Senior Performance Marketing Specialist [REMOTE - US]

📌 Core Information

🔹 Job Title: Senior Performance Marketing Specialist [REMOTE - US]

🔹 Company: Theo Agency

🔹 Location: Portland (Remote)

🔹 Job Type: Full Time

🔹 Category: Advertising Services

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 4+ years

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Managing paid media campaigns with a focus on Paid Search and Paid Social
• Planning, building, monitoring, and optimizing campaigns
• Proactively reporting on campaign performance and providing strategic recommendations
• Collaborating with internal teams and clients to optimize campaigns and report on performance metrics

ASSUMPTION: This role requires a strong understanding of paid media, particularly paid search and paid social, as well as excellent project management and communication skills.

📋 Key Responsibilities

✅ Plan, forecast, build, and optimize media budget allocations and performance

✅ Manage, monitor, and communicate pacing and performance for assigned clients

✅ Independently manage and prioritize day-to-day tasks and client deliverables

✅ Use reporting, analytics, and trend tools to keep a pulse on performance and optimization opportunities

✅ Communicate with clients about paid media management, performance, optimizations, and opportunities

✅ Manage strategy and testing for new and existing media channels

✅ Provide strategic, full-funnel recommendations and testing plans based on clients’ business objectives

✅ Create and manage implementation of required console tracking tags via GTM or other client-selected platform

✅ Collaborate with Theo’s internal teams and clients and partner agencies

✅ Stay up to date on platforms’ capabilities, best practices, and BETAs

✅ Manage media vendor representative communications, partnership, and expectations

✅ Assist in training and development of junior team members

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with both internal teams and clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of agency/in-house performance marketing or similar experience

Required Skills:

• 3+ years of full-time experience working in paid search and paid social ad consoles
• 3+ years of experience in budget management, reporting, and analytics
• 3+ years experience in campaign planning and activation
• 2+ years experience with tagging platforms and tag implementation
• Outstanding organizational and time management skills
• Excellent verbal and written communication skills
• Ability to successfully work both individually and in a team environment

Preferred Skills:

• Experience researching, auditing, and recommending CRO and/or SEO opportunities
• Experience activating email acquisition and nurture strategies

ASSUMPTION: Candidates with experience in additional digital marketing channels and a strong understanding of full-funnel marketing strategies will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $85,000 / year

Benefits:

• Healthcare, Dental & Vision Insurance, Theo covers 75%
• Matching 401K - 100% up to 4%
• Unlimited PTO
• Maternity/Paternity benefits
• Remote work support
• Complementary supplemental insurance
• Unlimited volunteer time
• Charity matching

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a Senior Performance Marketing Specialist role in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 11-50 employees

Founded: 2019

Company Description:

• Theo Agency is a fast-growing performance media agency headquartered in Portland, Oregon
• They help local and national brands across a wide range of industries advance their marketing practices through methodical, creative, and technology-driven marketing activations
• Theo Agency works closely with clients and partner agencies to provide strategic performance initiatives and identify opportunities impacting media activations

Company Specialties:

• Digital Media
• Media Planning
• SEO
• UX
• Development
• Traditional Media
• Testing Design
• Analytics
• Media Buying

Company Website: https://theo.agency

ASSUMPTION: Theo Agency's focus on performance-driven marketing and close collaboration with clients make it an attractive option for candidates seeking a dynamic and results-oriented work environment.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Director of Activation

Work Arrangement: Remote (US)

Growth Opportunities:

• Potential to take on additional responsibilities and mentor junior team members
• Opportunities to work on diverse client accounts and expand skills in different digital marketing channels
• Possibility to grow into a management or leadership role within the Activation department

ASSUMPTION: This role offers significant opportunities for professional growth and development within a fast-growing agency environment.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the Portland office)

Office Location(s): 2250 NW 22nd Ave, Suite 602, Portland, Oregon 97210, US

Geographic Context:

• Portland, Oregon is known for its vibrant culture, outdoor activities, and strong sense of community
• The city offers a high quality of life, with a variety of neighborhoods and housing options
• Portland has a thriving tech and startup scene, with many opportunities for networking and professional growth

Work Schedule: Full-time, typically 40 hours per week, with flexible hours and unlimited PTO

ASSUMPTION: The remote work arrangement and flexible work schedule make this role an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-depth interview with the Director of Activation
• Case study or project presentation
• Final interview with the CEO

Key Assessment Areas:

• Understanding of paid media channels and strategies
• Analytical and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with Theo Agency's values

Application Tips:

• Highlight relevant experience and achievements in paid search and paid social marketing
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare a case study or project presentation that demonstrates your ability to manage and optimize paid media campaigns

ATS Keywords: Paid Media, Paid Search, Paid Social, Campaign Management, Budget Management, Reporting, Analytics, Project Management, Communication, Tag Implementation, Collaboration, Performance Optimization, Strategic Recommendations, Trend Analysis, Client Communication, Training

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and highlight their experience with paid media channels and strategies.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• Google Tag Manager
• Tealium
• Other relevant digital marketing and analytics tools

ASSUMPTION: Candidates should have experience with industry-standard paid media and analytics tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Collaborative
• Innovative
• Data-informed
• Client-focused

Work Style:

• Results-oriented
• Adaptable and flexible
• Strong communicator and team player
• Proactive and detail-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong understanding of paid media channels and strategies?
• Are you able to communicate complex ideas and data-driven insights to both technical and non-technical stakeholders?

ASSUMPTION: Candidates who are highly motivated, results-driven, and able to work effectively in a remote and collaborative environment will be well-suited to Theo Agency's company culture.

⚠️ Potential Challenges

• Managing multiple client accounts and prioritizing workloads effectively
• Keeping up with the fast-paced and ever-changing digital marketing landscape
• Communicating complex data and insights to clients with varying levels of digital marketing experience
• Balancing the need for strategic, long-term planning with the demands of day-to-day campaign management

ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively under pressure, and adapt to change in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike some agency roles, this position offers a high degree of autonomy and responsibility for managing client accounts and optimizing campaign performance
• Theo Agency's focus on performance-driven marketing and close collaboration with clients sets it apart from other advertising agencies
• This role offers significant opportunities for professional growth and development within a fast-growing agency environment

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a comprehensive paid media strategy for a new client launch
• Optimizing a client's paid search campaign to improve ROI and reduce CPA
• Conducting a thorough audit of a client's paid social campaigns and recommending strategic improvements

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does Theo Agency support the professional development and growth of its employees?
• Can you provide an example of a successful paid media campaign that Theo Agency has executed for a client?
• How does Theo Agency approach collaboration and communication with clients and partner agencies?
• What are the most challenging aspects of this role, and how does Theo Agency support its employees in overcoming these challenges?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their interest in the role and their understanding of the company and its values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a case study or project presentation that demonstrates your ability to manage and optimize paid media campaigns
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.