Senior Performance Marketing Executive

📌 Core Information

🔹 Job Title: Senior Performance Marketing Executive

🔹 Company: Lyst

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Hybrid (Tuesdays & Thursdays in office)

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel acquisition strategies across YouTube, Google, Pinterest, and emerging platforms
• Optimizing performance across paid search, shopping, and app campaigns (UAC)
• Driving mid and upper funnel activities to enhance brand awareness and customer engagement
• Collaborating cross-functionally with paid social, organic social, brand marketing, and design teams
• Analyzing data, building dashboards, and translating insights into action

ASSUMPTION: This role requires a strong focus on customer LTV, CAC efficiency, and payback periods, with a growth mindset and a desire to test, learn, iterate, and scale.

📋 Key Responsibilities

✅ Lead campaign strategy and execution across YouTube, Google (PMAX, Demand Gen), Pinterest, Reddit, Quora, and other emerging performance channels

✅ Monitor and optimize performance across core paid search and shopping campaigns

✅ Build and optimize app campaigns (UAC) with a focus on driving efficient installs, in-app events, and long-term value

✅ Drive mid and upper funnel activity, including brand awareness, consideration, and intent-driven strategies

✅ Leverage first and third-party data to build relevant audience segments and retargeting strategies

✅ Develop and test creatives, landing pages, and messaging strategies in collaboration with design and brand marketing teams

✅ Understand, analyze, and communicate performance across different attribution models, with a focus on LTV/CAC

✅ Stay ahead of digital trends and platform changes, bringing innovative testing ideas to the team

✅ Collaborate cross-functionally with paid social, organic social, brand marketing, and design teams to ensure channel alignment and full-funnel coherence

ASSUMPTION: This role involves a mix of strategic thinking, hands-on execution, and strong cross-functional collaboration to unlock sustainable growth across web and app-based user journeys.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years in performance marketing with a strong focus on growing user volume and revenue from YouTube, Google (PMAX, UAC, Demand Gen), and Pinterest

Required Skills:

• Working knowledge of paid social (Meta, TikTok, LinkedIn), paid search, and Google shopping
• Deep understanding of upper funnel measurement, incrementality, brand lift, and LTV/CAC reporting and optimization
• Experience working with mobile measurement partners (MMPs) and interpreting multi-touch attribution data
• Comfortable analyzing data, building dashboards, and translating insights into action
• Strong project management skills and ability to lead cross-functional initiatives

Preferred Skills:

• Experience working with emerging channels like Reddit, Quora, or other platforms
• Familiarity with fashion retail or e-commerce industry

ASSUMPTION: Candidates should have a proven track record in performance marketing, with a strong analytical background and a growth mindset.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Estimated based on industry standards for a Senior Performance Marketing role in London)

Benefits:

• Time Off: 29 holidays per year, plus 8 statutory bank holidays
• Competitive Family Leave Package
• Clothing Benefit: £250 - £1,000 clothing allowance per year
• Private Healthcare: Vitality healthcare provider
• Training Allowance: £1,000 per year
• Pension Scheme: The People’s Pension, minimum employee contribution of 5%, 3% employer contribution
• Eye Tests and Vouchers: Free eye test every year and discount towards glasses
• Cycle-to-Work Scheme
• Transport Season Ticket Loan
• Social Events: Frequent company-wide and team social events

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Performance Marketing role in London, with a focus on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion, with a focus on premium and luxury fashion products

Company Size: 51-200 employees, providing a balance between structure and autonomy

Founded: 2010, with over a decade of experience in the fashion tech industry

Company Description:

• Lyst is a global fashion shopping platform founded in London in 2010, catering to over 160M shoppers per year
• Offers the largest assortment of premium and luxury fashion products in one place, via an assortment of 8.5M+ items from over 17,000 of the world’s leading brands
• Combines an agile mentality with a proven business model, providing a balance between foundations and structure, and autonomy and pace

Company Specialties:

• Ecommerce
• Fashion Data
• Fashion Retail
• Software Engineering
• Product
• Search Engine
• Data Science
• Growth Marketing
• Fashion
• Search
• Fashion Ecommerce
• Data
• and Retail

Company Website: http://www.lyst.com

ASSUMPTION: Lyst is a well-established fashion tech company with a strong focus on data, technology, and creativity to enhance the fashion shopping experience.

📊 Role Analysis

Career Level: Senior, with a focus on strategic decision-making and cross-functional collaboration

Reporting Structure: This role reports directly to the Head of Performance Marketing and works closely with cross-functional teams, including paid social, organic social, brand marketing, and design

Work Arrangement: Hybrid, with in-office days on Tuesdays and Thursdays

Growth Opportunities:

• Potential to grow within the performance marketing team or explore other areas of the business, such as brand marketing or product management
• Opportunities to work on high-impact projects and drive significant business growth
• Chance to learn from and collaborate with experienced professionals in the fashion tech industry

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on driving business impact and developing skills in performance marketing and cross-functional collaboration.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the City of London

Office Location(s): The Minster Building, 21 Mincing Lane, 7th Floor, City of London, Greater London EC3R 7AG, GB

Geographic Context:

• The City of London is a vibrant and bustling area, home to numerous financial institutions and tech companies
• Close proximity to public transportation, including tube stations and bus stops
• Surrounded by various amenities, such as restaurants, cafes, and shops

Work Schedule: Full-time, with core hours from 9:00 AM to 5:30 PM, Monday to Friday

ASSUMPTION: The office environment is modern and collaborative, with a focus on fostering creativity and innovation in the fashion tech industry.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Technical assessment or case study
• Interview with the hiring manager and/or team members
• Final interview with the Head of Performance Marketing

Key Assessment Areas:

• Performance marketing expertise and strategic thinking
• Data analysis and interpretation skills
• Cross-functional collaboration and communication
• Cultural fit and alignment with Lyst's values

Application Tips:

• Highlight relevant performance marketing experience and achievements in your resume
• Prepare examples of successful campaign strategies, optimizations, and data-driven insights
• Demonstrate your understanding of Lyst's business model and unique value proposition in your cover letter
• Be prepared to discuss your approach to upper funnel measurement, incrementality, and LTV/CAC optimization

ATS Keywords: Performance Marketing, Campaign Strategy, Data Analysis, A/B Testing, Customer Acquisition, Creative Development, Cross Functional Collaboration, Digital Trends, Attribution Models, Mobile Measurement, Project Management, Growth Mindset, Audience Segmentation, Brand Awareness, User Engagement, LTV/CAC Optimization

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on performance marketing expertise and strategic thinking.

🛠️ Tools & Technologies

• Google Ads (PMAX, Demand Gen, UAC, Search, Shopping)
• YouTube Ads
• Pinterest Ads
• Reddit Ads
• Quora Ads
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Looker)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: This role requires proficiency in various performance marketing platforms, data analysis tools, and project management software.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We put our customers first in everything we do
• Data-driven: We make decisions based on data and insights
• Innovative: We continuously seek new ways to improve and grow
• Collaborative: We work together to achieve our goals
• Inclusive: We foster a diverse and inclusive work environment

Work Style:

• Agile and adaptable, with a focus on continuous learning and improvement
• Data-driven and analytical, with a strong focus on performance and results
• Collaborative and cross-functional, with a focus on working together to achieve common goals

Self-Assessment Questions:

• How do you align with Lyst's customer-centric approach, and how have you demonstrated this in your previous roles?
• How do you approach data-driven decision-making, and can you provide an example of a successful data-driven campaign you've executed?
• How do you collaborate effectively with cross-functional teams, and can you describe a time when you drove significant business impact through collaboration?

ASSUMPTION: Lyst values a strong cultural fit, with a focus on customer-centricity, data-driven decision-making, innovation, collaboration, and inclusivity.

⚠️ Potential Challenges

• Managing multiple performance marketing channels and optimizing performance across a wide range of campaigns
• Balancing short-term performance goals with long-term strategic objectives
• Working in a fast-paced, dynamic environment with a strong focus on continuous learning and improvement
• Navigating a competitive job market and demonstrating a strong track record in performance marketing

ASSUMPTION: This role presents unique challenges and opportunities for growth, with a strong focus on performance marketing expertise and strategic thinking.

📈 Similar Roles Comparison

• This role differs from other performance marketing positions in its focus on multi-channel acquisition strategies and driving mid and upper funnel activities
• Lyst's unique business model and customer-centric approach set it apart from other fashion retail companies
• Career progression in this role may involve exploring other areas of the business, such as brand marketing or product management

ASSUMPTION: This role offers a unique blend of performance marketing expertise, strategic thinking, and cross-functional collaboration, with a strong focus on driving business impact and growth.

📝 Sample Projects

• Developing and executing a multi-channel acquisition strategy to drive user growth and revenue
• Optimizing performance across paid search, shopping, and app campaigns (UAC) to improve LTV/CAC efficiency
• Collaborating with cross-functional teams to enhance brand awareness and customer engagement through mid and upper funnel activities

ASSUMPTION: These sample projects illustrate the key responsibilities and required qualifications for this role, with a focus on performance marketing expertise and strategic thinking.

❓ Key Questions to Ask During Interview

• How does this role fit into Lyst's overall performance marketing strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics, and how does this role collaborate with other teams within the organization?
• How does Lyst support the professional development and growth of its performance marketing team members?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and optimized?
• How does Lyst approach upper funnel measurement, incrementality, and LTV/CAC optimization, and what are the key challenges and opportunities in this area?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a strategic approach to understanding the organization's priorities and dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant performance marketing experience and achievements
• Tailor your cover letter to demonstrate your understanding of Lyst's business model and unique value proposition
• Prepare examples of successful campaign strategies, optimizations, and data-driven insights to discuss during the interview
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.