📌 Core Information
🔹 Job Title: Senior PPC Manager
🔹 Company: Newcastle University
🔹 Location: Newcastle upon Tyne, United Kingdom
🔹 Job Type: Temporary, Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-05-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, managing, and executing paid search campaigns
- Collaborating with cross-functional teams to enhance multi-channel strategies
- Optimizing campaign performance using data analysis and machine learning tools
- Managing campaign budgets and external agency delivery
ASSUMPTION: This role requires a high level of expertise in PPC campaign management and a strong understanding of multi-channel marketing strategies.
📋 Key Responsibilities
✅ Lead the planning, development, and execution of paid search campaigns
✅ Monitor, report on, and optimize campaign performance using Google Analytics 4 and other tools
✅ Collaborate with campaign managers, content teams, and other stakeholders to integrate paid search into multi-channel strategies
✅ Brief internal teams on creative and copy requirements for campaigns
✅ Work with market intelligence managers to capitalize on current trends and optimize campaigns
✅ Identify and progress opportunities for new paid search tactics and technologies
✅ Manage and report on campaign budgets
✅ Manage external agency delivery of outsourced projects
ASSUMPTION: This role requires strong analytical and organizational skills, as well as the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Not specified
Experience: 5-10 years of experience in PPC campaign management
Required Skills:
- Proven track record in planning, executing, and optimizing complex paid search campaigns
- Knowledge of other paid marketing channels and their use in a multi-channel, full-funnel campaign
- Sound knowledge of analytic tools such as Google Analytics 4
- Sound IT skills and experience using Microsoft Office 365 packages
- Highly organized with strong analytical and MS Excel skills
- Report writing skills
Preferred Skills:
- Experience managing paid search campaigns for higher education marketing
ASSUMPTION: Candidates should have a strong background in PPC campaign management and a solid understanding of multi-channel marketing strategies.
💰 Compensation & Benefits
Salary Range: £35,116 - £37,174 per annum with progression to £45,413
Benefits:
- Generous holiday package
- Pension schemes
- Health and wellbeing initiatives
Working Hours: Full-time (35 hours per week)
ASSUMPTION: The salary range provided is based on the UK's National Health Service (NHS) Agenda for Change pay scales for Band 7, which is a common benchmark for senior roles in the UK public sector.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 51-200 employees
Founded: Not specified
Company Description:
- Newcastle University is a global university committed to delivering world-class academic, research, and student experience
- It offers a wide range of courses and has a strong reputation for research excellence
- The university is committed to being a fully inclusive employer and offers a range of benefits and initiatives to support its employees
Company Specialties:
- Research and teaching in various academic disciplines
- Providing a supportive and inclusive environment for students and staff
- Contributing to the economic, social, and cultural development of the North East region
Company Website: Newcastle University
ASSUMPTION: Newcastle University is a large, research-intensive university with a strong focus on providing a high-quality student experience and conducting world-class research.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Digital Media within the Marketing and Communications Unit
Work Arrangement: On-site, full-time with flexible working options available
Growth Opportunities:
- Potential progression to a permanent role or other senior marketing positions within the university
- Opportunities to work on a variety of campaigns and collaborate with different teams
- Access to professional development and training opportunities
ASSUMPTION: This role offers opportunities for career growth and professional development within a large, dynamic organization.
🌍 Location & Work Environment
Office Type: On-site, with flexible working options available
Office Location(s): Newcastle upon Tyne, United Kingdom
Geographic Context:
- Newcastle upon Tyne is a vibrant city in the North East of England, with a rich history and cultural scene
- The city is home to several major employers and has a thriving economy
- The university is located in the heart of the city, with easy access to public transportation and amenities
Work Schedule: Full-time (35 hours per week), with flexible working options available
ASSUMPTION: Newcastle upon Tyne offers a high quality of life, with a variety of cultural, recreational, and educational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and other team members
- Final round interview with the Head of Digital Media
Key Assessment Areas:
- PPC campaign management experience and skills
- Knowledge of other paid marketing channels and multi-channel campaign strategies
- Analytical and reporting skills
- Ability to work effectively with cross-functional teams
- Cultural fit and alignment with the university's values
Application Tips:
- Highlight relevant PPC campaign management experience and achievements in your resume
- Tailor your cover letter to the specific requirements and preferences of the role
- Demonstrate your understanding of the university's mission, values, and culture in your application materials
ATS Keywords: PPC, paid search, campaign management, Google Ads, Google Analytics, multi-channel marketing, budget management, teamwork, collaboration, higher education marketing
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics 4
- Microsoft Office 365
- Other paid marketing channels (e.g., Google Display Network, Google Shopping, Bing Ads, etc.)
- Project management and collaboration tools (e.g., Asana, Trello, etc.)
ASSUMPTION: Candidates should have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Integrity
- Creativity
- Inclusivity
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How have you demonstrated excellence in PPC campaign management in previous roles?
- Can you provide an example of a time when you worked collaboratively with cross-functional teams to achieve a common goal?
- How do you approach data analysis and reporting to inform decision-making and optimize campaign performance?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with the university's values and work style, as well as a willingness to contribute to a dynamic and collaborative team environment.
⚠️ Potential Challenges
- Managing a high volume of campaigns and tight deadlines
- Working with a diverse range of stakeholders with varying levels of PPC knowledge and expertise
- Keeping up with the latest trends and best practices in PPC campaign management
- Balancing the need for short-term campaign optimization with long-term strategic planning
ASSUMPTION: Candidates should be able to demonstrate strong time management, organizational, and communication skills to overcome these potential challenges.
📈 Similar Roles Comparison
- This role is similar to other senior PPC manager positions, but with a focus on higher education marketing
- Compared to agency roles, this position offers more stability and the opportunity to work on a variety of campaigns for a single client
- Compared to in-house roles at larger organizations, this position offers more autonomy and the opportunity to work closely with senior leadership
ASSUMPTION: Candidates should consider their preferences for agency vs. in-house roles, as well as the unique aspects of higher education marketing, when comparing this role to similar positions.
📝 Sample Projects
- Developing and executing a multi-channel campaign to promote a new undergraduate program
- Optimizing a high-value, cross-market full-funnel campaign for postgraduate recruitment
- Collaborating with content teams to create engaging ad copy and landing pages for a targeted awareness campaign
ASSUMPTION: Candidates should be able to provide specific examples of their PPC campaign management experience and the results they have achieved in similar projects.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the paid search team currently, and how can this role help address them?
- How does this role fit into the broader marketing and communications strategy for the university?
- What opportunities are there for professional development and growth within the team and the wider university?
- How does the university support work-life balance for its employees?
- What is the team's approach to collaboration and communication, both within the team and with external stakeholders?
ASSUMPTION: Candidates should use the interview process to gather information about the role, the team, and the university, as well as to demonstrate their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Newcastle University job portal
- Tailor your resume to highlight your relevant PPC campaign management experience and skills
- Write a cover letter that addresses the specific requirements and preferences of the role, as outlined in the job description
- Prepare examples of your PPC campaign management experience and the results you have achieved
- Follow up with the hiring manager, Matthew Horne, one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
