Senior Performance Marketing Manager

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager

🔹 Company: NeoTaste

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving user acquisition, engagement, and revenue growth through digital channels
• Optimizing marketing spend for efficiency and improving CAC and ROAS
• Collaborating cross-functionally with various teams to achieve company-wide objectives
• Rapidly testing and iterating strategies to find winning solutions
• Expanding NeoTaste's reach into new cities and markets

ASSUMPTION: This role requires a strategic and hands-on approach, with a strong focus on data-driven decision making and optimization.

📋 Key Responsibilities

✅ Develop and execute user acquisition and retention strategies across various digital channels, including Meta, Google, TikTok, and emerging platforms

✅ Optimize attribution models, analytics, and automation for efficient spend allocation and improved performance

✅ Collaborate with stakeholders across the business to align marketing efforts with overall company objectives

✅ Analyze campaign performance and use data to inform strategic decisions and improve ROAS and CAC

✅ Localize user retargeting strategies to improve engagement and retention in each city

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization to achieve desired results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of experience in performance marketing, with a focus on user acquisition and growth marketing

Required Skills:

• Proven track record in scaling digital marketing campaigns with a strong focus on ROAS and CAC optimization
• Expertise in Google Analytics, Adjust, attribution modeling, A/B testing, and marketing automation tools
• Strong analytical skills and a data-driven mindset
• Excellent communication and collaboration skills
• Fluency in English

Preferred Skills:

• Experience in consumer apps with a subscription-based business model
• Background in high-growth startups or scale-ups
• Fluency in German

ASSUMPTION: Candidates with a proven track record in performance marketing and a strong analytical background are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and performance)

Benefits:

• Remote work and flexible working hours
• Sports and wellness benefits
• NeoTaste subscription
• High-quality work equipment from Apple
• Extra holiday day on December 24
• Company offsites and regular team events

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for similar roles, experience levels, and locations. Final compensation will be determined based on the candidate's qualifications and performance.

📌 Applicant Insights

🔍 Company Context

Industry: NeoTaste operates in the food-tech industry, focusing on food discovery and restaurant deals

Company Size: NeoTaste has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2019, with a brief history of rapid expansion and success in the food-tech market

Company Description:

• NeoTaste is an app that helps users discover new restaurants and enjoy exclusive deals
• The platform also serves as a marketing tool for restaurants to attract new customers and optimize their occupancy
• NeoTaste is present in over 50 cities in the DACH region, the Netherlands, and the UK, with plans to expand into Europe

Company Specialties:

• Food discovery
• Restaurant deals and promotions
• User acquisition and retention strategies
• Data-driven marketing and optimization

Company Website: https://www.neotaste.app

ASSUMPTION: NeoTaste's focus on data-driven marketing and optimization, along with its rapid growth, makes it an attractive opportunity for performance marketing professionals.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and impact on company growth

Reporting Structure: This role reports directly to the Head of Marketing and works closely with various teams, including product, CRM, brand, and social teams

Work Arrangement: Remote OK, with flexible working hours and the option to work from anywhere

Growth Opportunities:

• As NeoTaste continues to expand, there will be opportunities for the Senior Performance Marketing Manager to grow within the marketing team or take on additional responsibilities
• The role offers the chance to make a significant impact on the company's growth and success
• Working in a fast-paced, high-growth startup environment provides ample opportunities for professional development

ASSUMPTION: This role offers a unique opportunity for a performance marketing professional to make a significant impact on a growing company in the food-tech industry.

🌍 Location & Work Environment

Office Type: NeoTaste has offices in Berlin and Osnabrück, with a remote-friendly work environment

Office Location(s): Saarbrücker Str. 37 AB, Berlin, 10405, DE and Osnabrück, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and nightlife options
• Berlin has a well-established public transportation system, making it easy to get around

Work Schedule: Full-time (40 hours per week) with flexible scheduling and the option to work remotely

ASSUMPTION: The remote-friendly work environment at NeoTaste provides candidates with the flexibility to balance work and personal life while still collaborating effectively with the team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the Head of Marketing and other team members

Key Assessment Areas:

• Strategic thinking and planning
• Analytical skills and data-driven decision making
• Communication and collaboration skills
• Cultural fit and alignment with NeoTaste's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to user acquisition, retention, and optimization strategies
• Showcase your understanding of NeoTaste's business model and how your skills can drive growth

ATS Keywords: Performance Marketing, User Acquisition, Growth Marketing, Digital Marketing, Data Analysis, Attribution Modeling, A/B Testing, Marketing Automation, Cross-Functional Collaboration, Strategic Planning, Campaign Optimization, Subscriber Growth, Retention Strategies

ASSUMPTION: Applicants should tailor their application materials to emphasize their relevant experience and skills, and be prepared to discuss their approach to performance marketing strategies in the interview.

🛠️ Tools & Technologies

• Google Analytics
• Adjust
• Attribution modeling tools
• Marketing automation tools
• Social media platforms (Meta, TikTok, etc.)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are commonly used in performance marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Customer focus

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working collaboratively with various teams to achieve common goals?
• Do you have a strong desire to learn and continuously improve your skills?

ASSUMPTION: Candidates who align with NeoTaste's values and work style are more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing a large marketing budget and optimizing spend for efficiency
• Scaling user acquisition and retention strategies across multiple cities and markets
• Keeping up with the fast-paced, ever-changing digital marketing landscape
• Balancing strategic planning with hands-on execution and optimization

ASSUMPTION: These challenges are inherent to the role and require a strategic, data-driven, and adaptable approach to overcome.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data-driven decision making and optimization
• Compared to other performance marketing roles, this position offers a unique opportunity to drive growth in the food-tech industry
• Career progression in this role may involve taking on additional responsibilities or moving into a management position as the company grows

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and data-driven optimization, making it distinct from other marketing roles.

📝 Sample Projects

• Developing and executing a user acquisition campaign across multiple digital channels, with a focus on ROAS and CAC optimization
• Analyzing campaign performance data to identify trends and opportunities for improvement
• Collaborating with the product team to optimize the user onboarding process and improve retention rates

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to make a significant impact on NeoTaste's growth.

❓ Key Questions to Ask During Interview

• Can you describe the current user acquisition and retention strategies, and how my role would fit into that framework?
• How does NeoTaste approach A/B testing and optimization, and what tools do you use for this purpose?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does NeoTaste support the professional development and growth of its employees?
• What is the company's expansion plan, and how does this role contribute to that growth?

ASSUMPTION: These questions demonstrate a strategic and data-driven mindset, as well as a strong interest in NeoTaste's growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the NeoTaste job portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching NeoTaste's business model and competition, and thinking about your approach to user acquisition and retention strategies
• Follow up with the NeoTaste HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.