📌 Core Information
🔹 Job Title: Senior Performance Marketer
🔹 Company: Vesper
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Owning paid search and paid social channels for lead generation
- Collaborating with internal teams to shape messaging and strategy
- Analyzing performance data and iterating on campaigns
- Working closely with sales to align demand generation efforts with pipeline goals
ASSUMPTION: This role requires a strong understanding of B2B marketing and complex industries, as well as hands-on experience managing paid media campaigns.
📋 Key Responsibilities
✅ Own and optimize paid search and paid social campaigns to drive high-quality lead generation
✅ Collaborate with product marketing to shape messaging and translate it into campaign strategy
✅ Analyze performance data and A/B test campaigns to improve results
✅ Work closely with sales to ensure alignment between demand generation efforts and pipeline goals
✅ Identify best channels and tactics to reach target audiences and complement organic efforts
ASSUMPTION: This role requires a data-driven mindset, strong communication skills, and the ability to work well across teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of hands-on experience managing paid search and paid social campaigns in a B2B or complex industry
Required Skills:
- Expertise in paid search (Google Ads) and paid social (LinkedIn, Meta, Reddit) campaign management
- Strong analytical skills and experience with A/B testing and optimization
- Proven track record of driving high-quality lead generation and pipeline growth through paid media
- Advanced proficiency with CRM platforms (e.g., Salesforce, HubSpot)
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Familiarity with the commodities market or relevant industries
ASSUMPTION: Candidates should have a solid understanding of B2B marketing, customer behavior, and performance improvement strategies.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a Senior Marketing role in Amsterdam)
Benefits:
- Health insurance
- Retirement plan
- Flexible working hours
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available
ASSUMPTION: Salary range is estimated based on industry standards for a Senior Marketing role in Amsterdam. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services
Company Size: 51-200 employees (Small to Medium-sized Enterprise)
Founded: 2018
Company Description:
- Vesper is a commodity intelligence platform built for procurement teams
- They combine data science and artificial intelligence to provide personalized views of the global commodity marketplace
- Their platform offers a comprehensive suite of tools for accessing and analyzing market data, forecasts, and trends
Company Specialties:
- Commodities (dairy, sugar, oils and fats, vegetable oils, agri commodities, etc.)
- Intelligent Information and Artificial Intelligence
- Computer Science and News
- Trade and Production Levels
- Grains and Import/Export
Company Website: vespertool.com
ASSUMPTION: Vesper is a tech-driven company focused on providing innovative solutions for the commodities market. They value data-driven decision-making and continuous improvement.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and autonomy
Reporting Structure: This role reports directly to the Head of Marketing and works closely with the Growth Manager, Product Marketer, and Sales teams
Work Arrangement: Full-time, on-site position with flexible hours and remote work options available
Growth Opportunities:
- Potential to expand the role's scope as the company grows
- Opportunities to work on new products and features
- Possibility to mentor junior team members and contribute to their professional development
ASSUMPTION: This role offers significant growth potential as Vesper continues to expand its platform and customer base.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in central Amsterdam
Office Location(s): Vijzelstraat 79, Amsterdam, Noord-Holland, Netherlands
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a strong tech industry
- The office is located in the city center, with easy access to public transportation and amenities
- The Netherlands has a competitive job market and offers a high quality of life
Work Schedule: Standard working hours with flexibility for remote work and results-driven approach
ASSUMPTION: The work environment at Vesper is dynamic, collaborative, and focused on driving results through data-driven decision-making.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Hiring Manager
- On-site interview with the Marketing and Sales teams
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing expertise and campaign management skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Vesper's platform and the commodities market
- Prepare examples of successful paid media campaigns you've managed and the results you achieved
- Research Vesper's platform and competitors to show your interest and knowledge
ATS Keywords: Paid Search, Paid Social, B2B Marketing, A/B Testing, Data Analysis, Lead Generation, Pipeline Growth, CRM Platforms, Collaboration, Messaging Strategy, Campaign Optimization, Performance Improvement, Communication, Market Understanding, Customer Behavior, Full Funnel Marketing
ASSUMPTION: The application process at Vesper is competitive, and candidates should be prepared to demonstrate their expertise and passion for the role.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- Meta Ads (Facebook, Instagram)
- Reddit Ads
- CRM platforms (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Candidates should have experience with the listed tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Data-driven
- Innovative
- Collaborative
- Customer-focused
Work Style:
- Dynamic and fast-paced
- Results-driven
- Data-driven decision-making
- Collaborative and cross-functional
Self-Assessment Questions:
- Do you thrive in a data-driven, innovative environment?
- Are you comfortable working collaboratively and across functions?
- Do you have a customer-focused mindset and a passion for driving results?
ASSUMPTION: Candidates should be comfortable working in a dynamic, data-driven environment and be passionate about driving results through collaboration and innovation.
⚠️ Potential Challenges
- Managing complex campaigns in a highly competitive market
- Balancing multiple priorities and stakeholders
- Keeping up with industry trends and market changes
- Working in a fast-paced, dynamic environment
ASSUMPTION: This role presents unique challenges and opportunities for growth in a dynamic and competitive market.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the commodities market and complex industries
- This role focuses on paid media channels and requires strong analytical skills and a data-driven approach
- Career progression may involve expanding the role's scope or moving into a management position
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing positions in the industry.
📝 Sample Projects
- Developing and executing a paid media campaign to drive lead generation for a new product launch
- Analyzing campaign performance data to optimize results and improve ROI
- Collaborating with internal teams to refine messaging and strategy for paid media channels
ASSUMPTION: Sample projects should demonstrate the candidate's ability to manage complex campaigns, analyze data, and collaborate effectively with internal teams.
❓ Key Questions to Ask During Interview
- How does Vesper differentiate itself from competitors in the commodities market?
- What are the biggest challenges facing the marketing team in the next 6-12 months?
- How does Vesper support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
- How does the marketing team collaborate with other departments, such as sales and product?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Vesper's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful paid media campaigns you've managed and the results you achieved
- Follow up with the Hiring Manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
