📌 Core Information
🔹 Job Title: Senior Performance Marketing Specialist
🔹 Company: Teikametrics
🔹 Location: Boston / Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote (with approved states and countries)
🚀 Job Overview
Key aspects of this role include:
- Executing, managing, and optimizing paid campaigns across multiple channels
- Collaborating with cross-functional teams to run full-funnel campaigns
- Testing constantly and managing budget pacing to drive measurable pipeline and revenue growth
- Working in a data-driven, performance-oriented environment
ASSUMPTION: This role requires a balance of hands-on execution and strategic planning, with a strong focus on data-driven decision making and collaboration.
📋 Key Responsibilities
✅ Launch, manage, and optimize paid campaigns across various channels such as Google Ads, LinkedIn, Meta, YouTube, and programmatic channels
✅ Build and iterate audience targeting strategies including retargeting, lookalikes, and intent-based segments
✅ Collaborate with the Senior Growth Marketing Manager to align spend with pipeline goals and ROI expectations
✅ Ensure campaign assets (copy, creative, UTM parameters) are properly configured and deployed
✅ Track and report on performance across paid media channels, monitoring key metrics daily and making proactive adjustments to optimize performance
✅ Conduct A/B tests on ad copy, landing pages, CTAs, and audiences to improve outcomes
✅ Identify underperforming segments or campaigns and provide insights for iteration
✅ Support integrated campaign planning in partnership with content, design, and product marketing
✅ Own paid distribution strategy for key marketing initiatives, including reports, webinars, product launches, and lifecycle campaigns
✅ Assist in the development of landing pages with CRO best practices in mind
✅ Collaborate with the Marketing Ops team to ensure accurate lead tracking, attribution, and funnel measurement
✅ Stay up to date on paid media trends, algorithm changes, and emerging ad formats
✅ Identify new channels or tactics to test for incremental pipeline growth
✅ Analyze competitor ad strategies and share insights with the broader marketing team
ASSUMPTION: This role involves a mix of tactical execution and strategic planning, with a strong emphasis on data analysis and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience managing B2B paid media campaigns, ideally in SaaS, Martech, or eCommerce tech
Required Skills:
- Hands-on expertise with Google Ads, LinkedIn Ads, Meta Ads, and performance analytics tools
- Experience with ad copywriting and collaborating on creative/visuals for campaigns
- Proficient with marketing tech stack: Google Analytics, Excel, etc.
- Strong analytical skills and comfort managing media budgets, pacing, and ROI analysis
- Ability to work cross-functionally and communicate clearly with stakeholders
- Self-starter mindset with a desire to learn, iterate, and scale what works
Preferred Skills:
- Experience marketing to eCommerce sellers, brands, or digital retailers
ASSUMPTION: Candidates with experience in B2B paid media campaigns and a strong analytical mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and location)
Benefits:
- Competitive cash compensation
- Robust benefits package effective on day one
- Generous stock option packages and investment opportunities
- Remote-friendly work environment with hiring in 25 states and 3 countries
- Unlimited paid vacation policy and flexible work schedule
Working Hours: Full-time, with a flexible work schedule that allows employees to work when they're most productive and effective
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in the Boston area and remote work arrangements.
📌 Applicant Insights
🔍 Company Context
Industry: Teikametrics operates in the technology, information, and internet industry, focusing on eCommerce and marketplace optimization
Company Size: Teikametrics is a mid-sized company with 201-500 employees, providing a growth-stage environment with the stability of an established market leader
Founded: Teikametrics was founded in 2015, with a mission to be the world’s leading Marketplace Optimization Platform used by every seller and brand owner
Company Description:
- Teikametrics uses AI-powered technology to maximize profitability in a simple SaaS interface
- The company optimizes more than $8 billion in GMV across thousands of sellers around the world
- Teikametrics helps sellers and brand owners maximize their potential on the world’s most valuable marketplaces, including Amazon, Walmart, TikTok Shop, and others
Company Specialties:
- Amazon Marketplace Optimization
- Marketplace Optimization
- Ecommerce
- Managed Services
- Walmart Marketplace Optimization
- Advertising Optimization
- Inventory Optimization
- Market Intelligence
- Preferred Financing
- Artificial Intelligence
Company Website: https://www.teikametrics.com/?utm_campaign=Social%20Profile%20Links&utm_source=linkedin&utm_medium=social
ASSUMPTION: Teikametrics' focus on AI-powered technology and marketplace optimization sets it apart in the eCommerce industry.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of tactical execution and strategic planning
Reporting Structure: The Senior Performance Marketing Specialist reports directly to the Director of Growth Marketing
Work Arrangement: This role is remote-friendly, with hiring in approved states and countries, offering flexibility and work-life balance
Growth Opportunities:
- As Teikametrics continues to grow, there may be opportunities for the incumbent to take on more responsibility or move into a management role
- The company's focus on innovation and AI technology presents opportunities for professional development and skill-building
- Working closely with cross-functional teams provides exposure to various aspects of the business and potential career growth paths
ASSUMPTION: The growth opportunities in this role are tied to Teikametrics' continued success and expansion in the marketplace optimization space.
🌍 Location & Work Environment
Office Type: Teikametrics has a remote-first culture, with employees working from various locations
Office Location(s): Teikametrics has offices in Boston, MA, Bengaluru, IN, Seattle, WA, and Hong Kong, with remote employees working from approved states and countries
Geographic Context:
- Boston, MA: Known for its tech industry, vibrant culture, and historic sites
- Bengaluru, IN: A major tech hub with a thriving startup scene and diverse cultural experiences
- Seattle, WA: Home to a strong tech industry, with a focus on eCommerce and cloud computing
- Hong Kong: A global financial hub with a multicultural environment and rich history
Work Schedule: Teikametrics offers a flexible work schedule, allowing employees to work when they're most productive and effective
ASSUMPTION: The remote-friendly work environment at Teikametrics provides employees with the flexibility to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Director of Growth Marketing
Key Assessment Areas:
- Paid media expertise and experience
- Analytical skills and data-driven mindset
- Collaboration and communication skills
- Cultural fit and alignment with Teikametrics' values
Application Tips:
- Highlight relevant paid media experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Teikametrics' business and the role's requirements
- Prepare examples of A/B tests, campaign optimizations, or other relevant projects to discuss during the interview
ATS Keywords: Paid Media, B2B, Google Ads, LinkedIn Ads, Meta Ads, Analytics, A/B Testing, Campaign Optimization, Marketing Strategy
ASSUMPTION: The interview process at Teikametrics is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- Meta Ads
- Google Analytics
- Excel
- Other marketing tech stack tools (specific tools may vary)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Customer-centric approach
- Integrity and accountability
Work Style:
- Remote-friendly and flexible work arrangements
- Data-driven and results-oriented
- Collaborative and team-focused
- Continuously learning and adapting
Self-Assessment Questions:
- Do you have a strong data-driven mindset and a proven track record of using data to inform marketing decisions?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you thrive in a fast-paced, dynamic environment and enjoy learning new tools and technologies?
ASSUMPTION: Teikametrics values candidates who are data-driven, collaborative, and adaptable, with a strong customer-centric mindset.
⚠️ Potential Challenges
- Managing multiple paid media channels and campaigns simultaneously
- Keeping up with industry trends and algorithm changes in paid media
- Collaborating effectively with cross-functional teams in a remote work environment
- Balancing tactical execution with strategic planning and optimization
ASSUMPTION: The potential challenges in this role require strong organizational skills, adaptability, and a proactive approach to staying informed about industry trends.
📈 Similar Roles Comparison
- Compared to other Senior Performance Marketing Specialist roles, this position places a stronger emphasis on data-driven decision making and collaboration with cross-functional teams
- Teikametrics' focus on AI-powered technology and marketplace optimization sets it apart from other eCommerce and marketing agencies
- Career growth opportunities may vary depending on the company's size, industry, and specific role requirements
ASSUMPTION: This role offers a unique blend of data-driven marketing, AI technology, and cross-functional collaboration, making it distinct from similar roles in the industry.
📝 Sample Projects
- Developing and executing a full-funnel campaign strategy for a new product launch, including A/B testing and optimization
- Analyzing competitor ad strategies and identifying opportunities for differentiation and improved performance
- Collaborating with the content team to create and optimize landing pages for key marketing initiatives
ASSUMPTION: These sample projects are designed to showcase the incumbent's ability to execute, optimize, and collaborate in a data-driven marketing environment.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for this role and how it balances tactical execution with strategic planning?
- How does Teikametrics support the professional development and growth of its marketing team members?
- Can you provide examples of how Teikametrics' AI-powered technology is used to optimize paid media campaigns and drive results?
- How does Teikametrics approach collaboration and communication in a remote work environment?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, company culture, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant paid media experience and achievements
- Write a cover letter that demonstrates your understanding of Teikametrics' business and the role's requirements
- Prepare examples of A/B tests, campaign optimizations, or other relevant projects to discuss during the interview
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and inquiring about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
