📌 Core Information
🔹 Job Title: Senior Paid Social Specialist
🔹 Company: Code3
🔹 Location: New York City, New York, United States (Remote - East Coast only)
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: Hybrid (Preferred: New York City metropolitan area)
🚀 Job Overview
Key aspects of this role include:
- Executing complex ad campaigns across major social platforms
- Collaborating with the team on media planning and strategy
- Managing campaign budget pacing and bid adjustments
- Delivering insightful performance reporting to clients
- Staying up-to-date with the latest paid social trends and product offerings
ASSUMPTION: This role requires a strong understanding of paid social media and a proven track record of delivering results. Candidates should be comfortable working in a fast-paced, dynamic environment and have a passion for testing and challenging the status quo.
📋 Key Responsibilities
✅ Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution
✅ Collaborate with the team on media planning to support client and campaign strategy
✅ Manage campaign budget pacing and execute bid adjustments as needed
✅ Perform campaign QA on your own campaigns, ad sets, and ads, plus those built by other team members
✅ Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards, and performance insights and recommendations
✅ Pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRs
✅ Maintain understanding of the newest paid social product offerings across platforms, stay up-to-date on the latest paid social trends
✅ Recommend changes to existing products, policies, and processes that improve overall performance
✅ Leverage content developed by creative teams and clients to deliver flawless execution of ad placement builds within Social platforms based on media plan strategy
✅ Routinely check social platforms and campaign dashboards for performance updates and anomalies
✅ Support team in launching and optimizing A/B tests on active campaigns pertaining to qualifiers such as audiences, creative, bid model, ad placement, etc.
ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple projects simultaneously. Candidates should be comfortable working with data and have strong analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 2-4 years of paid social activation experience in at least 4 of the following: Meta, TikTok, Snapchat, Pinterest, X, YouTube, LinkedIn
Required Skills:
- Proven experience activating paid social campaigns across awareness, consideration, and conversion objectives
- Experience buying ads on social platforms (execution, optimization, analysis)
- Experience in pixel generation and placement recommendation for third-party tracking needs based on campaign strategy and manager direction
- Proficiency with data hygiene, analysis, and visualization in Google Sheets and/or Microsoft Excel. Pivot table experience is a plus
- Proven ability to manage multiple projects at a time while paying strict attention to detail and meet deadlines
- Excellent verbal and written communication skills and proven ability to navigate client and external communication
Preferred Skills:
- Certifications in digital marketing and/or social media strategy are a plus (Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certification, etc)
- Experience with fashion and/or luxury brands is a plus
ASSUMPTION: Candidates with experience in a similar role and a strong understanding of paid social media will be best suited for this position. Experience with luxury or fashion brands is a plus but not required.
💰 Compensation & Benefits
Salary Range: $67,000 - $76,000 (commensurate with candidate experience and location)
Benefits:
- Full medical, dental, and vision benefits as well as a generous retirement program
- Thoughtful parental leave and return program
- Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
- Ongoing learning and development opportunities
- Commitment to transparent DEIB practices
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Paid Social Specialist role. The final salary will be determined based on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 201-500 employees
Founded: Not specified
Company Description:
- Code3 is a performance marketing partner working at the intersection of media, creative, and commerce, to help brands succeed faster
- With more than a decade of experience, Code3 manages digital advertising for disruptor and global brands, across the world’s most powerful platforms
- Code3 is committed to fostering an inclusive, equitable, and safe environment, empowering Coders to achieve great work for clients and propel their own development forward and upward
Company Specialties:
- Paid Social Media
- Performance Marketing
- Digital Advertising
- Media Planning and Buying
Company Website: http://www.code3.com
ASSUMPTION: Code3 is a well-established advertising agency with a strong focus on performance marketing. Their commitment to diversity, equity, and inclusion sets them apart in the industry.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Paid Social Manager
Work Arrangement: Hybrid (Preferred: New York City metropolitan area, Remote - East Coast only)
Growth Opportunities:
- Potential to advance to a Paid Social Manager role with experience and strong performance
- Opportunities to work on high-profile campaigns for global brands
- Chance to learn and develop skills in a dynamic and fast-paced environment
ASSUMPTION: This role offers significant growth potential for the right candidate. With experience and strong performance, candidates can advance to a Paid Social Manager role or explore other opportunities within the company.
🌍 Location & Work Environment
Office Type: Hybrid (Preferred: New York City metropolitan area, Remote - East Coast only)
Office Location(s): 151 W 26th Street, Floor 9, New York, NY 10001, US
Geographic Context:
- The New York City metropolitan area offers a vibrant and dynamic work environment with access to numerous cultural attractions, restaurants, and networking opportunities
- The East Coast time zone allows for collaboration with clients and team members across the United States
- The remote work option provides flexibility and work-life balance
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (Eastern Time), with flexibility for remote work
ASSUMPTION: The preferred location for this role is the New York City metropolitan area, but a remote option is available for candidates on the East Coast. The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- Interview with the Paid Social Manager
- Final interview with the Director of Paid Social
- Background check and offer extension
Key Assessment Areas:
- Paid social media expertise and experience
- Data analysis and visualization skills
- Communication and client management skills
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant experience and achievements in paid social media campaigns
- Demonstrate strong analytical skills and attention to detail in your resume and cover letter
- Showcase your ability to manage multiple projects and meet deadlines
- Tailor your application to emphasize your fit with Code3's company culture and values
ATS Keywords: Paid Social, Campaign Management, Data Analysis, Media Planning, Client Communication, Ad Optimization, Performance Reporting, A/B Testing, Social Media Platforms, Budget Management, Creative Collaboration, Pixel Generation, Trend Analysis, Detail Orientation, Problem Solving, Digital Marketing Certifications
ASSUMPTION: The application process for this role is typical for an advertising agency, with a focus on assessing the candidate's paid social media expertise and experience, as well as their communication and analytical skills.
🛠️ Tools & Technologies
- Social media platforms: Meta, TikTok, Snapchat, Pinterest, X, YouTube, LinkedIn
- Data analysis tools: Google Sheets, Microsoft Excel, Looker
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Microsoft Teams, or similar
ASSUMPTION: This role requires proficiency in social media platforms, data analysis tools, and project management tools. Familiarity with industry-standard communication tools is also expected.
👔 Cultural Fit Considerations
Company Values:
- Relentless: Code3 is committed to pushing boundaries and challenging the status quo
- Gritty: Code3 values perseverance and resilience in the face of challenges
- Nimble: Code3 embraces change and adapts quickly to new opportunities and threats
Work Style:
- Collaborative: Code3 values teamwork and cross-functional collaboration
- Data-driven: Code3 makes decisions based on data and insights
- Fast-paced: Code3 operates in a dynamic and fast-changing environment
Self-Assessment Questions:
- Do you have a curious, strategic mindset and enjoy problem-solving?
- Are you a data-driven decision-maker passionate about delivering exceptional client results?
- Do you have a passion for testing and challenging the status quo?
- Are you a self-motivated individual who is open to feedback and continuous learning?
ASSUMPTION: Code3 values candidates who are relentless, gritty, and nimble, with a collaborative work style and a strong data-driven approach. Candidates should be comfortable working in a fast-paced environment and be open to feedback and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the latest trends and product offerings across multiple social media platforms
- Collaborating with clients and team members across different time zones
- Adapting to changes in campaign strategy and priorities
ASSUMPTION: This role presents several challenges, including managing multiple projects and deadlines, staying up-to-date with the latest trends, and collaborating with clients and team members across different time zones. Candidates should be comfortable working in a dynamic and fast-paced environment and be able to adapt to changes quickly.
📈 Similar Roles Comparison
- This role differs from other paid social media roles in its focus on executing complex campaigns and delivering insightful performance reporting
- Code3's industry-specific context allows for working with a diverse range of clients, from disruptor brands to global enterprises
- Career path comparison: Senior Paid Social Specialist → Paid Social Manager → Director of Paid Social → VP of Paid Social
ASSUMPTION: This role is unique in its focus on executing complex campaigns and delivering insightful performance reporting. Code3's industry-specific context allows for working with a diverse range of clients, and the career path offers significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for a luxury fashion brand, including awareness, consideration, and conversion campaigns
- Optimizing ad performance for a global e-commerce client, resulting in a 25% increase in ROI
- Managing a team of junior paid social specialists to deliver exceptional results for multiple clients, including Fortune 500 companies and digital disruptors
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Senior Paid Social Specialist at Code3. Candidates should be prepared to discuss their relevant experience and achievements in their application and interview.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign mix for your clients, and how this role would contribute to their success?
- How does Code3 support the professional development and growth of its employees, particularly in the Paid Social team?
- Can you provide an example of a time when Code3 adapted to a significant change in the social media landscape, and how this role would have contributed to that process?
- How does Code3 measure the success of its paid social campaigns, and how would this role be expected to contribute to that process?
- What is the typical work-life balance for this role, and how does Code3 support its employees in maintaining a healthy work-life balance?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities for this role. Candidates should prepare thoughtful and informed questions to ask during their interview.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and achievements in paid social media campaigns
- Write a cover letter that demonstrates your understanding of the role and your fit with Code3's company culture and values
- Prepare examples of your previous work, including campaign performance data and insights, to showcase your skills and achievements
- Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
