📌 Core Information
🔹 Job Title: Senior PPC Specialist
🔹 Company: DistantJob
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-performance paid search and social campaigns
- Driving measurable business outcomes through strategic planning and optimization
- Collaborating cross-functionally to achieve marketing objectives
- Analyzing data to identify trends and actionable insights
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and hands-on campaign management. The ideal candidate will have experience in both B2B and B2C environments and be comfortable working remotely.
📋 Key Responsibilities
✅ Strategy & Planning: Build full-funnel paid search and social strategies, size opportunities, forecast ROI, and create effective account structures
✅ Execution & Optimization: Launch, monitor, and A/B test campaigns across Google, Microsoft, and emerging platforms, drive continuous improvement in key metrics, and optimize budget allocation
✅ Analysis & Insight: Use GA4 and Looker to identify performance trends, translate complex data into compelling narratives, and develop key metric-focused reporting
✅ Collaboration & Innovation: Partner with creative teams on ad copy and visual concepts, coach junior team members, and recommend new tools and channels for piloting
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, data analysis, and cross-functional collaboration. The responsibilities are well-defined and cover the entire campaign lifecycle.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience)
Experience: 2-5+ years of hands-on experience managing Google Ads campaigns (Search, Shopping, P-Max) and Google Tag Manager
Required Skills:
- Proven proficiency with bid automation strategies (Target ROAS, tCPA), audience segmentation, and feed management
- Strong analytical capabilities with expertise in Excel, Looker/Power BI, and performance analysis
- Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
- Growth mindset with a commitment to iteration, documentation, and knowledge sharing
Preferred Skills:
- Experience managing paid social campaigns across multiple platforms (LinkedIn, Meta, TikTok, Reddit)
- Proficiency with Microsoft Advertising platform and strategies
- Technical capabilities with scripting languages (Google Ads Scripts, SQL, Python)
- Experience with marketing automation platforms and CRM integration
- Industry certifications (Google Ads, Analytics, Meta Blueprint, etc.)
ASSUMPTION: The required qualifications focus on experience with Google Ads, strong analytical skills, and excellent communication abilities. Preferred skills include experience with additional platforms and technical capabilities.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior PPC Specialist with 2-5 years of experience)
Benefits:
- Collaborative and innovative work environment
- Opportunity to work with diverse clients
- Work methodology that involves not letting clients take command of the creative process
- Career advancement pathways
Working Hours: Full-time, typically 40 hours per week with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for a Senior PPC Specialist with 2-5 years of experience. Benefits are described as general perks rather than specific benefits like health insurance or retirement plans.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting. DistantJob specializes in remote recruitment, helping companies find and hire remote developers.
Company Size: 51-200 employees. This size allows for a mid-level structure with opportunities for growth and collaboration.
Founded: The founding date is not specified, but DistantJob has been operating for over a decade.
Company Description:
- DistantJob solves three main challenges when hiring remotely: finding global talent, vetting remote talent, and taking care of remote employees.
- The company employs a diverse group of people who speak to developers in their local language and are fluent in their technical language.
- DistantJob acts as the employer of record in the candidate's country, handling contracts, payment, and HR needs.
Company Specialties:
- Remote Recruitment
- Global Talent Acquisition
- Vetting Remote Talent
- Employer of Record Services
Company Website: distantjob.com
ASSUMPTION: DistantJob's focus on remote recruitment and global talent acquisition makes it an attractive option for companies looking to hire remotely. The company's expertise in vetting remote talent and handling HR needs for remote employees sets it apart from traditional recruitment agencies.
📊 Role Analysis
Career Level: Mid-level to Senior. This role requires a balance of strategic thinking, data analysis, and hands-on campaign management, placing it at a mid-level to senior career stage.
Reporting Structure: The Senior PPC Specialist will likely report directly to the Head of Marketing or a similar role, with the opportunity to mentor junior team members.
Work Arrangement: Fully Remote. This role can be performed entirely remotely, with the expectation of regular communication with the team and clients.
Growth Opportunities:
- As a Senior role, there may be opportunities to move into a management or leadership position within the marketing team.
- DistantJob's focus on remote work may also present opportunities to work with diverse clients and gain exposure to various industries.
- The company's commitment to career advancement pathways suggests that there may be opportunities for professional development and growth.
ASSUMPTION: The Senior PPC Specialist role at DistantJob offers opportunities for career growth and development within the marketing team and through exposure to diverse clients and industries.
🌍 Location & Work Environment
Office Type: Fully Remote. This role does not require a physical office presence, allowing for flexibility and work-life balance.
Office Location(s): The company's headquarters is in Quebec, St-Laurent, but this role can be performed remotely from anywhere in the world.
Geographic Context:
- DistantJob's remote work policy allows for a global talent pool, enabling the company to attract and hire the best candidates from around the world.
- The company's focus on remote recruitment and global talent acquisition means that the Senior PPC Specialist will work with clients and team members from diverse geographic locations.
- The fully remote work environment offers flexibility and the opportunity to work from home or other preferred locations.
Work Schedule: Full-time, typically 40 hours per week with flexible scheduling. The remote work environment allows for some flexibility in work hours and scheduling.
ASSUMPTION: The fully remote work environment at DistantJob offers flexibility and the opportunity to work from home or other preferred locations. The global talent pool and diverse client base provide unique challenges and opportunities for the Senior PPC Specialist.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a recruiter to discuss qualifications and fit
- Technical assessment or case study to evaluate skills and knowledge
- Final interview with the hiring manager or a panel of team members
Key Assessment Areas:
- PPC campaign management experience
- Data analysis and performance optimization skills
- Communication and collaboration abilities
- Cultural fit with DistantJob's remote work environment
Application Tips:
- Highlight relevant PPC campaign management experience and achievements
- Demonstrate strong data analysis and performance optimization skills
- Tailor your resume and cover letter to emphasize your fit with DistantJob's remote work environment and company culture
- Prepare for behavioral and situational interview questions that assess your communication and collaboration abilities
ATS Keywords: PPC, Google Ads, campaign management, data analysis, performance optimization, remote work, collaboration, communication, marketing strategy
ASSUMPTION: The application process for the Senior PPC Specialist role at DistantJob is likely to involve a combination of online application submission, phone or video screens, technical assessments, and final interviews. The key assessment areas focus on PPC campaign management experience, data analysis skills, communication abilities, and cultural fit with the company's remote work environment.
🛠️ Tools & Technologies
- Google Ads (Search, Shopping, P-Max)
- Google Tag Manager
- GA4
- Looker
- Power BI
- Excel
- Microsoft Advertising platform (optional)
- Scripting languages (Google Ads Scripts, SQL, Python - optional)
- Marketing automation platforms (optional)
- CRM systems (optional)
ASSUMPTION: The Senior PPC Specialist role at DistantJob requires proficiency in Google Ads, Google Tag Manager, GA4, Looker, and Power BI. Familiarity with additional platforms and tools, such as Microsoft Advertising, scripting languages, marketing automation platforms, and CRM systems, may be beneficial but is not always required.
👔 Cultural Fit Considerations
Company Values:
- Global mindset: Embracing diversity and inclusion in the global talent pool
- Expertise: Demonstrating deep knowledge and experience in PPC campaign management and data analysis
- Collaboration: Working effectively with team members and clients in a remote work environment
Work Style:
- Self-motivated and independent, with the ability to work remotely with minimal supervision
- Strong communication and collaboration skills, with the ability to work effectively with team members and clients from diverse geographic locations
- Adaptable and flexible, with the ability to manage multiple priorities and deadlines in a fast-paced environment
Self-Assessment Questions:
- Do you have experience managing PPC campaigns in a remote work environment?
- Are you comfortable working with team members and clients from diverse geographic locations?
- Do you have strong data analysis and performance optimization skills?
- Are you able to manage multiple priorities and deadlines in a fast-paced environment?
ASSUMPTION: DistantJob's company values emphasize a global mindset, expertise, and collaboration, with a strong focus on working effectively in a remote work environment. The ideal candidate for the Senior PPC Specialist role will be self-motivated, adaptable, and comfortable working with diverse teams and clients.
⚠️ Potential Challenges
- Managing multiple PPC campaigns simultaneously, requiring strong organizational skills and time management
- Working with diverse clients and team members from various geographic locations, requiring strong communication and cultural sensitivity
- Keeping up with industry trends and best practices in PPC campaign management and data analysis, requiring continuous learning and professional development
- Balancing strategic planning and hands-on campaign management, requiring strong multitasking and prioritization skills
ASSUMPTION: The Senior PPC Specialist role at DistantJob presents unique challenges, including managing multiple campaigns, working with diverse teams and clients, staying current with industry trends, and balancing strategic planning and hands-on campaign management.
📈 Similar Roles Comparison
- Unlike traditional in-house marketing roles, the Senior PPC Specialist at DistantJob works with a diverse range of clients and industries, providing unique opportunities for exposure and growth
- Compared to agency-side roles, the Senior PPC Specialist at DistantJob has more autonomy and responsibility for campaign strategy and optimization, with fewer layers of management
- Career progression in the Senior PPC Specialist role at DistantJob may involve moving into a management or leadership position within the marketing team or transitioning into a more specialized or strategic role
ASSUMPTION: The Senior PPC Specialist role at DistantJob offers unique opportunities for exposure and growth compared to traditional in-house or agency-side roles. Career progression may involve moving into management or leadership positions or transitioning into more specialized or strategic roles.
📝 Sample Projects
- Developing and executing a full-funnel PPC campaign strategy for a B2B SaaS client, driving measurable business outcomes and exceeding aggressive CAC and ROAS goals
- Optimizing a P-Max campaign for an e-commerce client, improving CTR, CVR, ROAS, and impression share through continuous testing and optimization
- Analyzing campaign performance data for a B2C retail client, identifying trends and actionable insights to inform strategy and optimization efforts
ASSUMPTION: The Senior PPC Specialist role at DistantJob involves a range of projects, from strategic planning and campaign optimization to data analysis and cross-functional collaboration. The ideal candidate will have experience in both B2B and B2C environments and be comfortable working with diverse clients and industries.
❓ Key Questions to Ask During Interview
- Can you describe the typical client base for DistantJob, and how this role will interact with clients and internal teams?
- How does DistantJob support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team in the current quarter, and how can this role contribute to addressing them?
- How does DistantJob measure the success of its PPC campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other marketing team members and external partners?
ASSUMPTION: The interview process for the Senior PPC Specialist role at DistantJob should focus on understanding the company's client base, professional development opportunities, current challenges, KPIs, and collaboration opportunities. Asking insightful questions demonstrates a strong interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your PPC campaign management experience, data analysis skills, and fit with DistantJob's remote work environment and company culture
- Prepare for behavioral and situational interview questions that assess your communication and collaboration abilities
- If selected, complete a technical assessment or case study to evaluate your skills and knowledge
- Follow up with the hiring manager or recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
