📌 Core Information
🔹 Job Title: Senior Partner Field Marketing Manager - APJ
🔹 Company: HashiCorp
🔹 Location: Singapore
🔹 Job Type: Full-Time, Remote OK
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Driving partner field marketing initiatives across the APJ region
- Collaborating with cross-functional teams to execute impactful campaigns
- Ensuring alignment with HashiCorp's brand, messaging, and marketing operations processes
- Reporting on the results of partner field marketing activities
- Focusing on driving the HashiCorp enterprise business while understanding open-source initiatives and IT practitioners' contributions
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple campaigns simultaneously in a fast-paced environment.
📋 Key Responsibilities
✅ Deliver partner field marketing across the Asia Pacific and Japan (APJ) sales regions with our cloud, SI, and tech partners
✅ Work closely with regional partner leadership, partner sales managers, and regional field marketing managers to deliver aligned partner field marketing activities
✅ Ensure partner field events are consistent with HashiCorp’s brand, messaging, communication, and marketing operations processes
✅ Report on the results of partner field marketing activities in APJ, including analytics reports from Salesforce
✅ Focus on driving the HashiCorp enterprise business while also understanding how our open-source initiatives and IT practitioners contribute to the company
ASSUMPTION: This role involves a high degree of collaboration and requires strong interpersonal skills to engage effectively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in marketing with experience in multiple marketing disciplines, including customer-facing events and partner marketing
Required Skills:
- Strong written and verbal communication skills
- Proven ability to work closely with a distributed sales team and collaborate effectively across geographically dispersed marketing teams
- Strong interpersonal skills, comfortable engaging in a variety of environments
- Demonstrated ability to coordinate, manage, and execute multiple marketing campaigns simultaneously
- Ability to execute quickly with the ability to pivot projects as needs change
- Comfortable working in a high-pressure environment and proactively seeking candid feedback from key stakeholders
- Experience with Salesforce, Marketo, and SplashThat
- Willingness to travel across parts of Asia Pacific for regional campaigns as needed
Preferred Skills:
- Graphic design skills and understanding of Illustrator
ASSUMPTION: Candidates with experience in the tech industry or cloud computing will have an advantage in understanding HashiCorp's products and market.
💰 Compensation & Benefits
Salary Range: Based on experience and industry standards for senior marketing roles in Singapore, the estimated salary range is SGD 120,000 - 180,000 per annum.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible work arrangements
- Employee stock purchase plan
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible work arrangements and remote work options
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: HashiCorp operates in the software development industry, focusing on infrastructure automation products for multi-cloud environments.
Company Size: HashiCorp has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: HashiCorp was founded in 2012 and has since grown to become a leading provider of multi-cloud infrastructure automation products.
Company Description:
- HashiCorp helps organizations operate infrastructure in the cloud by providing a suite of multi-cloud infrastructure automation products
- The company's products are built on open-source projects and are used by large enterprises and start-ups worldwide
- HashiCorp is committed to building a diverse and inclusive team and fostering a culture of innovation
Company Specialties:
- DevOps
- Cloud adoption
- Infrastructure as Code
Company Website: http://www.hashicorp.com
ASSUMPTION: As an IBM subsidiary, HashiCorp may have access to additional resources and opportunities for professional development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring strategic thinking, leadership, and the ability to drive marketing initiatives across the APJ region.
Reporting Structure: The Senior Partner Field Marketing Manager will report directly to the Head of Partner Marketing and work closely with regional partner leadership, partner sales managers, and regional field marketing managers.
Work Arrangement: This role is remote-friendly and based in Singapore, with the expectation of traveling across parts of Asia Pacific for regional campaigns as needed.
Growth Opportunities:
- As HashiCorp continues to grow, there may be opportunities for the incumbent to take on additional responsibilities or move into a management role
- The company offers professional development opportunities, allowing employees to expand their skills and advance their careers
- Working closely with cross-functional teams provides exposure to various aspects of the business, fostering a well-rounded understanding of HashiCorp's operations
ASSUMPTION: The growth opportunities for this role will depend on the company's expansion and the individual's performance and interests.
🌍 Location & Work Environment
Office Type: HashiCorp's Singapore office is a hybrid work environment, offering both on-site and remote work options.
Office Location(s): 101 2nd St, San Francisco, California 94105, US (global headquarters); Singapore (APJ regional office)
Geographic Context:
- Singapore is a major tech hub in the Asia Pacific region, with a thriving startup ecosystem and numerous multinational corporations
- The city-state offers a high quality of life, with excellent infrastructure, education, and healthcare systems
- Singapore's strategic location makes it an ideal base for working with partners across the APJ region
Work Schedule: The work schedule for this role is full-time, with flexible work arrangements and remote work options available.
ASSUMPTION: The work environment for this role may vary depending on the specific needs of the team and the company's ongoing expansion.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with the hiring manager and cross-functional team members
- Final round with senior leadership
Key Assessment Areas:
- Marketing strategy and campaign planning
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in partner marketing and customer-facing events
- Be prepared to discuss your experience with Salesforce, Marketo, and SplashThat, and how you've used these tools to drive marketing campaigns
- Demonstrate your understanding of HashiCorp's products and market by researching the company and its competitors
ATS Keywords: Partner Marketing, Field Marketing, Sales Collaboration, Event Coordination, Campaign Execution, Salesforce, Marketo, Graphic Design, Interpersonal Skills, Project Management, Adaptability, Self-Starter, Detail-Oriented, Fast-Paced Environment
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the company's ongoing expansion.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- SplashThat
- Illustrator (preferred)
ASSUMPTION: The tools and technologies required for this role may evolve as the company continues to grow and adopt new platforms.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Default to action
- Be remarkable
- Take care of each other
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody HashiCorp's values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or project?
- How do you ensure that your work aligns with the company's brand and messaging, even when working remotely or with distributed teams?
ASSUMPTION: The cultural fit considerations for this role may evolve as the company continues to grow and refine its values and work style.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously in a fast-paced environment
- Collaborating effectively with geographically dispersed teams and stakeholders
- Adapting to changes in the market or the company's priorities
- Ensuring consistent branding and messaging across various partner events and campaigns
ASSUMPTION: The potential challenges for this role may vary depending on the specific needs of the team and the company's ongoing expansion.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on partner field marketing and requires a strong understanding of the partner ecosystem
- In the tech industry, partner marketing plays a crucial role in driving revenue growth and expanding market reach
- This role offers the opportunity to work closely with various teams and stakeholders, providing a well-rounded understanding of the business and its operations
ASSUMPTION: The comparison points for this role may evolve as the company continues to grow and refine its marketing strategies.
📝 Sample Projects
- Planning and executing a regional partner event to drive brand awareness and generate leads
- Developing a targeted campaign to engage IT practitioners and drive adoption of HashiCorp's open-source products
- Collaborating with the product marketing team to create co-branded content and assets for partner events and campaigns
ASSUMPTION: The sample projects for this role may vary depending on the specific needs of the team and the company's ongoing expansion.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the APJ region?
- Can you describe the team structure and how this role will collaborate with other marketing teams and stakeholders?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does HashiCorp support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a remote or hybrid work environment, and how does the company address these challenges?
ASSUMPTION: The key questions to ask during the interview may vary depending on the specific needs of the team and the company's ongoing expansion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in partner marketing and customer-facing events
- Prepare for the interview by researching HashiCorp's products, market, and competitors, as well as the company's values and work style
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest in the role and confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
