📌 Core Information
🔹 Job Title: Senior Performance Marketing Executive
🔹 Company: IPG Mediabrands
🔹 Location: Malaysia
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading digital advertising campaigns across various platforms
- Developing and executing performance marketing strategies
- Analyzing and optimizing campaign performance
- Collaborating with internal teams for campaign success
- Mentoring junior team members and supporting strategic planning
ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and team leadership skills.
📋 Key Responsibilities
✅ Lead the execution and daily management of digital advertising campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, and programmatic channels.
✅ Translate client objectives into effective, data-led digital marketing strategies.
✅ Monitor, analyze, and optimize campaign performance against client KPIs (CTR, CPC, CPA, ROAS, etc.).
✅ Conduct in-depth performance analysis, create actionable insights, and present findings to clients and internal stakeholders.
✅ Collaborate with internal teams (creative, analytics, media planning) to align on campaign execution and ensure consistent messaging and performance.
✅ Ensure campaign pacing, budget tracking, and timely delivery of performance reports.
✅ Stay up-to-date with industry trends, platform updates, and performance best practices to continuously improve campaign outcomes.
✅ Mentor and support junior team members, providing guidance and quality control on campaign set-ups and reporting.
✅ Participate in strategic planning, brainstorms, and new business pitches when required.
ASSUMPTION: This role involves a mix of tactical campaign management, strategic planning, and team leadership responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 4-6 years of hands-on experience in managing paid media campaigns across Google Ads and major social platforms
Required Skills:
- Proven experience in managing paid media campaigns
- Strong understanding of digital performance metrics, tracking, and attribution models
- Proficiency with platforms such as Google Analytics, Google Tag Manager, Meta Business Manager, DV360, or similar tools
- Ability to build and optimize campaigns from scratch, with a keen eye for detail and performance
- Strong analytical mindset and confidence in handling campaign data to derive meaningful insights
- Excellent communication and presentation skills, with the ability to simplify complex digital concepts
- Experience in client-facing roles with proven relationship management skills
- Strong project management and time management capabilities – able to juggle multiple deadlines and priorities
- A proactive, solution-oriented attitude, and a passion for continuous learning and growth
Preferred Skills:
- Fluency in Malay or other local languages
- Experience working in a multicultural environment
ASSUMPTION: Candidates should have a solid foundation in performance marketing, with a proven track record in managing paid media campaigns and a strong analytical mindset.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Performance Marketing Executive in Malaysia with 4-6 years of experience, the estimated salary range is RM 120,000 - RM 180,000 per annum.
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts and perks
Working Hours: Full-time, typically 40 hours per week with flexible working arrangements
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. IPG Mediabrands is a global media and marketing solutions division of Interpublic Group (NYSE: IPG), managing over $40 billion in marketing investment globally on behalf of its clients.
Company Size: 10,001+ employees. As a large organization, IPG Mediabrands offers extensive resources, diverse opportunities, and a well-established brand.
Founded: IPG Mediabrands was founded in 2008 as the media and marketing solutions division of Interpublic Group.
Company Description:
- IPG Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients
- It provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies
- IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online, Mobile, and Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands is a well-established company with a strong global presence and a diverse portfolio of clients and services.
📊 Role Analysis
Career Level: Senior. This role is suitable for experienced professionals seeking to advance their career in performance marketing, with opportunities for growth and leadership.
Reporting Structure: The Senior Performance Marketing Executive will report directly to the Head of Performance Marketing or a similar role and may oversee junior team members.
Work Arrangement: On-site, with flexible working arrangements and opportunities for remote work as needed.
Growth Opportunities:
- Progression to a management or leadership role within the performance marketing team
- Expansion into related fields such as media strategy, analytics, or account management
- Opportunities to work on global accounts and gain international experience
ASSUMPTION: This role offers a clear path for career progression within the performance marketing field and opportunities to gain experience in related areas.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): 100 W 33rd St, New York, NY 10001, US and Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES
Geographic Context:
- Malaysia offers a multicultural environment with a mix of traditional and modern influences
- The office is located in a bustling commercial district with easy access to public transportation and amenities
- The country has a tropical climate with high humidity and temperatures throughout the year
Work Schedule: Full-time, typically 40 hours per week with flexible working arrangements and opportunities for remote work as needed.
ASSUMPTION: The office environment is modern and collaborative, with opportunities for remote work and flexible hours to balance work-life responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application review and initial screening
- Phone or video call interview with the hiring manager
- On-site or virtual interview with the team and/or other stakeholders
- Background check and final offer
Key Assessment Areas:
- Campaign management and optimization skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and team dynamics
- Alignment with company values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the performance marketing landscape and industry trends
- Showcase your ability to manage and optimize campaigns, with examples of successful outcomes
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
ATS Keywords: Performance Marketing, Senior Executive, Paid Media, Campaign Management, Google Ads, Meta, TikTok, LinkedIn, Programmatic, Analytics, Optimization, Client Management, Team Leadership
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within the team and organization.
🛠️ Tools & Technologies
- Google Ads
- Meta Business Manager
- TikTok Ads
- LinkedIn Ads
- Programmatic platforms (e.g., DV360)
- Google Analytics
- Google Tag Manager
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, with opportunities to learn and utilize new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: We put our clients at the heart of everything we do
- Collaborative: We believe in the power of teamwork and collective genius
- Innovative: We embrace change and continuously seek new ways to improve
- Inclusive: We foster a diverse and inclusive work environment where everyone feels valued and respected
Work Style:
- Fast-paced and dynamic, with a focus on delivering results and exceeding client expectations
- Collaborative and team-oriented, with a strong emphasis on knowledge-sharing and continuous learning
- Data-driven and analytical, with a focus on using data to inform decision-making and strategy
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment with a focus on delivering results?
- Are you comfortable working in a collaborative, team-oriented setting with a strong emphasis on knowledge-sharing and continuous learning?
- Do you have a data-driven mindset and enjoy using data to inform decision-making and strategy?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career at IPG Mediabrands.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously may be challenging for some individuals
- Working in a fast-paced, dynamic environment may require exceptional time management and organizational skills
- Collaborating with diverse teams and stakeholders may present communication and cultural challenges
- The role may require occasional travel for client meetings or industry events
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to related roles such as Media Planner/Buyer or Digital Marketing Specialist, this role requires a higher level of strategic thinking, campaign optimization, and team leadership skills
- As a senior role within the performance marketing field, this position offers a clear path for career progression and opportunities to gain experience in related areas
- Compared to other senior roles within the advertising industry, this position offers a unique blend of strategic, tactical, and leadership responsibilities
ASSUMPTION: This role offers a unique blend of strategic, tactical, and leadership responsibilities, with opportunities for career progression and growth within the performance marketing field.
📝 Sample Projects
- Developing and executing a comprehensive performance marketing strategy for a major retail client, driving online sales and in-store foot traffic
- Optimizing a B2B lead generation campaign for a technology company, improving cost-per-acquisition (CPA) by 30% within three months
- Managing a global brand awareness campaign for a consumer packaged goods (CPG) company, increasing reach and engagement across multiple platforms
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Senior Performance Marketing Executive, requiring strategic thinking, tactical execution, and strong analytical skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company approach work-life balance and flexible working arrangements?
- What are the most rewarding aspects of working at IPG Mediabrands, according to current employees?
ASSUMPTION: Asking these questions will help candidates better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company, industry trends, and performance marketing best practices
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
