📌 Core Information
🔹 Job Title: Senior Partner Marketing Manager
🔹 Company: GitLab
🔹 Location: Remote, Canada & Remote, US
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Canada & US)
🚀 Job Overview
Key aspects of this role include:
- Supporting top cloud and LLM providers' relationships
- Executing content, campaigns, programs, and events to build awareness and drive pipeline
- Collaborating with partner marketing and sales teams, as well as cross-functional teams at GitLab
- Working in a fast-paced, remote environment
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work independently and collaboratively in a remote setting.
📋 Key Responsibilities
✅ Drive the creation of relevant partnership content, including joint customer success stories, blog posts, whitepapers, and webinars
✅ Conceptualize and manage partnership presence and activation at owned and third-party events
✅ Develop and manage marketing campaigns that drive awareness of our partnerships and contribute to marketing pipeline
✅ Be the face of partner marketing, building strong and productive relationships with our partner marketing and sales organizations, and GitLab colleagues
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and relationship building, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of enterprise software marketing experience, ideally working with software partners, including Hyperscalers and traditional resellers and managed service providers
Required Skills:
- Excellent communication and writing skills
- Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment
- Proven experience being self-directed and working with minimal supervision
- Data-driven, use data to measure results and inform decision making and strategy development
- High EQ and an excellent relationship builder, with the ability to secure resources and get buy-in from stakeholders
Preferred Skills:
- Product marketing experience and/or Field Marketing experience
- Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $92,400 - $198,000 USD (based on location and experience)
Benefits:
- Health Benefits
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Budget
- Parental Leave
- Home Office Support
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on GitLab's pay transparency policy and may vary depending on the candidate's location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: GitLab is a complete DevOps platform, delivered as a single application, fundamentally changing the way Development, Security, and Ops teams collaborate and build software.
Company Size: 1,001-5,000 employees (remote-first, global organization)
Founded: 2014
Company Description:
- GitLab is a remote-first company with team members located in more than 65 countries
- Their platform helps teams improve cycle time, reduce development costs, and increase developer productivity
- GitLab is hiring and welcomes interest from candidates with varying levels of experience
Company Specialties:
- DevSecOps Platform
- Software Development
- IT Services and IT Consulting
Company Website: About GitLab
ASSUMPTION: GitLab's remote-first culture and global team structure provide unique opportunities for collaboration and growth.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Director of Partner Marketing
Work Arrangement: Remote (Canada & US), with the flexibility to work from anywhere with good internet
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to expand the role's scope and impact based on performance
- Access to GitLab's growth and development budget for professional growth opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on GitLab's partner marketing efforts.
🌍 Location & Work Environment
Office Type: Remote (work from anywhere with good internet)
Office Location(s): Remote, Canada & Remote, US
Geographic Context:
- GitLab is a global company with team members in more than 65 countries
- The remote work environment allows for a diverse and inclusive team
- GitLab's headquarters is in San Francisco, California
Work Schedule: Flexible, with a focus on results and productivity
ASSUMPTION: GitLab's remote-first culture fosters a flexible and inclusive work environment, with an emphasis on results and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study
- Final round interviews with hiring managers and team members
Key Assessment Areas:
- Communication and presentation skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with GitLab's values
- Technical skills and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your experience with enterprise software marketing, partner marketing, and content creation
- Demonstrate your understanding of GitLab's platform and its unique value proposition
ATS Keywords: Enterprise Software Marketing, Partner Marketing, Content Creation, Event Planning, Integrated Campaigns, Collaboration, Agile Methodologies, DevOps Methodologies, Communication Skills, Data-Driven Decision Making, Relationship Building, Self-Directed Work
ASSUMPTION: GitLab's application process is designed to assess candidates' skills, cultural fit, and strategic thinking abilities, with a focus on real-world problem-solving scenarios.
🛠️ Tools & Technologies
- GitLab's platform (DevSecOps Platform)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: GitLab's remote-first culture requires strong proficiency in using collaboration tools and remote work best practices.
👔 Cultural Fit Considerations
Company Values:
- Collaborate
- Results
- Efficiency
- Diversity, Inclusion & Belonging
- Iterate
Work Style:
- Remote-first, global team
- Focus on results and productivity
- Strong emphasis on collaboration and communication
- Fast-paced, agile work environment
Self-Assessment Questions:
- Do you thrive in a remote, global work environment?
- Are you comfortable working independently and managing your time effectively?
- Do you have strong communication and collaboration skills?
- Are you comfortable working in a fast-paced, agile environment?
ASSUMPTION: GitLab's remote-first culture requires strong self-motivation, excellent communication skills, and the ability to work effectively in a global, distributed team.
⚠️ Potential Challenges
- Managing time zones and coordinating with a global team
- Adapting to a fast-paced, remote work environment
- Balancing multiple projects and priorities
- Ensuring consistent communication and collaboration across remote teams
ASSUMPTION: While GitLab's remote-first culture offers unique opportunities, it also presents challenges that require strong communication, time management, and self-motivation skills.
📈 Similar Roles Comparison
- GitLab's Senior Partner Marketing Manager role is unique in its focus on supporting top cloud and LLM providers
- Compared to traditional partner marketing roles, this position requires a strong understanding of GitLab's platform and its unique value proposition
- Career path comparison: This role offers significant growth potential, with opportunities to lead and mentor junior team members and expand the role's scope
ASSUMPTION: GitLab's Senior Partner Marketing Manager role is distinct in its focus on supporting top cloud and LLM providers, requiring a unique blend of skills and industry knowledge.
📝 Sample Projects
- Developing a joint customer success story with a top cloud provider, highlighting the integration and benefits of using GitLab's platform
- Planning and executing a virtual event featuring GitLab's platform and a leading LLM provider, showcasing their collaboration and driving attendance and engagement
- Creating a targeted content campaign to drive awareness and pipeline for GitLab's partnership with a managed service provider, focusing on specific verticals and use cases
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Senior Partner Marketing Manager role, requiring strong communication, collaboration, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Partner Marketing team?
- How does GitLab support and collaborate with its partner marketing and sales teams?
- What are the most significant challenges facing the Partner Marketing team, and how can this role help address them?
- How does GitLab measure the success of its partner marketing efforts, and how will this role contribute to those metrics?
- What opportunities are there for growth and development within the Partner Marketing team and GitLab more broadly?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and GitLab's mission, while also providing valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through GitLab's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching GitLab's platform, values, and company culture
- Follow up with GitLab's Talent Acquisition team after submitting your application, if you haven't heard back within a week
- If selected for an interview, be prepared to discuss your experience with enterprise software marketing, partner marketing, and content creation, as well as your understanding of GitLab's platform and its unique value proposition
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
