Senior Performance Marketing Manager

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager

🔹 Company: Front

🔹 Location: San Francisco, California

🔹 Job Type: Full-Time, Hybrid (Tuesdays & Thursdays in-office)

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global paid acquisition strategy across multiple channels
• Managing and scaling campaigns to drive pipeline and measurable ROI
• Collaborating with cross-functional teams to create compelling campaigns
• Analyzing performance data to identify trends, gaps, and opportunities
• Exploring and validating new paid channels and technologies

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Own end-to-end paid acquisition strategy and execution, from planning and budgeting to launch and reporting

✅ Manage and scale campaigns across paid search (Google, Bing), paid social (LinkedIn, Meta), programmatic display, video (YouTube, CTV), Reddit, Quora, and more

✅ Allocate and manage budget efficiently to invest in high-ROI channels and tactics

✅ Partner with Growth Marketing, Product Marketing, Content, Brand Creative, and Web to develop compelling campaigns tailored to personas and funnel stages

✅ Design and run A/B and multivariate tests to optimize ad creative, landing pages, targeting, and bidding strategies

✅ Analyze performance across all channels to identify trends, gaps, and opportunities, reporting insights to stakeholders

✅ Drive spend efficiency and maximize ROI while meeting pipeline and CAC targets

✅ Explore and validate new paid channels, campaign types, and technologies to unlock additional growth levers

✅ Manage relationships with external agencies and vendors to ensure alignment, quality, and results

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7 years of experience managing B2B paid acquisition campaigns with proven results, ideally in SaaS

Required Skills:

• Deep hands-on expertise with Google Ads, LinkedIn Campaign Manager, Meta Business Suite, and other key ad platforms
• Strong track record of optimizing multi-channel campaigns to hit pipeline, ROI, and CAC targets
• Analytical mindset with experience in A/B testing, attribution modeling, funnel analysis, and conversion tracking
• Familiarity with Marketing Automation and Attribution tools (i.e., Hubspot/Marketo, Salesforce, Bizible, HockeyStack)
• Eye for design and creative—able to collaborate on and assess ad creative and copy that converts
• Highly collaborative with excellent communication and project management skills
• Growth mindset—constantly looking to test, learn, and iterate

Preferred Skills:

• Experience with and passion for the customer experience software space
• Familiarity with intent-based and ABM strategies, ABM platforms and DSPs (i.e., 6Sense, StackAdapt, Demandbase)

ASSUMPTION: While a degree in marketing or business is preferred, relevant experience and a strong portfolio can substitute for formal education.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Performance Marketing Manager role in San Francisco, the estimated salary range is $166,300 - $184,400 per year. This range takes into account the company's size, location, and the candidate's experience level.

Benefits:

• Competitive salary
• Equity (post-series D funding)
• Private health insurance, including plan options at no cost to employees
• Paid parental leave
• Flexible time off policy
• Focus Fridays
• Flexibility to work from home 3 days/week
• Mental health support with Workplace Options
• Family planning support with Maven
• $100 per month Lifestyle Stipend
• Wellness Days
• Winter Break

Working Hours: Full-time, 40 hours per week, with flexibility to work from home 3 days/week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Customer Service and Collaboration Software

Company Size: 201-500 employees, large enough to have established processes and resources, yet small enough for individual impact and growth opportunities

Founded: 2013, with a history of steady growth and success in the market

Company Description:

• Front is a modern customer service platform that helps companies delight their customers, engage their teams, and build stronger businesses
• They've reimagined the help desk for real-time team collaboration across every customer communication channel, then powered it up with AI and automation
• Over 8,500 businesses rely on Front to deliver game-changing service that wins and retains customers for life

Company Specialties:

• SaaS
• Email collaboration
• Customer Service
• Management software
• Shared Inbox

Company Website: front.com

ASSUMPTION: Front's focus on customer experience and team collaboration makes it an attractive place for candidates who enjoy working in a dynamic, customer-focused environment.

📊 Role Analysis

Career Level: Senior, with opportunities for growth and leadership within the marketing team

Reporting Structure: This role reports directly to the Head of Growth Marketing and collaborates closely with cross-functional teams

Work Arrangement: Hybrid, with a focus on in-office collaboration on Tuesdays and Thursdays

Growth Opportunities:

• Potential to lead and mentor junior team members as the team grows
• Opportunities to expand responsibilities based on performance and company growth
• Chance to work on high-impact projects that drive business growth and customer acquisition

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space designed to facilitate teamwork and innovation

Office Location(s): 300 Montgomery St, San Francisco, California 94104, US

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene and ample networking opportunities
• The office is located in the heart of the Financial District, with easy access to public transportation and nearby amenities
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities

Work Schedule: Full-time, with flexibility to work from home 3 days/week

ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote flexibility, catering to different work preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Talent Acquisition team
• Subsequent interviews with the Head of Growth Marketing and other team members
• Final interview with the CEO or another executive team member
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Technical proficiency with ad platforms and marketing tools
• Analytical skills and data-driven decision-making
• Collaboration and communication skills
• Cultural fit and alignment with Front's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include specific examples of successful paid acquisition campaigns you've managed and the results you've achieved
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic mindset
• Research Front's products, customers, and market position to demonstrate your understanding of the business and industry

ATS Keywords: Paid Acquisition, B2B Marketing, Google Ads, LinkedIn Campaign Manager, Meta Business Suite, A/B Testing, Attribution Modeling, Funnel Analysis, Conversion Tracking, Marketing Automation, Project Management, Collaboration, Creative Assessment, Growth Mindset

ASSUMPTION: Front's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on strategic thinking and problem-solving.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Campaign Manager
• Meta Business Suite
• Marketing Automation and Attribution tools (i.e., Hubspot/Marketo, Salesforce, Bizible, HockeyStack)
• Data visualization and analytics tools (i.e., Tableau, Looker)
• Project management tools (i.e., Asana, Trello)

ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving needs and the role's specific requirements.

👔 Cultural Fit Considerations

Company Values:

• Customer-first: Prioritize customer needs and feedback in all decision-making processes
• One team, one dream: Collaborate and support each other to achieve shared goals
• Bias towards action: Take initiative, experiment, and iterate to drive continuous improvement

Work Style:

• Fast-paced and dynamic, with a focus on results and impact
• Collaborative and inclusive, with a strong emphasis on teamwork and communication
• Data-driven and analytical, with a focus on continuous learning and optimization

Self-Assessment Questions:

• Do you have a proven track record of driving pipeline and ROI through paid acquisition campaigns?
• Are you comfortable working in a fast-paced, collaborative environment with a strong focus on results?
• Do you have a growth mindset and a passion for continuous learning and improvement?

ASSUMPTION: Front's values and work style emphasize collaboration, customer focus, and continuous improvement, making it an attractive place for candidates who thrive in dynamic, team-oriented environments.

⚠️ Potential Challenges

• Managing a large budget and multiple campaigns simultaneously may require strong organizational skills and attention to detail
• Working in a fast-paced, dynamic environment may present challenges for candidates who prefer a more structured or predictable work environment
• Collaborating with cross-functional teams may require strong communication and project management skills
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment

ASSUMPTION: While Front offers a dynamic and collaborative work environment, it also presents unique challenges that candidates should be prepared to navigate.

📈 Similar Roles Comparison

• Compared to other Senior Performance Marketing Manager roles, this position offers a unique blend of strategic and tactical responsibilities, with a strong focus on driving business growth and customer acquisition
• Front's focus on customer experience and team collaboration sets it apart from other companies in the industry, offering candidates a unique opportunity to work on high-impact projects that drive business growth and customer satisfaction
• Career progression in this role may involve expanding responsibilities, leading teams, or transitioning into a leadership role within the marketing organization

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with ample opportunities for professional growth and development.

📝 Sample Projects

• Developing and executing a global paid acquisition strategy to drive pipeline and customer acquisition for a new product launch
• Optimizing campaign performance across multiple channels to improve ROI and reduce CAC
• Collaborating with cross-functional teams to create compelling ad creative and copy that drives conversions and engagement

ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Senior Performance Marketing Manager role at Front.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing organization?
• How does Front support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Front measure and optimize the performance of its paid acquisition campaigns?
• What are the most challenging aspects of working in a fast-paced, dynamic environment, and how does Front support its employees in navigating these challenges?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic mindset
• Research Front's products, customers, and market position to demonstrate your understanding of the business and industry
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.