Senior PPC & App Exec

📌 Core Information

🔹 Job Title: Senior PPC & App Executive

🔹 Company: Moonpig

🔹 Location: London

🔹 Job Type: Permanent

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading PPC Search, Shopping, and App channels for Greetz
• Driving measurable business growth through strategic campaign management
• Collaborating with internal stakeholders and external partners
• Optimizing campaigns and implementing best practices
• Delivering accurate performance forecasts and reports

ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and strong collaboration skills. The ideal candidate will have a proven track record in PPC and be comfortable working in a fast-paced, evolving environment.

📋 Key Responsibilities

✅ Campaign Management: Pace spend accurately to deliver KPIs against budgets, ensure campaigns are aligned with best practice and business goals.

✅ Forecasting & Planning: Produce accurate forecasts across a range of scenarios on a routine and ad hoc basis.

✅ Strategy & Optimization: Stay on top of industry trends, applying new insights to campaign strategies. Produce and deliver testing roadmap to ensure channel growth.

✅ Collaboration: Work with key partners (e.g. Google, Microsoft, Fedonomics, CSS) and liaise closely with the Netherlands market stakeholders and PM Manager to ensure alignment of strategies and business goals.

✅ Account Excellence: Maintain rigorous account hygiene, implement best practices, and identify structural improvements for greater efficiency and scalability.

✅ Creative Oversight: Work with internal creative teams to ensure our assets are relevant to current marketing communications and aligned with channel best practice (Dutch copywriting can be provided).

✅ Reporting & Insights: Deliver clear weekly performance updates and contribute to monthly and quarterly performance reviews and presentations.

ASSUMPTION: The role requires a high level of attention to detail, strong analytical skills, and the ability to communicate complex data insights effectively to both technical and non-technical stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 3 years of hands-on experience managing PPC and Shopping campaigns (App marketing experience a strong advantage)

Required Skills:

• Fluent in English (spoken and written). Dutch is a plus.
• Technical proficiency on Google Ads, Microsoft Ads, SA360 and Google Merchant Center. Feed Management experience (Feedonomics, Productsup etc.) is a plus.
• Proven track record delivering campaign performance against ROI and CPO goals.
• Ability to quickly and accurately produce performance forecasts and budget plans.
• Advanced Excel skills and strong analytical mindset.
• Highly self-motivated with the ability to work autonomously as well as in a team.
• Proactive communicator and agile thinker, able to adapt in a fast-paced, evolving environment.
• Detail-oriented and data-driven, with a relentless focus on continuous improvement.

Preferred Skills:

• Experience with Google Analytics
• Knowledge of Dutch language and culture
• Experience working in a retail or eCommerce environment

ASSUMPTION: While the role requires specific technical skills, it is also crucial for the candidate to possess strong interpersonal skills, adaptability, and a growth mindset to thrive in this dynamic and collaborative environment.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum (based on experience and market rates for similar roles in London)

Benefits:

• Competitive benefits package
• Flexible working hours and hybrid work arrangement
• Opportunities for professional development and career growth
• Employee discount on Moonpig products

Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid working

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in London. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Moonpig Group operates in the technology, information, and internet industry, focusing on retail, eCommerce, and greeting cards, flowers, and chocolates.

Company Size: Moonpig Group has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Moonpig Group was founded in 2000, with Moonpig and Greetz being its primary brands.

Company Description:

• Moonpig Group's mission is to help people connect and create moments that matter.
• The company is a technology platform at heart, offering a leading eCommerce destination for greetings cards, gifts, and flowers.
• Moonpig Group is committed to creating an inclusive and caring culture with brilliant people who feel a real sense of belonging.

Company Specialties:

• Retail
• eCommerce
• Internet
• Printing
• Greeting cards
• Flowers
• and Chocolates

Company Website: Moonpig UK

ASSUMPTION: Moonpig Group's focus on technology, eCommerce, and customer experience makes it an attractive employer for candidates interested in a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is at the senior level, with opportunities for growth and progression within the marketing team and the broader organization.

Reporting Structure: The Senior PPC & App Executive will report directly to the Marketing Manager and collaborate closely with various internal stakeholders and external partners.

Work Arrangement: This role offers a hybrid work arrangement, with a combination of remote and on-site work.

Growth Opportunities:

• Progression to a leadership role within the marketing team
• Expansion of responsibilities to include additional channels or markets
• Professional development opportunities, such as training and mentorship programs

ASSUMPTION: The role provides ample opportunities for career growth and development, both within the marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Moonpig Group's London office is a collaborative and modern workspace, designed to facilitate productivity and creativity.

Office Location(s): 10 Back Hill, Herbal House, London, England EC1R 5EN, GB

Geographic Context:

• London is a vibrant and multicultural city, offering a wide range of cultural, social, and recreational opportunities.
• The office is located in the Clerkenwell district, close to various amenities, public transportation, and attractions.
• The area is well-connected by public transportation, with several tube stations nearby.

Work Schedule: The role follows a standard full-time work schedule, with flexibility for hybrid working arrangements.

ASSUMPTION: The office environment and location provide a stimulating and engaging work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the marketing team

Key Assessment Areas:

• Technical proficiency in PPC and related tools
• Analytical and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with Moonpig Group's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of PPC strategies and best practices in your application materials
• Prepare for the technical assessment or case study by brushing up on your PPC skills and reviewing recent industry trends

ATS Keywords: PPC, Google Ads, Microsoft Ads, SA360, Google Merchant Center, Feed Management, Campaign Optimization, Forecasting, Analytical Skills, Collaboration, Reporting, Account Management, Budget Management, Data-Driven, Communication

ASSUMPTION: The application process is designed to assess the candidate's technical skills, analytical thinking, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads
• SA360
• Google Merchant Center
• Feed Management tools (e.g., Feedonomics, Productsup)
• Google Analytics
• Microsoft Excel

ASSUMPTION: The role requires proficiency in various PPC and marketing tools, with a focus on Google Ads and Microsoft Ads.

👔 Cultural Fit Considerations

Company Values:

• Do what’s right
• Trust & give permission
• Delivery matters

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Data-driven and results-focused

Self-Assessment Questions:

• Do you possess strong analytical skills and a data-driven mindset?
• Are you comfortable working in a fast-paced, evolving environment?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Moonpig Group values a strong cultural fit, with an emphasis on collaboration, agility, and a data-driven approach to work.

⚠️ Potential Challenges

• Managing multiple channel budgets and pacing spend accurately
• Keeping up with industry trends and implementing best practices
• Collaborating effectively with internal stakeholders and external partners
• Balancing strategic thinking with hands-on campaign management

ASSUMPTION: The role presents various challenges that require strong organizational skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other PPC roles, this position offers a broader scope of responsibilities, including campaign management, strategy, and optimization, as well as collaboration with internal and external stakeholders.
• Industry-specific context: Moonpig Group operates in the competitive retail and eCommerce space, requiring a strong focus on performance, innovation, and customer experience.
• Career path comparison: This role provides an opportunity for career growth and progression within the marketing team and the broader organization.

ASSUMPTION: The role offers a unique blend of responsibilities, requiring a versatile and adaptable candidate with a strong skill set in PPC and marketing.

📝 Sample Projects

• Developing and implementing a testing roadmap to improve channel growth and performance
• Collaborating with internal creative teams to optimize ad copy and creative assets for PPC campaigns
• Analyzing campaign performance data to identify trends, insights, and opportunities for optimization

ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and data-driven analysis to drive channel performance and growth.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy and organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Moonpig Group support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Moonpig Group foster a culture of collaboration and innovation?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical assessment or case study by brushing up on your PPC skills and reviewing recent industry trends
• Research Moonpig Group and the role to demonstrate your understanding and enthusiasm for the opportunity
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.