📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: Checkr
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time, Hybrid (2-3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Denver, CO; San Francisco, CA; Santiago, Chile)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid acquisition strategies for SMB and Commercial segments
- Managing paid media budget and optimizing channel performance
- Identifying and scaling new marketing channels
- Collaborating cross-functionally to integrate marketing strategies
- Analyzing datasets to identify opportunities for improvement
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving growth through paid marketing channels.
📋 Key Responsibilities
✅ Define and oversee paid acquisition strategies for SMB and Commercial segments
✅ Manage paid media budget and determine optimal spend allocation across channels
✅ Identify, test, and scale new marketing channels to drive growth
✅ Drive optimization via experimentation on paid landing pages
✅ Analyze datasets to understand the paid marketing funnel and identify improvement opportunities
✅ Collaborate closely with finance, analytics, marketing operations, product, and sales teams
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years of experience in digital/performance marketing, with a focus on paid search campaigns at scale
Required Skills:
- Deep expertise in digital/performance marketing across search, social, affiliate, and display channels
- Proven ability to develop and execute a paid acquisition strategy at a fast-growing company
- Strong analytical mindset and data-driven decision-making skills
- Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)
- Excellent organizational and project management skills
- Ability to work independently and drive projects forward in a fast-paced environment
Preferred Skills:
- Experience in SMB B2B tech marketing
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, proficiency in Spanish may be beneficial for working with the Santiago, Chile office and understanding the local market.
💰 Compensation & Benefits
Salary Range: $146,000 to $172,000 (San Francisco, CA)
Benefits:
- Learning and development allowance
- Competitive cash and equity compensation
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend
- Home office stipend
Working Hours: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (2-3 days in-office)
ASSUMPTION: The salary range provided is based on the location of the San Francisco office. Salaries for remote workers or those based in other offices may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Checkr operates in the background screening and HR technology industries, focusing on creating fair and efficient hiring processes.
Company Size: Checkr has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Checkr was founded in 2014 and has since grown to become a leading provider of background screening services.
Company Description:
- Checkr is committed to building a fairer future by designing technology to create opportunities for all.
- The company powers people infrastructure for the future of work, using artificial intelligence and machine learning to make background checks faster, easier, and more compliant.
- Checkr's advanced screening technology helps companies better understand the changing workforce and build a better future for workers.
Company Specialties:
- Background screening
- Motor Vehicle Reports
- Criminal Searches
- API
- FCRA Compliance
- Artificial Intelligence
- Machine Learning
- HR Technology
Company Website: http://www.checkr.com
ASSUMPTION: Checkr's focus on fairness and efficiency in hiring aligns with its mission to create opportunities for all, making it an attractive employer for socially conscious candidates.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and autonomy in managing paid marketing channels and driving growth.
Reporting Structure: The Senior Performance Marketing Manager will report directly to the Head of Growth Marketing and may oversee junior marketing team members.
Work Arrangement: This role operates on a hybrid basis, with 2-3 days required in the office and the remainder of the week working remotely.
Growth Opportunities:
- Expanding the role's scope to include additional marketing channels or teams as the company grows
- Advancing to a leadership or director-level position within the marketing department
- Exploring opportunities in other departments, such as product or sales, to gain a broader understanding of the business
ASSUMPTION: Checkr's rapid growth and expansion present numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Checkr's offices are modern, collaborative spaces designed to foster innovation and productivity.
Office Location(s): San Francisco, CA; Denver, CO; Santiago, Chile
Geographic Context:
- San Francisco, CA: A vibrant tech hub with a diverse talent pool and a strong focus on innovation and sustainability
- Denver, CO: A growing tech market with a high quality of life and a strong focus on outdoor recreation
- Santiago, Chile: A major economic hub in Latin America, with a growing tech industry and a strong focus on education and innovation
Work Schedule: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (2-3 days in-office)
ASSUMPTION: Checkr's hybrid work arrangement allows for a better work-life balance and the opportunity to work from different locations, including international offices.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with marketing team members
- Final interview with the Head of Growth Marketing
Key Assessment Areas:
- Marketing channel expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Project management and organizational skills
- Cultural fit and alignment with Checkr's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing channel experience and achievements
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Familiarize yourself with Checkr's mission and values to demonstrate your cultural fit
ATS Keywords: Digital Marketing, Performance Marketing, Paid Acquisition, Channel Optimization, Data Analysis, Budget Management, Cross-Functional Collaboration, Project Management
ASSUMPTION: Checkr's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Google Analytics
- Looker
- Asana or similar project management tool
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and may vary depending on the specific needs of the role and the company.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Fairness
- Innovation
- Collaboration
- Accountability
Work Style:
- Data-driven and analytical
- Fast-paced and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you approach optimizing paid marketing channels to drive growth?
- Can you describe a time when you identified and successfully scaled a new marketing channel?
- How do you ensure that your marketing strategies align with a company's values and mission?
ASSUMPTION: Checkr's values and work style emphasize transparency, fairness, and collaboration, making it an attractive employer for candidates who align with these principles.
⚠️ Potential Challenges
- Managing a large budget and optimizing channel performance in a fast-paced environment
- Balancing multiple campaigns and projects simultaneously
- Adapting to a hybrid work arrangement and collaborating with remote team members
- Navigating a large, growing organization and building relationships with various stakeholders
ASSUMPTION: The challenges listed are common to senior marketing roles and can be overcome with strong project management skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike other senior marketing roles, this position focuses specifically on paid acquisition channels and requires a high degree of expertise in this area
- Checkr's focus on fairness and efficiency in hiring sets it apart from other companies in the background screening industry
- This role offers significant growth opportunities as the company continues to expand and enter new markets
ASSUMPTION: While this role shares similarities with other senior marketing positions, its focus on paid acquisition channels and Checkr's unique mission set it apart in the industry.
📝 Sample Projects
- Developing and executing a paid acquisition strategy for a new product launch
- Identifying and testing new marketing channels to drive growth in an established market
- Optimizing paid landing pages to improve conversion rates and reduce cost per acquisition
ASSUMPTION: The sample projects listed are representative of the types of initiatives a Senior Performance Marketing Manager might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of our paid marketing channels and the strategies in place to optimize them?
- How does the marketing team collaborate with other departments, such as product and sales, to ensure alignment and integration of marketing strategies?
- What opportunities exist for growth and professional development within the marketing department and the company as a whole?
- How does Checkr support work-life balance and employee well-being, particularly in a hybrid work arrangement?
- Can you provide an example of a time when Checkr's values and mission guided a marketing decision or strategy?
ASSUMPTION: The interview questions listed are designed to provide insight into the role, the team, and the company, helping candidates make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing channel experience and achievements
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Familiarize yourself with Checkr's mission and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
