📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: Emma – The Sleep Company
🔹 Location: Frankfurt, Hesse, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic and operational management of digital marketing performance
- Cross-channel performance analysis and optimization
- Collaboration with cross-functional teams to drive growth strategies
- Establishing global best practices based on key market success
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Oversee the strategic and operational management of our digital marketing performance
✅ Conduct data analysis on cross-channel performance and in-house attribution data
✅ Identify fluctuations and develop optimization and testing plans
✅ Collaborate with Country Marketing, Product Marketing, Brand & Communication, and Data teams
✅ Analyze the success of key markets to establish and share global best practices
ASSUMPTION: This role involves a mix of independent work and cross-functional team collaboration, with a focus on driving business results through data-driven marketing strategies.
🎯 Required Qualifications
Education: Degree in economics, marketing, or data analytics
Experience: 3+ years of relevant work experience
Required Skills:
- Strong analytical skills and passion for data-driven problem-solving
- Excellent organizational skills to manage priorities and timelines effectively
- Project management experience, successfully working with cross-functional teams
- Deep understanding of paid media with extensive expertise in key ad platforms
- Experience in developing full-funnel marketing strategies and understanding marketing mix planning
Preferred Skills:
- Fluency in English and German
- Experience in the e-commerce or retail industry
ASSUMPTION: Candidates should have a strong background in performance marketing, with a proven track record of driving results through data analysis and strategic planning.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-senior level marketing role in Frankfurt)
Benefits:
- An opportunity to work on challenging and high-impact projects
- Learning opportunities from experts in a range of disciplines
- A non-hierarchical and collaborative team environment
- The chance to take ownership of decision-making and drive impactful changes in a dynamic, fast-paced workplace
Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in Frankfurt. Benefits are tailored to Emma's company culture and focus on professional growth and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Emma operates in the manufacturing industry, specializing in sleep technology and mattress design and innovation. The company focuses on ergonomic and sustainable sleep solutions, with a strong emphasis on global sleep wellness.
Company Size: Emma is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment where individual contributions can make a significant impact.
Founded: Emma was founded in 2015 and has since grown into the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe.
Company Description:
- Emma is transforming the world of sleep by developing the best sleep comfort products that empower customers to awaken their best every day.
- The company is committed to promoting a strong culture of collaboration, teamwork, and knowledge sharing, with a focus on driving meaningful impact.
- Emma celebrates diversity and is an equal-opportunity employer committed to promoting inclusion in the workplace.
Company Specialties:
- Sleep Technology
- Mattress Design and Innovation
- Ergonomic Sleep Solutions
- Sustainable Sleep Solutions
- E-commerce Retail
- Global Sleep Wellness
- Sleep Research and Insights
Company Website: team.emma-sleep.com
ASSUMPTION: Emma's focus on sleep technology and innovation sets it apart in the manufacturing industry, with a strong emphasis on customer-centric design and sustainability.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and development within the marketing team and the broader organization.
Reporting Structure: This role reports directly to the Global Performance Marketing Director and works closely with various cross-functional teams, including Country Marketing, Product Marketing, Brand & Communication, and Data teams.
Work Arrangement: This is an on-site role based in Frankfurt, Germany, with flexible working hours and remote work options available.
Growth Opportunities:
- Learning opportunities from experts in a range of disciplines
- The chance to take ownership of decision-making and drive impactful changes in a dynamic, fast-paced workplace
- Potential career progression within the marketing team or broader organization
ASSUMPTION: This role offers significant opportunities for professional growth and development, with a strong emphasis on learning and hands-on experience.
🌍 Location & Work Environment
Office Type: Emma's headquarters in Frankfurt, Germany, offers a modern and collaborative work environment, with a mix of open-plan and dedicated workspaces.
Office Location(s): Wilhelm-Leuschner-Str. 78, Frankfurt am Main, Hessen 60329, DE
Geographic Context:
- Frankfurt is a major financial and cultural hub in Germany, with a vibrant international community
- The city offers a high quality of life, with a wide range of cultural attractions, restaurants, and recreational activities
- Frankfurt is well-connected by public transportation, with easy access to international airports
Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options available
ASSUMPTION: Emma's headquarters in Frankfurt provides a dynamic and collaborative work environment, with easy access to international travel and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- On-site interview with the Global Performance Marketing Director and relevant team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Data analysis and problem-solving skills
- Strategic thinking and marketing expertise
- Cross-functional team collaboration and communication
- Cultural fit and alignment with Emma's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your data analysis and marketing strategy work to discuss during the interview
- Research Emma's company culture and values to demonstrate your alignment and enthusiasm for the role
ATS Keywords: Performance Marketing, Digital Marketing, Data Analysis, Cross-Channel Optimization, Marketing Strategy, Global Best Practices, Team Collaboration, Project Management, Paid Media, Google Ads, Meta Ads, Affiliate Marketing, CRM
ASSUMPTION: Emma's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on data-driven decision making and cross-functional team collaboration.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Meta Ads (Facebook Ads, Instagram Ads)
- Affiliate marketing platforms (e.g., CJ Affiliate, AWIN)
- CRM software (e.g., Salesforce, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in various marketing and data analysis tools, with a focus on paid media platforms and cross-channel optimization.
👔 Cultural Fit Considerations
Company Values:
- Think big
- Take ownership
- Empowered to drive meaningful impact
- Collaborate, teamwork, and knowledge sharing
- Diversity and inclusion
Work Style:
- Data-driven and strategic thinking
- Hands-on and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Committed to continuous learning and growth
Self-Assessment Questions:
- How do you approach data analysis and problem-solving in a marketing context?
- Can you describe a time when you collaborated with cross-functional teams to drive business results?
- How do you stay up-to-date with industry trends and best practices in performance marketing?
ASSUMPTION: Emma's company culture emphasizes data-driven decision making, collaboration, and continuous learning, with a strong focus on driving meaningful impact.
⚠️ Potential Challenges
- Managing multiple priorities and timelines in a fast-paced, dynamic environment
- Balancing strategic thinking with hands-on execution
- Collaborating effectively with cross-functional teams across different time zones
- Adapting to a rapidly growing and evolving organization
ASSUMPTION: This role presents unique challenges and opportunities for growth, with a focus on driving business results through data-driven marketing strategies.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data analysis and cross-channel optimization
- Emma's global presence and rapid growth provide unique opportunities for career development and impact
- This role offers a blend of strategic thinking and hands-on execution, with a strong emphasis on team collaboration
ASSUMPTION: This role is unique in its focus on performance marketing and data-driven decision making, with a strong emphasis on cross-functional team collaboration and global impact.
📝 Sample Projects
- Developing and implementing a cross-channel optimization strategy to improve marketing efficiency
- Analyzing key market performance to establish global best practices and drive growth strategies
- Collaborating with cross-functional teams to launch a new product or marketing campaign
ASSUMPTION: These sample projects reflect the data-driven and collaborative nature of this role, with a focus on driving business results through strategic marketing initiatives.
❓ Key Questions to Ask During Interview
- How does this role fit into Emma's broader marketing strategy and organization?
- Can you describe the team structure and dynamics within the Global Performance Marketing team?
- How does Emma support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Emma approach data privacy and security in its marketing efforts?
ASSUMPTION: These questions are designed to provide insight into Emma's company culture, marketing strategy, and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your data analysis and marketing strategy work to discuss during the interview
- Research Emma's company culture and values to demonstrate your alignment and enthusiasm for the role
- Follow up with Emma's HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
