📌 Core Information
🔹 Job Title: Senior PPC Manager (Ohayu at Genesis)
🔹 Company: Genesis
🔹 Location: Poland (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote OK (Kyiv, Ukraine or Warsaw, Poland)
🚀 Job Overview
Key aspects of this role include:
- Managing Google Ads Search campaigns and scaling budgets effectively
- Analyzing campaign performance and optimizing key metrics
- Conducting A/B tests to find the most effective strategies
- Automating advertising campaigns using scripts and rules
- Utilizing all available tools to drive performance and meet KPIs
ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant impact on the company's marketing success.
📋 Key Responsibilities
✅ Manage Google Search campaigns and analyze campaign performance to optimize key metrics
✅ Conduct A/B tests to find the most effective strategies
✅ Automate advertising campaigns using scripts and rules
✅ Utilize all available tools to drive performance and meet KPIs
ASSUMPTION: The role may evolve to include managing other media sources and expanding into international markets as the company grows.
🎯 Required Qualifications
Experience: 3+ years of hands-on experience with Google Ads Search campaigns
Required Skills:
- Experience working with analytical systems (Google Analytics, Looker Studio/Tableau or similar)
- Experience with GTM and setting up conversion tracking
- Strong analytical skills and the ability to make data-driven decisions
- At least upper intermediate English level (all work communication in English)
Preferred Skills:
- Experience with pMAX and DemandGen campaigns
- Practical experience with any other media source (e.g., Meta Ads, Bing Ads, Twitter, ASA, TikTok)
- Experience with mobile apps
- Experience with international markets
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Business, or a related field is typically expected for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated based on market research for similar roles in Poland)
Benefits:
- Flexible work arrangements (remote or office-based)
- Opportunity to work in a groundbreaking venture in the eSIM technology field
- Direct impact on the company's success and the freedom to innovate
- Opportunity to build the creative marketing direction from scratch and grow into a lead role
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market research for similar roles in Poland. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Mobile and web application development, focusing on eSIM technology and travel-related services
Company Size: 51-200 employees (According to LinkedIn)
Founded: 2020
Company Description:
- Genesis is a mobile and web application that enables easy and fast purchases of mobile data packages in any country using eSIM technology
- The product allows seamless use of internet services while traveling at rates much lower than roaming and without having to search for local operators or purchase physical SIM cards
- The company aims to evolve its services into a comprehensive Travel App that caters to all travel-related needs, making every journey smoother
Company Specialties:
- eSIM technology
- Mobile and web application development
- Travel-related services
Company Website: holywater.tech
ASSUMPTION: Genesis is a startup focused on innovative technology, offering applicants the opportunity to work in a dynamic environment with a significant impact on the company's growth.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the marketing department or a relevant manager
Work Arrangement: Remote OK (Kyiv, Ukraine or Warsaw, Poland) with the possibility of working from the company's offices
Growth Opportunities:
- As the company grows, there may be opportunities to expand the role's responsibilities and take on leadership positions
- The role may evolve to include managing other media sources and international markets
ASSUMPTION: This role offers growth opportunities as the company expands its services and enters new markets.
🌍 Location & Work Environment
Office Type: Genesis has offices in Kyiv, Ukraine, and Warsaw, Poland, but this role can be fully remote
Office Location(s): Kyiv, Ukraine, and Warsaw, Poland
Geographic Context:
- Poland is a member of the European Union and has a strong economy, offering a stable work environment
- Kyiv, Ukraine, and Warsaw, Poland, are major cities with vibrant tech industries and diverse cultural scenes
- The time zone for both locations is Eastern European Time (EET, UTC +2)
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The remote work option allows for a better work-life balance and the ability to work from preferred locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical interview (data analysis and optimization tasks)
- Final interview with the hiring manager
Key Assessment Areas:
- Data analysis and optimization skills
- Experience with Google Ads and other relevant tools
- Problem-solving and strategic thinking
- Communication and teamwork skills
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on data-driven results
- Tailor your cover letter to demonstrate your understanding of the role and company, and explain how your skills and experience make you a strong fit
- Prepare for data analysis and optimization tasks during the technical interview by brushing up on your skills and reviewing relevant tools
ATS Keywords: Google Ads, Google Analytics, Looker Studio, Tableau, GTM, Conversion Tracking, Data-Driven Decisions, English Communication, pMAX, DemandGen, Meta Ads, Bing Ads, Twitter, ASA, TikTok, Mobile Apps, International Markets
ASSUMPTION: The application process may vary depending on the company's current hiring needs and the specific candidate's qualifications.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Looker Studio or Tableau
- GTM (Google Tag Manager)
- Other relevant tools for data analysis and optimization
ASSUMPTION: The required tools and technologies may evolve as the company grows and expands its services.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Data-driven decision making
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced environment
- Focus on data analysis and optimization
- Opportunity to work remotely or from the company's offices
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment, and are you comfortable working with data to drive marketing strategies?
- Are you comfortable working remotely or from the company's offices, and can you manage your time effectively in a flexible work arrangement?
- Do you have strong analytical skills and the ability to make data-driven decisions?
ASSUMPTION: Genesis values candidates who are comfortable working with data, thrive in dynamic environments, and can manage their time effectively in flexible work arrangements.
⚠️ Potential Challenges
- The role may require working with large datasets and complex tools, which can be challenging for candidates without strong analytical skills
- The company is a startup, which may present unique challenges and uncertainties compared to more established organizations
- The role may require occasional work outside of regular business hours to optimize campaigns and meet KPIs
- The remote work option may present challenges in terms of communication and collaboration with team members in different time zones
ASSUMPTION: These challenges can be overcome with strong analytical skills, effective communication, and a willingness to adapt to the dynamic nature of a startup environment.
📈 Similar Roles Comparison
- This role is similar to a Senior PPC Specialist or Paid Media Manager, but with a stronger focus on data analysis and optimization
- In comparison to other marketing roles, this position requires a higher level of technical proficiency in data analysis and optimization tools
- Career progression may involve taking on leadership responsibilities as the company grows and expands its services
ASSUMPTION: This role offers unique opportunities for growth and development in the marketing field, with a strong focus on data-driven decision making and optimization.
📝 Sample Projects
- Developing and implementing a comprehensive data analysis and optimization strategy for Google Ads campaigns
- Conducting A/B tests to optimize campaign performance and improve key metrics
- Automating advertising campaigns using scripts and rules to improve efficiency and reduce manual effort
ASSUMPTION: These sample projects demonstrate the data-driven and strategic nature of the role, with a focus on continuous improvement and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how this role fits into those plans?
- How does the company support the professional development of its employees, particularly in the marketing field?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address those challenges?
- How does the company measure the success of its marketing campaigns, and how will my performance be evaluated in this role?
- What is the company's approach to work-life balance, particularly for remote employees?
ASSUMPTION: These interview questions help applicants better understand the company's goals, expectations, and work environment, allowing them to make informed decisions about the role and the company's fit for their career aspirations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and achievements in data analysis and optimization
- Write a cover letter explaining your understanding of the role and company, and how your skills and experience make you a strong fit
- Prepare for data analysis and optimization tasks during the technical interview by brushing up on your skills and reviewing relevant tools
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
