📌 Core Information
🔹 Job Title: Senior Paid Social Planner
🔹 Company: Dentsu
🔹 Location: Stockholm, Sweden
🔹 Job Type: Full-time, On-site
🔹 Category: Advertising & Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (up to 30 days remote work per year in EU/EES countries)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of paid social campaigns
- Collaboration with project managers and account managers to identify business opportunities
- Driving the Test & Learn agenda internally and externally
- Training team members in the technical aspects of paid social media
ASSUMPTION: This role requires a high level of strategic thinking and client management skills, with a focus on delivering tangible business results.
📋 Key Responsibilities
✅ Plan and develop paid social campaigns, ensuring timely and budget-compliant delivery
✅ Brief buyers and ensure campaigns are delivered on time within budget
✅ Develop customer-centric strategies and identify opportunities for improvement
✅ Participate in pitch work and train team members in the technical aspects of paid social media
✅ Work closely with project managers and account managers to identify new business/more business opportunities
ASSUMPTION: This role requires a strong understanding of the paid social media funnel and the ability to work strategically with clients.
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years of agency experience, with extensive knowledge of the paid social media funnel
Required Skills:
- Proven experience handling every part of the paid social media funnel
- Extensive experience with social media platforms and how they create business value
- Experience leading campaigns from strategy to execution
- Strong client connection skills
- Eye for detail and high-quality delivery
Preferred Skills:
- Curiosity and willingness to share knowledge
ASSUMPTION: Candidates should have a strong background in paid social media and a proven track record of delivering results for clients.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Paid Social Planner in Stockholm, the estimated salary range is SEK 60,000 - 80,000 per month (€5,400 - €7,200).
Benefits:
- Annual vacation days
- Personal development time (40 hours per year)
- Wellbeing time (40 hours per year)
- Remote work options (up to 30 days per year in EU/EES countries)
- Flexible working hours during summer (8-week period)
- Collective agreements
Working Hours: Full-time (40 hours per week), with flexible hours during summer
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 1901 (as a holding company)
Company Description:
- Dentsu is a global communication network with 71,000 employees in more than 145 countries
- Amplifi is a center of excellence within Dentsu, supporting all three agencies (Carat, dentsu X, and iProspect) with advanced data solutions and platform expertise
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: dentsu.com
ASSUMPTION: Dentsu offers a dynamic work environment with committed colleagues and opportunities for personal development and career growth.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Paid Social at Amplifi, Dentsu
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential to work with some of the market's most exciting brands
- Opportunity to develop and grow within the company
- Possibility to work from other EU/EES countries up to 30 days per year
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a focus on personal development and career growth.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city of Sweden, with a population of over 965,000
- The city is known for its vibrant culture, rich history, and beautiful architecture
- Stockholm offers a high quality of life, with excellent education, healthcare, and leisure opportunities
Work Schedule: Full-time (40 hours per week), with flexible hours during summer
ASSUMPTION: Stockholm offers a high quality of life, with excellent opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and planning skills
- Client management and communication skills
- Technical knowledge of paid social media platforms
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with paid social media platforms and how you've driven business value for clients
- Tailor your resume and cover letter to emphasize your strategic thinking and client management skills
- Prepare examples of successful paid social campaigns you've led from strategy to execution
ATS Keywords: Paid social campaigns, client management, strategy development, campaign execution, business development, team training
ASSUMPTION: The application process may vary depending on the hiring manager and the specific needs of the team.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Paid social media management tools (Hootsuite, Buffer, etc.)
- Analytics and reporting tools (Google Analytics, Tableau, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and the project.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Courage
- Speed
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering high-quality results for clients
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you passionate about delivering high-quality results for clients?
- Do you have a strong understanding of paid social media platforms and how they create business value?
ASSUMPTION: Dentsu values a diverse and inclusive work environment, with a focus on collaboration and creativity.
⚠️ Potential Challenges
- Managing multiple clients and campaigns simultaneously
- Keeping up with the latest trends and developments in paid social media
- Balancing strategic thinking with day-to-day campaign management
- Working in a fast-paced, dynamic environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is similar to a Senior Paid Social Media Manager, but with a stronger focus on strategic planning and client management
- Compared to other advertising agencies, Dentsu offers a global network and opportunities for international collaboration
- Career progression may involve moving into a management or leadership role within the agency
ASSUMPTION: This role offers unique opportunities for growth and development within a global advertising network.
📝 Sample Projects
- Developing and executing a paid social campaign for a major retail client, resulting in a 25% increase in sales
- Conducting a comprehensive audit of a client's paid social media presence and implementing strategic improvements to increase engagement and conversions
- Leading a team of junior planners to develop and execute a multi-channel paid social campaign for a major tech client, resulting in a 15% increase in market share
ASSUMPTION: These sample projects demonstrate the strategic and tactical skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- What are the biggest challenges facing the team currently, and how can this role help address them?
- How does Dentsu support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Dentsu approach work-life balance, and what resources are available to support employees?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic thinking and client management skills
- Prepare examples of successful paid social campaigns you've led from strategy to execution
- Follow up with the hiring manager one week after your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
