📌 Core Information
🔹 Job Title: Senior PMM, Solutions Marketing
🔹 Company: WalkMe
🔹 Location: London, Tel Aviv
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (London, Tel Aviv)
🚀 Job Overview
Key aspects of this role include:
- Defining and evolving solution-level messaging and positioning
- Partnering with marketing teams to activate narratives through integrated campaigns
- Creating sales enablement content and sales plays
- Developing compelling assets such as solution overviews and customer-facing collateral
ASSUMPTION: This role requires a strong background in product or solutions marketing, with a focus on B2B enterprise tech. Familiarity with Sales, HR, or IT buyer audiences is crucial for success in this position.
📋 Key Responsibilities
✅ Define and evolve solution-level messaging and positioning that aligns WalkMe’s capabilities with specific buyer needs and use cases
✅ Partner with demand generation and field marketing teams to activate narratives through integrated campaigns, industry events, and programs that drive demand and pipeline
✅ Create sales enablement content and sales plays that equip field teams to position WalkMe effectively in the context of business challenges
✅ Develop compelling assets such as solution overviews, pitch decks, one-pagers, solution-focused videos, and customer-facing collateral that support GTM execution
✅ Continuously gather input from field teams, sales leaders, customers, and partners to iterate on messaging and enablement tools
✅ Collaborate cross-functionally with product marketing, product management, customer marketing to ensure consistency and alignment
ASSUMPTION: This role requires strong communication skills, a growth mindset, and the ability to work effectively in a fast-paced, evolving environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7 years of product or solutions marketing experience in B2B enterprise tech
Required Skills:
- Familiarity with Sales, HR, or IT buyer audiences and experience marketing to global enterprise customers
- Excellent communication and storytelling skills
- Proven collaborator with a strong ability to work cross-functionally and influence without authority
- Self-starter with strong project management skills and a bias to action
- Comfortable working at both strategic and executional levels in a fast-paced, evolving environment
Preferred Skills:
- Experience with Salesforce or other CRM platforms
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and analytics platforms is likely beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior PMM role in London and Tel Aviv)
Benefits:
- Comprehensive Health Care Coverage
- 401(k) Program with Company Matching (up to $5,000)
- Vacation Policy
- Professional Development
- Flexible Work Arrangements
Working Hours: Full-time, with flexible hours and hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in London and Tel Aviv. Actual compensation may vary based on factors such as training, transferable skills, work experience, business needs, and market demands.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2011
Company Description:
- WalkMe is a leading Digital Adoption Platform (DAP) that simplifies user experiences by combining insights, engagement, guidance, and automation capabilities.
- The company works as an invisible layer of visual cues and personalized content placed on top of websites or enterprise software.
- WalkMe's DAP is used by thousands of enterprises worldwide, spanning all industries and platforms for onboarding, training new and existing users on new processes, and improving overall productivity.
Company Specialties:
- SaaS Solutions
- User Experience
- Customer Support
- Online Training
- Customer Experience
- Digital Adoption
- Digital Transformation
- CRM Support
- HCM Support
- Online Navigation
- Analytics
- Employee Productivity
- Employee Onboarding
- Online Customer Care
- Software Implementation
- Conversion Rate Optimization
- Employee Training
- Automation
- RPA
- CRM
- Salesforce Guidance
Company Website: https://www.walkme.com
ASSUMPTION: WalkMe is a well-established company in the digital adoption space, with a strong focus on enterprise customers. Their platform is designed to improve user experiences and drive productivity across various industries.
📊 Role Analysis
Career Level: Senior-level role with opportunities for growth and impact
Reporting Structure: This role likely reports directly to the Head of Product Marketing or a similar position
Work Arrangement: Hybrid work arrangement with a mix of remote and on-site work in London or Tel Aviv
Growth Opportunities:
- Potential to grow into a leadership role within the product marketing team
- Opportunities to work on high-impact projects and drive strategic initiatives
- Chance to collaborate with cross-functional teams and expand skillset
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on WalkMe's go-to-market strategy.
🌍 Location & Work Environment
Office Type: Hybrid (London, Tel Aviv)
Office Location(s): 71 Stevenson St, San Francisco, CA; 360 Park Ave S, New York, NY; 421 Fayetteville St, Raleigh, NC
Geographic Context:
- London: A major global city with a thriving tech industry and a multicultural environment
- Tel Aviv: Known for its vibrant startup scene, beach lifestyle, and Mediterranean climate
Work Schedule: Full-time, with flexible hours and a mix of remote and on-site work
ASSUMPTION: The hybrid work arrangement allows for a good balance between remote work and in-person collaboration, fostering a flexible and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the product marketing team
- Final interview with the Head of Product Marketing or another senior leader
Key Assessment Areas:
- Communication and storytelling skills
- Understanding of B2B enterprise tech and buyer audiences
- Problem-solving and strategic thinking
- Collaboration and cross-functional teamwork
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your messaging and positioning work to showcase during the interview
- Research WalkMe's platform and industry to demonstrate your understanding of the company and market
ATS Keywords: Product Marketing, Solutions Marketing, B2B Enterprise Tech, Sales Enablement, Messaging, Value Propositions, Project Management, Collaboration, Communication, Storytelling, Demand Generation, Cross-Functional Collaboration, Customer Engagement, Market Positioning, Buyer Journey, Integrated Campaigns
ASSUMPTION: WalkMe's interview process is designed to assess your communication skills, strategic thinking, and cultural fit, with a focus on your ability to drive messaging and positioning efforts for the company's solutions.
🛠️ Tools & Technologies
- Marketo or other marketing automation platforms
- Salesforce or other CRM platforms
- Google Suite ( Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and CRM platforms is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Inclusive
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-informed decision making
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working cross-functionally and collaborating with various teams?
- Do you have a strong data-driven approach to decision making?
- Are you committed to continuous learning and improvement?
ASSUMPTION: WalkMe values a customer-centric, innovative, and collaborative work environment. Candidates who are comfortable working in a fast-paced, dynamic setting and are committed to continuous learning and improvement are likely to be a good fit for the company.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the fast-paced evolution of the digital adoption market
- Adapting to a hybrid work environment and maintaining productivity
- Navigating a large organization with a diverse range of teams and cultures
ASSUMPTION: While WalkMe offers a dynamic and innovative work environment, candidates should be prepared to manage multiple priorities, adapt to change, and navigate a large organization with diverse teams and cultures.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles, this position places a greater emphasis on solutions marketing and go-to-market strategy
- WalkMe's focus on digital adoption sets it apart from other enterprise tech companies, with a unique value proposition and market opportunity
- This role offers significant growth potential and the opportunity to make a meaningful impact on WalkMe's go-to-market strategy
ASSUMPTION: While this role shares similarities with other senior product marketing positions, WalkMe's focus on digital adoption and growth potential sets it apart and presents unique opportunities for the right candidate.
📝 Sample Projects
- Developing a comprehensive messaging framework for WalkMe's solutions, tailored to specific buyer audiences and use cases
- Creating a sales enablement toolkit that equips field teams to position WalkMe effectively in the context of business challenges
- Launching an integrated demand generation campaign that drives pipeline and accelerates deal cycles for WalkMe's solutions
ASSUMPTION: These sample projects illustrate the strategic and executional aspects of the Senior PMM, Solutions Marketing role at WalkMe, with a focus on driving messaging, positioning, and go-to-market efforts for the company's solutions.
❓ Key Questions to Ask During Interview
- Can you describe the current state of WalkMe's messaging and positioning, and how this role will contribute to its evolution?
- How does WalkMe's approach to digital adoption differ from other enterprise tech companies, and what unique opportunities does this present for the right candidate?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does WalkMe support the professional development and growth of its employees, particularly in the marketing organization?
- What is the dynamic like working with cross-functional teams at WalkMe, and how does the company foster collaboration and communication across different departments?
ASSUMPTION: These interview questions are designed to provide insight into the strategic priorities, unique aspects, and cultural considerations of the Senior PMM, Solutions Marketing role at WalkMe, helping candidates make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your messaging and positioning work to showcase during the interview
- Research WalkMe's platform and industry to demonstrate your understanding of the company and market
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
