📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: Emma – The Sleep Company
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing strategic and operational management of digital marketing performance
- Conducting data analysis on cross-channel performance and in-house attribution data
- Collaborating with various teams to drive growth strategies
- Analyzing key market success to establish and share global best practices
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Oversee the strategic and operational management of our digital marketing performance
✅ Generate insights by gaining a deep understanding of our marketing channels, products, and customers across key and growth markets, focusing on maximizing marketing efficiency
✅ Conduct data analysis on cross-channel performance and in-house attribution data, identifying fluctuations and developing optimization and testing plans
✅ Collaborate closely with Country Marketing, Product Marketing, Brand & Communication, and Data teams, leading cross-team projects and using your performance marketing expertise to drive growth strategies
✅ Analyze the success of key markets to establish and share global best practices
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Degree in economics, marketing, or data analytics
Experience: 3+ years of relevant work experience
Required Skills:
- Highly data-driven with strong analytical skills
- Structured thinker with excellent organizational skills
- Project management experience
- Deep understanding of paid media with extensive expertise in key ad platforms
- Experience in developing full-funnel marketing strategies
Preferred Skills:
- Fluency in additional languages
- Experience in the e-commerce or retail industry
ASSUMPTION: While not explicitly stated, having experience with specific marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager, etc.) would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on market research for similar roles in Lisbon)
Benefits:
- Discounts on our top-notch products
- Health insurance, including dentist
- 24 days holidays/year +1 day/year at Emma (max. 29 days)
- Pet-friendly environment, where you can bring your furry desk buddy
- Exciting events that aren't just team-building exercises but opportunities to create epic memories
- All the tools you need to grow and ownership from the beginning
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Lisbon. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Emma – The Sleep Company operates in the manufacturing industry, specializing in sleep technology and mattress design and innovation.
Company Size: Emma – The Sleep Company has 1,001-5,000 employees, providing a mid-sized company environment where applicants can expect structured processes and opportunities for growth.
Founded: 2015, in Frankfurt am Main, Germany
Company Description:
- Emma – The Sleep Company is the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe.
- Recommended by leading consumer associations in EMEA, APAC, and the Americas, Emma develops the best sleep comfort products that empower customers to awaken their best every day.
- The company fosters a strong culture of collaboration, teamwork, and knowledge sharing, with employees from over 60 nationalities working across multiple offices.
Company Specialties:
- Sleep Technology
- Mattress Design and Innovation
- Ergonomic Sleep Solutions
- Sustainable Sleep Solutions
- E-commerce Retail
- Global Sleep Wellness
- Sleep Research and Insights
Company Website: https://team.emma-sleep.com/
ASSUMPTION: Emma – The Sleep Company's focus on data-driven decision making and continuous learning suggests a dynamic work environment that values employee growth and development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in performance marketing.
Reporting Structure: The Senior Performance Marketing Manager will report directly to the Global Performance Marketing team and collaborate with various teams across the organization.
Work Arrangement: This role is on-site, requiring regular presence in the Lisbon office.
Growth Opportunities:
- Potential to lead and mentor junior team members as the company grows
- Opportunities to expand responsibilities and impact as the company enters new markets
- Chance to develop skills in cross-functional leadership and project management
ASSUMPTION: Given Emma – The Sleep Company's rapid growth and expansion, there may be opportunities for career progression within the marketing department or into other areas of the business.
🌍 Location & Work Environment
Office Type: Emma – The Sleep Company's Lisbon office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Wilhelm-Leuschner-Str. 78, Frankfurt am Main, Hessen 60329, DE; Manila, PH; Lisbon, PT; Mexico City, MX
Geographic Context:
- Lisbon, Portugal, is known for its vibrant culture, historic architecture, and Mediterranean climate.
- The city offers a high quality of life, with a relatively low cost of living compared to other major European cities.
- Lisbon is a hub for technology and innovation, with a thriving startup ecosystem.
Work Schedule: Full-time, 40 hours per week, with flexible working hours and opportunities for remote work as needed.
ASSUMPTION: While the role is on-site, Emma – The Sleep Company may offer flexible work arrangements, such as remote work or hybrid schedules, depending on the employee's needs and the team's requirements.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the hiring manager and/or team members
- Case study or assignment, depending on the role
- Final interview with senior leadership
Key Assessment Areas:
- Data analysis and problem-solving skills
- Strategic thinking and planning
- Cross-functional collaboration and communication
- Cultural fit and alignment with Emma – The Sleep Company's values
Application Tips:
- Highlight your relevant experience and achievements in performance marketing, with a focus on data-driven results.
- Tailor your resume and cover letter to emphasize your fit with Emma – The Sleep Company's mission and values.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership, and adaptability.
ATS Keywords: Performance marketing, data analysis, cross-functional collaboration, strategic planning, marketing mix, full-funnel strategies, Google Ads, Meta Ads, CRM, affiliate marketing
ASSUMPTION: Emma – The Sleep Company's hiring process may vary depending on the role and the candidate's experience. Applicants should be prepared for a thorough assessment of their skills and cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Hootsuite)
ASSUMPTION: While not explicitly stated, familiarity with these tools and platforms would be beneficial for this role. Applicants should highlight their experience with relevant tools in their application materials.
👔 Cultural Fit Considerations
Company Values:
- Think big
- Take ownership
- Empowered to drive meaningful impact
- Collaboration, teamwork, and knowledge sharing
Work Style:
- Data-driven and results-oriented
- Adaptable and resilient in the face of change
- Collaborative and team-focused
- Continuously learning and seeking new challenges
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and stakeholders?
- Do you have a proven track record of driving results through data-driven decision making?
ASSUMPTION: Emma – The Sleep Company values employees who are proactive, innovative, and committed to driving growth and success for the company.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, growing organization
- Adapting to changes in the market and competitive landscape
- Balancing strategic thinking with hands-on execution
- Working in a multinational, multicultural environment
ASSUMPTION: While Emma – The Sleep Company offers many opportunities for growth and development, applicants should be prepared to navigate the challenges that come with working in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data analysis and optimization
- Compared to other senior marketing roles, this position has a more narrow focus on performance marketing channels
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the business
ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired career path when evaluating this opportunity.
📝 Sample Projects
- Developing and implementing a cross-channel marketing strategy to maximize ROI
- Conducting a comprehensive analysis of marketing channel performance and attribution data
- Leading a cross-functional team to optimize marketing funnel performance and drive customer acquisition
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the Senior Performance Marketing Manager may be involved in, but the specific projects and priorities will vary depending on the company's needs and the market landscape.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Emma – The Sleep Company?
- What are the biggest challenges facing the performance marketing team in the next 6-12 months?
- How does Emma – The Sleep Company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Emma – The Sleep Company approach cross-functional collaboration and project management?
ASSUMPTION: Applicants should use the interview process to assess the fit of the role and company culture with their own career goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in performance marketing, with a focus on data-driven results.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership, and adaptability.
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
