborative work environment compared to larger agencies

ASSUMPTION: This role offers a unique combination of strategic leadership, hands-on execution, and global exposure, setting it apart from similar positions in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive paid social media strategy for a new e-commerce client, driving significant revenue growth and market share
• Optimizing an app install campaign for a gaming client, increasing installs by 30% within the first three months
• Managing a complex rebranding project for a global B2B client, ensuring consistent messaging and visual identity across all paid social media channels

ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and leadership aspects of the role, highlighting the candidate's ability to drive results and deliver exceptional work.

❓ Key Questions to Ask During Interview

• Can you describe the agency's approach to working with new clients and developing tailored paid social media strategies?
• How does DEPT® support the professional growth and development of its employees, particularly in senior roles?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does DEPT® measure the success of its paid social media campaigns, and what tools and platforms do you use for analysis and reporting?
• Can you provide an example of a time when you had to adapt your approach or strategy due to changes in a client's business or marketing objectives?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates the candidate's interest in the role and commitment to driving success for both the client and the agency.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work, focusing on paid social media strategies and campaigns
• Research DEPT® and the client to demonstrate your understanding of the agency's offerings and the French market
• Practice common interview questions and be prepared to discuss your experience and qualifications
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.