π Core Information
πΉ Job Title: Senior Partnership Marketing Manager I
πΉ Company: Instacart
πΉ Location: United States (Remote)
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: July 9, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: Remote OK
π Job Overview
Key aspects of this role include:
- Developing and executing comprehensive co-marketing strategies with key partners
- Managing high-impact programs and campaigns to drive mutual value
- Acting as a primary point of contact for marketing-related needs for key external partners
- Owning campaign success metrics and performance tracking
- Brainstorming and piloting innovative partnership marketing ideas
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision-making. The ideal candidate will have a proven track record of managing large-scale partnerships and balancing strategic foresight with hands-on execution.
π Key Responsibilities
β
Develop and execute comprehensive co-marketing strategies with key payment and lifestyle partners
β
Identify and unlock new partnership opportunities that align with Instacartβs growth goals
β
Lead the planning, execution, and reporting of marketing initiatives in collaboration with partners and internal teams
β
Act as a primary point of contact for marketing-related needs for key external partners
β
Own campaign success metrics and performance tracking, delivering data-driven insights to inform continual optimization
β
Develop detailed reports on campaign performance to share results with stakeholders and partners
β
Brainstorm and pilot innovative partnership marketing ideas to elevate customer experiences and drive growth
β
Stay ahead of industry trends and creative approaches to co-marketing collaborations, delivering fresh perspectives to partnerships
β
Develop materials and participate in quarterly business reviews with partners
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and stakeholder management skills. The ideal candidate will be comfortable operating at both strategic and tactical levels.
π― Required Qualifications
Education: Bachelor's degree in marketing, business administration, communications, or a related field (MBA or master's degree is a plus)
Experience: 10+ years of experience in partner marketing management/co-marketing or related roles, preferably in the consumer technology, marketplace, or eCommerce industry
Required Skills:
- Proven track record of developing and executing successful marketing strategies and campaigns that drive measurable results
- Comfort with the unknown and a drive/motivation for getting things done
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
Preferred Skills:
- E2E thinker with a deep understanding of marketing channels, campaign management/execution, and working with product teams
- Strong analytical skills and experience using data to make strategic marketing decisions
- Excellent written and verbal communication skills with the ability to move the ball forward on key workstreams and get internal stakeholder buy-in as well as external buy-in
- Listens but forms strong opinions
- Team player with strong collaboration and leadership abilities
- Track record of managing large-scale launches, including working and leading large cross-functional teams and excelling in stakeholder and program management
ASSUMPTION: The ideal candidate will be highly strategic, data-driven, and comfortable working in a fast-paced, dynamic environment. They will also have a proven track record of managing large-scale partnerships and driving measurable results.
π° Compensation & Benefits
Salary Range: $145,000 - $194,000 USD per year (varies by location)
Benefits:
- Stock Options
- Equity
- Market-Competitive Compensation
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on market data for similar roles in the consumer technology industry. The benefits listed are based on Instacart's standard offerings for full-time employees.
π Applicant Insights
π Company Context
Industry: Instacart operates in the Software Development industry, focusing on grocery delivery and online grocery services. The company partners with over 1,500 national, regional, and local retail banners to facilitate online shopping, delivery, and pickup services from more than 85,000 stores across North America.
Company Size: Instacart has 1,001-5,000 employees, making it a mid-sized company. This size allows for ample opportunities for growth and collaboration while maintaining a relatively flat organizational structure.
Founded: Instacart was founded in 2012 and has since grown to become the leading grocery technology company in North America.
Company Description:
- Instacart works with grocers and retailers to transform how people shop by providing online shopping, delivery, and pickup services
- The company's platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights
- Instacart Ads allows CPG brands to connect directly with consumers online, right at the point of purchase
- Instacart Health aims to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes
Company Specialties:
- Grocery Delivery and online grocery
- E-commerce platform development
- Retail partnerships and collaborations
- Advertising services
- Data-driven insights and analytics
Company Website: https://www.instacart.com
ASSUMPTION: Instacart's focus on innovation and technology-driven solutions makes it an attractive employer for candidates interested in the e-commerce and retail industries.
π Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in partnership marketing management
Reporting Structure: The Senior Partnership Marketing Manager I will report directly to the Director of Partnership Marketing
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements
Growth Opportunities:
- Potential to expand the role's scope and impact as Instacart continues to grow and form new partnerships
- Opportunities to work on high-visibility projects and campaigns that drive significant business impact
- Possibility to mentor junior team members and contribute to the development of Instacart's partnership marketing strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on Instacart's business and expand their skillset.
π Location & Work Environment
Office Type: Remote-friendly, with the option to work from home or an Instacart office location
Office Location(s): San Francisco, CA; Toronto, ON
Geographic Context:
- San Francisco, CA: A major tech hub with a high cost of living and a diverse, multicultural population
- Toronto, ON: A multicultural city with a thriving tech industry and a lower cost of living compared to San Francisco
Work Schedule: Flexible, with a focus on results and outcomes rather than hours worked
ASSUMPTION: Instacart's remote-friendly work environment allows for a high degree of flexibility and work-life balance, making it an attractive option for candidates seeking a flexible work arrangement.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Director of Partnership Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Instacart's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with partnership marketing, campaign management, and data-driven decision-making
- Research Instacart's business and partnership strategy to demonstrate your understanding of the company and the role
ATS Keywords: Partnership Marketing, Co-Marketing, Marketing Strategy, Campaign Management, Data-Driven Decision Making, Cross-Functional Collaboration, Analytical Skills, Communication Skills, Stakeholder Management, Project Management, Creative Development, Budget Management, Customer Acquisition, Revenue Growth, Trend Analysis, Team Leadership
ASSUMPTION: Instacart's interview process is designed to assess candidates' strategic thinking, cross-functional collaboration, and cultural fit. Successful candidates will have a proven track record of managing large-scale partnerships and driving measurable results.
π οΈ Tools & Technologies
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management software (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate will have experience with marketing automation and analytics tools, project management software, and collaboration and communication tools. Familiarity with data visualization tools is a plus.
π Cultural Fit Considerations
Company Values:
- Customer Obsessed: We put customers first in everything we do
- Inclusive: We foster an inclusive environment where everyone can thrive
- Bold: We take calculated risks and learn from them
- Accountable: We hold ourselves accountable for our actions and results
- One Team: We work together to achieve our goals
Work Style:
- Fast-paced and dynamic, with a focus on results and outcomes
- Collaborative and cross-functional, with a high degree of autonomy and ownership
- Data-driven and analytical, with a focus on continuous improvement
- Inclusive and diverse, with a strong emphasis on work-life balance
Self-Assessment Questions:
- How do you align with Instacart's customer-obsessed approach to partnership marketing?
- How do you thrive in a fast-paced, dynamic work environment with a high degree of autonomy and ownership?
- How do you leverage data and analytics to inform your marketing strategies and campaigns?
ASSUMPTION: Instacart's culture values diversity, inclusion, and collaboration. Successful candidates will be able to thrive in a fast-paced, dynamic work environment and demonstrate a strong alignment with Instacart's values.
β οΈ Potential Challenges
- Managing multiple partnerships and campaigns simultaneously, requiring strong project management and prioritization skills
- Navigating a fast-paced, dynamic work environment with a high degree of autonomy and ownership
- Working with diverse stakeholders, including partners, internal teams, and external vendors
- Keeping up with industry trends and best practices in partnership marketing and co-marketing
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have strong project management, communication, and stakeholder management skills.
π Similar Roles Comparison
- Compared to other partnership marketing roles, this position offers a high degree of autonomy and ownership, with the opportunity to drive significant business impact
- Instacart's focus on innovation and technology-driven solutions sets it apart from traditional retail and e-commerce companies
- This role offers significant growth potential, with opportunities to expand the role's scope and impact as Instacart continues to grow and form new partnerships
ASSUMPTION: This role is well-suited for candidates seeking a high degree of autonomy and ownership, with the opportunity to drive significant business impact in a dynamic, fast-paced environment.
π Sample Projects
- Developing and executing a comprehensive co-marketing strategy with a major payment partner to drive customer acquisition and engagement
- Managing a high-impact campaign for an existing partner, optimizing performance, and driving measurable results
- Identifying and unlocking new partnership opportunities that align with Instacart's growth goals and overarching marketing strategy
ASSUMPTION: These sample projects illustrate the high-impact, strategic nature of the work required for this role, with a focus on driving measurable results and elevating customer experiences.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the partnership marketing team?
- How does Instacart approach cross-functional collaboration and stakeholder management for partnership marketing campaigns?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Instacart support the professional development and growth of its partnership marketing team members?
- What are the key challenges and opportunities facing the partnership marketing team in the next 12-24 months?
ASSUMPTION: These key questions are designed to help candidates better understand the team structure, dynamics, and priorities for this role, as well as Instacart's approach to professional development and growth.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching Instacart's business and partnership strategy
- Follow up with the hiring manager or HR team within 24 hours after your final interview to express your interest in the role
- If you receive an offer, carefully review the compensation and benefits package, and negotiate as appropriate
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.