📌 Core Information
🔹 Job Title: Senior Paid Social Specialist
🔹 Company: DEPT®
🔹 Location: Skopje, Madrid, Zagreb, Split (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-30
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (Skopje, Madrid, Zagreb, Split)
🚀 Job Overview
Key aspects of this role include:
- Client consulting on Paid Social topics, from technical to strategic
- Development, planning, set-up, and optimization of paid social campaigns
- Budget management and allocation for optimal results
- Data analysis and reporting to provide valuable insights and actionable recommendations
ASSUMPTION: This role requires a high degree of openness, empathy, and passion for Paid Social advertising, with a focus on driving performance and creativity.
📋 Key Responsibilities
✅ Client consulting on Paid Social topics, from technical to strategic
✅ Development, planning, set-up, and optimization of paid social campaigns across various platforms
✅ Budget management and allocation for optimal results, preparation of forecasts, and media plans
✅ Data analysis and reporting to provide valuable insights and actionable recommendations
✅ A/B testing to compare different ad variations, targeting strategies, or landing pages for performance optimization
✅ Regular tracking and monitoring of performance metrics, ensuring goals and KPIs alignment and client satisfaction
✅ Identification and definition of target audiences for effective ad targeting
✅ Collaboration with design teams to create compelling visuals or videos for ad campaigns
✅ Knowledge sharing and training of junior team members
ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills, attention to detail, and the ability to manage multiple tasks simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in planning, setting up, and reporting of diverse Paid Social campaigns
Required Skills:
- Proven experience in planning, setting up, and reporting of diverse Paid Social campaigns
- Strong analytical skills and data-driven mindset
- Excellent communication and organizational skills
- Proficient in German (a plus)
Preferred Skills:
- Experience with specific social media platforms (e.g., Meta, TikTok, Pinterest, Reddit, LinkedIn)
- Familiarity with data analysis tools (e.g., Excel, Pivot, platform data)
- Knowledge of A/B testing and optimization strategies
ASSUMPTION: Candidates should have a strong background in Paid Social advertising, with a focus on data analysis, optimization, and client management.
💰 Compensation & Benefits
Salary Range: €45,000 - €65,000 per year (based on experience and location)
Benefits:
- Hybrid working policy
- Health contribution through the OpenUp platform and multisport programme
- Certified B Corporation status since 2021
- Awesome clients and global opportunities
- Training and development opportunities
- Global annual DEPT® Cares Month
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level Paid Social Specialist role in Europe.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees (Global)
Founded: 2015 (as a new model of agency with a deep skillset in tech and marketing)
Company Description:
- Pioneering technology and marketing services company
- Creates end-to-end digital experiences for global brands
- Committed to making a positive impact on the planet
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- AI
Company Website: www.deptagency.com
ASSUMPTION: DEPT® is a global, pioneering technology and marketing services company that creates end-to-end digital experiences for brands. They are committed to making a positive impact on the planet and are certified as a B Corporation.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports directly to the Growth Marketing team lead
Work Arrangement: Hybrid (Skopje, Madrid, Zagreb, Split)
Growth Opportunities:
- Potential to work with global brands and clients
- Opportunities for professional development and training
- Possibility to grow within the team or take on additional responsibilities
ASSUMPTION: This role offers growth opportunities within a global, pioneering technology and marketing services company.
🌍 Location & Work Environment
Office Type: Hybrid (Skopje, Madrid, Zagreb, Split)
Office Location(s): Skopje, Madrid, Zagreb, Split
Geographic Context:
- Skopje: The capital and largest city of North Macedonia, with a population of approximately 525,000
- Madrid: The capital and largest city of Spain, with a population of approximately 3.3 million
- Zagreb: The capital and largest city of Croatia, with a population of approximately 800,000
- Split: The second-largest city of Croatia, with a population of approximately 178,000
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and learning.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Paid Social advertising expertise and experience
- Data analysis and optimization skills
- Communication and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant Paid Social advertising experience and achievements
- Demonstrate strong analytical and data-driven mindset
- Showcase excellent communication and organizational skills
- Tailor your resume and cover letter to the specific role and company
- Prepare for behavioral and technical interview questions related to Paid Social advertising
ATS Keywords: Paid Social Advertising, Campaign Optimization, Budget Management, Data Analysis, A/B Testing, Performance Tracking, Target Audience Identification, Collaboration, Communication, Creativity, Social KPIs, Excel, Pivot, Digital Communication, Trend Awareness
ASSUMPTION: The interview process will focus on assessing the candidate's Paid Social advertising expertise, data analysis skills, communication and organizational skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Meta, TikTok, Pinterest, Reddit, LinkedIn)
- Data analysis tools (e.g., Excel, Pivot, platform data)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The required tools and technologies for this role are specific to Paid Social advertising, data analysis, and project management.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
- Boutique: Big enough to cope and small enough to care, providing personal relationships and agility
- Data-driven: Leveraging proprietary tech, data, and knowledge platforms for all clients worldwide
- Innovative: Investing in innovation and facilitating a pioneering spirit
- Impactful: Committed to making a positive impact on the planet and being Climate Neutral and B Corporation certified
Work Style:
- Collaborative: Working closely with cross-functional teams, clients, and stakeholders
- Data-driven: Making informed decisions based on data and analytics
- Creative: Bringing fresh ideas and perspectives to the table
- Proactive: Taking initiative and being proactive in driving results
- Flexible: Adapting to changing circumstances and priorities
Self-Assessment Questions:
- Do you align with the company's pioneering spirit and commitment to innovation?
- Are you comfortable working in a hybrid environment and collaborating with remote teams?
- Do you have a data-driven mindset and strong analytical skills?
- Can you effectively manage budgets and allocate resources to achieve desired outcomes?
- Are you proactive, creative, and comfortable working in a fast-paced, dynamic environment?
ASSUMPTION: Candidates should assess their alignment with the company's values, work style, and cultural fit to ensure a successful integration into the team.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously
- Keeping up with the latest trends and best practices in Paid Social advertising
- Balancing client expectations and internal team priorities
- Working effectively in a hybrid or remote environment
- Managing budgets and allocating resources efficiently
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and effective communication with clients and team members.
📈 Similar Roles Comparison
- This role focuses more on Paid Social advertising strategy and optimization, while related positions may have a broader scope, including organic social media management and content creation
- Industry-specific context: Paid Social advertising is a highly competitive and dynamic field, with constant changes in platform algorithms, user behavior, and best practices
- Career path comparison: This role can lead to senior positions within the Growth Marketing team, or potentially to management or director-level roles within the company
ASSUMPTION: This role offers a unique focus on Paid Social advertising strategy and optimization, with opportunities for career growth within a global, pioneering technology and marketing services company.
📝 Sample Projects
- Developing and optimizing a global Paid Social advertising campaign for an e-commerce client, with a focus on driving conversions and ROI
- Analyzing and reporting on campaign performance for a B2B client, with a focus on lead generation and brand awareness
- Collaborating with design teams to create compelling visuals or videos for ad campaigns, with a focus on driving engagement and conversions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Senior Paid Social Specialist role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Paid Social advertising team currently, and how can this role help address them?
- How does the team collaborate with other departments, such as design, content, and data, to create effective Paid Social advertising campaigns?
- What opportunities are there for professional development and growth within the team or the company as a whole?
- How does the company support work-life balance for employees, particularly those working in a hybrid or remote environment?
- What are the company's priorities for the Paid Social advertising team in the next 6-12 months, and how can this role contribute to achieving them?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, and assess their fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant Paid Social advertising experience and achievements
- Prepare for behavioral and technical interview questions related to Paid Social advertising
- Research the company and the role to demonstrate your interest and understanding
- Follow up with the hiring manager or recruiter after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
