📌 Core Information
🔹 Job Title: Senior Paid Social Specialist
🔹 Company: DEPT®
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic and technical consulting on Paid Social topics
- Campaign development, planning, and optimization across various platforms
- Budget allocation and management for optimal results
- Data analysis and reporting to provide valuable insights
- Collaboration with cross-functional teams and clients
ASSUMPTION: This role requires a high degree of openness, empathy, and passion for Paid Social advertising.
📋 Key Responsibilities
✅ Consult clients on all matters related to Paid Social topics, from technical to strategic, from upper to bottom funnel
✅ Develop, plan, set-up, and optimize paid social campaigns across platforms like Meta, TikTok, Pinterest, Reddit, and LinkedIn
✅ Allocate and manage budgets for paid social campaigns to achieve optimal results, prepare forecasts, and media plans
✅ Analyze campaign data and generate reports to provide valuable insights and actionable recommendations for clients
✅ Design and run A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization
✅ Regularly track and monitor performance metrics, optimize campaigns, and ensure goals and KPIs alignment and client satisfaction
✅ Deliver insightful reports including clear and actionable optimizations
✅ Identify and define target audiences for effective ad targeting
✅ Collaborate with design teams to create compelling visuals or videos for ad campaigns
✅ Implement and configure conversion tracking mechanisms with data teams, such as pixels or tags, to measure campaign success
✅ Knowledge sharing and training of junior team members
ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage various campaigns and tasks simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 5-10 years of experience in planning, setting up, and reporting of diverse Paid Social campaigns
Required Skills:
- Proven experience in Paid Social advertising
- Excellent communication and organizational skills
- Strong analytical skills and data-driven mindset
- Proficiency in Excel, Pivot, and platform data
- Ability to manage budgets effectively
- Proactive and creative mindset
- Fluency in English and Spanish
Preferred Skills:
- Proficiency in German
- Experience with A/B testing tools
- Knowledge of marketing automation platforms
ASSUMPTION: Candidates with a strong passion for Paid Social advertising and a willingness to learn and develop their skills will be highly valued in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on market research for Senior Paid Social Specialists in Madrid)
Benefits:
- Flexible, hybrid working policy
- 26 vacation days plus national holidays
- Health contribution through the OpenUp platform
- Buddy Program for new employees
- Training and development opportunities
- Global annual DEPT® Cares Month
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for global brands.
Company Size: DEPT® has 4,000+ employees across 30+ locations on 5 continents, offering a boutique culture with global scale.
Founded: DEPT® was founded in 2015 and has since grown into a global agency with a strong focus on innovation and sustainability.
Company Description:
- DEPT® combines data, technology, and marketing to solve brands' business problems and drive revenue through a variety of digital solutions.
- The company offers a full-service approach, covering strategy, creativity, technology, and data.
- DEPT® is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021.
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: www.deptagency.com
ASSUMPTION: DEPT®'s global presence and full-service approach offer candidates the opportunity to work on diverse projects and collaborate with international teams.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Paid Social or a similar senior position within the Creative & Media/Experience & Engineering team.
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- Progression to a management or leadership role within the Paid Social team
- Expansion of skills and expertise in related marketing disciplines
- Opportunities to work on global accounts and collaborate with international teams
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in Paid Social advertising.
🌍 Location & Work Environment
Office Type: DEPT®'s Madrid office is a collaborative and creative workspace designed to facilitate team interaction and innovation.
Office Location(s): Generaal Vetterstraat 66, Amsterdam, North-Holland 1059 BW, NL (Headquarters) and local offices in Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people.
- The city is known for its vibrant culture, rich history, and diverse culinary scene.
- Madrid is a major economic hub and a significant center for the advertising and marketing industries in Europe.
Work Schedule: Flexible, with core hours between 10:00 AM and 04:00 PM (CET)
ASSUMPTION: DEPT®'s Madrid office offers a dynamic and multicultural work environment, with opportunities to collaborate with international teams and work on global projects.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Head of Paid Social or a similar senior position
- Job offer and onboarding
Key Assessment Areas:
- Technical expertise in Paid Social advertising
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Budget management and allocation skills
- Cultural fit and alignment with DEPT®'s values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful Paid Social campaigns you've managed, including metrics and results
- Research DEPT®'s company culture and values, and be prepared to discuss how your personal values align with theirs
- Prepare questions to ask the interviewer about the role, team dynamics, and growth opportunities
ATS Keywords: Paid Social, Campaign Optimization, Budget Management, Data Analysis, A/B Testing, Client Consulting, Target Audience Identification, Collaboration, Communication, Creativity, Social KPIs, Excel Proficiency, Detail Orientation, Proactive Thinking, Trend Awareness
ASSUMPTION: DEPT®'s hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for both the candidate and the team.
🛠️ Tools & Technologies
- Paid Social advertising platforms (e.g., Meta, TikTok, Pinterest, Reddit, LinkedIn)
- Budget management and allocation tools (e.g., Google Sheets, Excel)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: DEPT® provides its employees with access to the necessary tools and technologies to perform their jobs effectively.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
- Open: Open-minded and eager to learn, with a high degree of empathy
- Curious: Self-driven, talented people who never stop innovating
- Boutique: Big enough to cope and small enough to care, with a focus on personal relationships and agility
- Sustainable: Committed to making a positive impact on the planet and society
Work Style:
- Collaborative: DEPT® encourages cross-functional teamwork and knowledge sharing
- Agile: The company embraces an agile and flexible approach to work, with a focus on continuous improvement
- Data-driven: DEPT® uses data and analytics to inform decision-making and drive results
- Creative: The company values innovation, creativity, and a test-and-learn mindset
Self-Assessment Questions:
- How do your personal values align with DEPT®'s company values, particularly in the context of this role?
- How do you approach collaboration and knowledge sharing with team members and clients?
- How do you balance a proactive and creative mindset with a data-driven and analytical approach to Paid Social advertising?
ASSUMPTION: DEPT® seeks candidates who are a strong cultural fit, with a passion for pioneering tech and marketing, a collaborative work style, and a commitment to sustainability.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and attention to detail
- Keeping up-to-date with the latest trends and best practices in Paid Social advertising, which is a rapidly evolving field
- Working with diverse clients and stakeholders, each with their unique goals, KPIs, and expectations
- Balancing strategic and tactical responsibilities, from high-level consulting to hands-on campaign management
- Operating in a fast-paced and dynamic work environment, with a focus on continuous improvement and innovation
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and detail-oriented approach to succeed.
📈 Similar Roles Comparison
- Compared to other Paid Social Specialist roles, this position offers a higher level of responsibility and strategic involvement, with a focus on client consulting and campaign optimization
- DEPT®'s global presence and full-service approach provide opportunities to work on diverse projects and collaborate with international teams, unlike more specialized or niche agencies
- Career progression in this role may lead to management or leadership positions within the Paid Social team, rather than transitioning to a different marketing discipline
ASSUMPTION: This role offers unique opportunities for growth and development within the Paid Social advertising field, with a focus on strategic consulting and campaign optimization.
📝 Sample Projects
- Developing and optimizing a global Paid Social campaign for a major e-commerce client, with a budget of €500,000 per month and a focus on driving online sales and revenue growth
- Collaborating with the design team to create visually appealing ad creatives for a B2B marketing campaign targeting decision-makers in the tech industry
- Analyzing campaign data and generating insights to inform strategic decisions and improve performance for a non-profit organization looking to increase awareness and donations
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring a strong skill set in Paid Social advertising, data analysis, and strategic thinking.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Paid Social team currently, and how can this role help address them?
- How does DEPT® support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does DEPT® measure the success of its Paid Social campaigns, and what KPIs are most important for this role?
- What is the team structure and dynamic within the Paid Social team, and how does this role fit into the broader organization?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to understanding the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful Paid Social campaigns you've managed, including metrics and results
- Research DEPT®'s company culture and values, and be prepared to discuss how your personal values align with theirs
- Prepare questions to ask the interviewer about the role, team dynamics, and growth opportunities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
