Senior Performance Marketing

📌 Core Information

- Job Title: Senior Performance Marketing (PPC) Manager
- Company: FULL Creative
- Location: Chennai, Tamil Nadu, India
- Job Type: Full-Time
- Category: Marketing
- Date Posted: April 23, 2025
- Experience Level: 5-10 years
- Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:
- Leading and optimizing paid search campaigns across Google Ads and Microsoft Bing.
- Monitoring and improving key performance metrics.
- Mentoring Performance Marketing Analysts.
- Collaborating with cross-functional teams to maximize ROI.
- Developing and enhancing real-time dashboards and performance reports.
- Conducting keyword research and competitor analysis.

ASSUMPTION: This role requires a high level of expertise in PPC management and a strong analytical mindset. The ideal candidate will have experience working with multiple brands and international markets.

📋 Key Responsibilities

✅ Lead and optimize paid search campaigns across Google Ads and Microsoft Bing, ensuring best practices in account structure, keyword strategy, bidding, and ad copy.
✅ Monitor and improve key performance metrics such as CTR, conversion rate, CPA, CPL, and ROAS.
✅ Mentor Performance Marketing Analysts, supporting their development while driving results across multiple brands and international markets.
✅ Own PPC data and performance metrics, maintaining daily, weekly, monthly, and annual reports that inform strategic decisions.
✅ Develop and enhance real-time dashboards and performance reports for internal stakeholders, ensuring clarity, accuracy, and actionable insights.
✅ Take ownership of testing strategies, landing page optimization, and conversion rate improvement in close partnership with CRO teams.
✅ Conduct in-depth keyword research, competitor analysis, and stay updated with industry trends to uncover new growth opportunities.
✅ Provide strategic, data-led recommendations that help brands exceed acquisition and revenue goals.
✅ Collaborate closely with teams across marketing, sales, and operations to ensure alignment and maximize ROI.
✅ Plan and execute retargeting campaigns within Google Ads and other paid media platforms, optimizing for re-engagement and conversion lift.
✅ Be a proactive contributor, bringing forward new ideas, testing innovative approaches, and continuously looking for ways to improve paid search performance.
✅ Have a working knowledge of paid social platforms like Meta, LinkedIn, and TikTok, with the ability to collaborate effectively with channel leads and understand cross-channel strategies.

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills.

🎯 Required Qualifications

- Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
- Experience: Proven hands-on experience managing and optimizing large-scale PPC campaigns on Google Ads and Microsoft Bing, including budget responsibility.
- Required Skills:
- Strong analytical skills with expertise in Google Analytics, Data Studio (Looker), and Excel/Sheets.
- Experience with A/B testing tools and CRO principles.
- Strong stakeholder communication and reporting skills.
- Passion for performance marketing with a test-and-learn mindset.

Preferred Skills:
- Experience with Google Tag Manager and Google Data Studio.
- Familiarity with programmatic advertising platforms.
- Knowledge of SQL or Python for data analysis.

ASSUMPTION: While the required skills are essential for this role, the preferred skills would make a candidate more competitive.

💰 Compensation & Benefits

- Salary Range: INR 15-20 LPA (Based on experience and market standards for Senior PPC Managers in Chennai)
- Benefits:
- Health insurance and dental plans.
- Employee stock options.
- Flexible work hours and remote work options.
- Learning and development opportunities.
- Working Hours: Full-time (40 hours/week), with flexible work arrangements and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on market standards for Senior PPC Managers in Chennai. The benefits listed are typical for companies of FULL Creative's size and industry.

📌 Applicant Insights

🔍 Company Context

- Industry: Software Development
- Company Size: 501-1,000 employees
- Founded: 1994
- Company Description: FULL Creative is a Portland-based product company with offices in India (Chennai), Canada (Toronto), and the United Kingdom (Edinburgh). They are on a mission to create a world that empowers people to work anywhere. FULL Creative brings together diverse teams to build effortless solutions that encourage collaboration, redefine learning, and help businesses connect with customers better.
- Company Specialties: Client Services, Web Application Development, Answering Service, Web Design, Telecommunications, Remote Working, Product-Based, Cloud-Based, Software Applications, Learning, Marketing, Chat Support, Sales, Business Communication and Productivity Suite, Time Tracking, Online Scheduling, Video Conferencing, and Online Learning.

📊 Role Analysis

- Career Level: Senior-level role with significant responsibility and autonomy.
- Reporting Structure: This role reports directly to the Head of Marketing and oversees Performance Marketing Analysts.
- Work Arrangement: On-site with flexible work arrangements and remote work options available.
- Growth Opportunities: Potential career progression into a leadership role within the marketing department or a move into a related field such as marketing strategy or management consulting.

ASSUMPTION: The career level, reporting structure, and work arrangement are based on the job description and typical structures for similar roles in the industry. Growth opportunities are based on the company's size and industry trends.

🌍 Location & Work Environment

- Office Type: Modern, collaborative office space with state-of-the-art facilities.
- Office Location(s): Ascendas IT Park, Phase 1, 1st Floor, Pinnacle Building, International Tech Park, Taramani Road, Taramani, Chennai, Tamil Nadu 600113, IN.
- Geographic Context: Chennai is the capital city of Tamil Nadu, located on the southeastern coast of India. It is known for its rich cultural heritage, historical landmarks, and vibrant food scene. The city offers a mix of traditional and modern amenities, making it an attractive place to live and work.
- Work Schedule: Full-time (40 hours/week) with flexible work arrangements and remote work options available.

ASSUMPTION: The office type, location, and work schedule are based on the job description and typical arrangements for similar roles in the industry. The geographic context is based on general information about Chennai.

💼 Interview & Application Insights

- Typical Process: Online application submission → Phone/Video screen → Technical assessment → Final round interview → Offer.
- Key Assessment Areas: PPC campaign management, data analysis, strategic thinking, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your PPC experience and relevant skills.
- Prepare for technical questions related to PPC campaign management and data analysis.
- Research the company and be ready to discuss how your skills and experience align with their mission and values.
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities.

ATS Keywords: PPC, Google Ads, Microsoft Bing, Performance Marketing, Data Analysis, Keyword Research, CRO, A/B Testing, Stakeholder Communication, Reporting, Retargeting, Dashboard Development, Mentoring, Campaign Optimization, Budget Management, Cross-Channel Strategies, Performance Metrics.

ASSUMPTION: The typical process, key assessment areas, and application tips are based on typical interview processes for similar roles in the industry. The ATS keywords are based on the job description and are intended to help applicants optimize their resumes for the company's Applicant Tracking System.

🛠️ Tools & Technologies

- Google Ads
- Microsoft Bing
- Google Analytics
- Data Studio (Looker)
- Excel/Sheets
- A/B testing tools (e.g., Optimizely, VWO)
- Google Tag Manager
- Google Data Studio (optional)
- Programmatic advertising platforms (optional)

ASSUMPTION: The tools and technologies listed are based on the job description and typical tools used for PPC campaign management and data analysis.

👔 Cultural Fit Considerations

- Company Values: Empowering people to work anywhere, collaboration, innovation, customer focus, and continuous learning.
- Work Style: Fast-paced, collaborative, data-driven, and results-oriented.
- Self-Assessment Questions:
- How do you align with FULL Creative's mission to empower people to work anywhere?
- How do you approach collaboration and knowledge-sharing in a team environment?
- How do you stay up-to-date with industry trends and new tools in the PPC landscape?

ASSUMPTION: The company values and work style are based on the job description and typical values and work styles for companies in the software development industry. The self-assessment questions are intended to help applicants evaluate their fit with the company's culture and values.

⚠️ Potential Challenges

- Managing multiple brands and international markets simultaneously.
- Keeping up with the fast-paced nature of the PPC landscape and continuous algorithm updates.
- Balancing the need for data-driven decision-making with the need for quick action and innovation.
- Collaborating effectively with cross-functional teams and stakeholders with varying priorities and goals.

ASSUMPTION: The potential challenges listed are based on typical challenges faced by Senior PPC Managers in the industry and the specific requirements of this role.

📈 Similar Roles Comparison

- How this role differs from related positions: This role focuses specifically on PPC campaign management, while related roles such as Digital Marketing Manager or Growth Marketing Manager may have a broader scope, including SEO, social media, and content marketing.
- Industry-specific context: The PPC landscape is constantly evolving, with new platforms and features emerging regularly. This role requires a deep understanding of the PPC ecosystem and the ability to adapt to change quickly.
- Career path comparison: This role is a senior-level position with significant responsibility and autonomy. The next step in the career path could be a leadership role within the marketing department or a move into a related field such as marketing strategy or management consulting.

ASSUMPTION: The comparisons listed are based on typical differences between similar roles in the industry and the specific requirements of this role.

📝 Sample Projects

- Project example 1 (specific to this role): Developing and implementing a retargeting strategy for an e-commerce client to improve conversion rates and reduce customer acquisition costs.
- Project example 2 (specific to this industry): Conducting a comprehensive keyword research project for a B2B software company to identify high-intent, low-competition keywords and improve organic search visibility.
- Project example 3 (specific to reported responsibilities): Creating a custom dashboard in Google Data Studio to track and analyze PPC performance metrics for a multinational corporation, enabling data-driven decision-making and improving campaign performance.

ASSUMPTION: The sample projects listed are based on typical projects undertaken by Senior PPC Managers in the industry and the specific requirements of this role.

❓ Key Questions to Ask During Interview

- What are the biggest challenges facing the PPC team currently, and how can this role address them?
- How does this role collaborate with other marketing channels, such as SEO and social media, to maximize overall performance?
- What are the key priorities for this role in the first 90 days?
- How does FULL Creative support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that?

ASSUMPTION: The key questions listed are based on typical questions asked by candidates in interviews for similar roles in the industry and the specific requirements of this role.

📌 Next Steps for Applicants

To apply for this position:
- Submit your application through [this link](https://fullcreative.recruitee.com/o/senior-performance-marketing-ppc).
- Tailor your resume and cover letter to highlight your PPC experience and relevant skills.
- Prepare for technical questions related to PPC campaign management and data analysis.
- Research the company and be ready to discuss how your skills and experience align with their mission and values.
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.