📌 Core Information
🔹 Job Title: Senior PPC Specialist
🔹 Company: Betsson Group
🔹 Location: Malta
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (Malta office)
🚀 Job Overview
Key aspects of this role include:
- Developing, managing, and optimizing PPC campaigns for multiple brands across LATAM & European markets
- Collaborating with regional brand marketing teams and commercial managers to deliver consistent brand messaging and positive ROI
- Testing and innovating to improve campaign performance, user experience, and internal processes
- Analyzing data to generate insights, identify growth opportunities, and make data-driven decisions
ASSUMPTION: This role requires a strong understanding of PPC management, data analysis, and collaboration skills. The ideal candidate will have experience in managing PPC campaigns and a proven track record of driving performance improvements.
📋 Key Responsibilities
✅ Planning, execution, and optimization of PPC campaigns across search, app, and video channels to meet regional goals
✅ Close collaboration with the PPC Senior Manager to ensure tasks are implemented and communicated accordingly
✅ Quarterly planning and action implementation of PPC activities according to regional goals/targets
✅ Collaboration with other marketing channels to support and implement A/B tests, CRO, and broader marketing strategies
✅ Ensuring the technical infrastructure is in place for optimal tracking and reporting
ASSUMPTION: The role involves a high level of autonomy and requires strong organizational skills to manage multiple campaigns and brands effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in managing PPC campaigns, preferably in the iGaming industry
Required Skills:
- Proficient in Google AdWords and other PPC platforms
- Strong data analysis skills, with advanced Excel proficiency
- Excellent communication and collaboration skills
- Problem-solving and creative thinking abilities
- Fluency in English; proficiency in Spanish or Portuguese is a plus
Preferred Skills:
- Experience with scripts and automation
- YouTube and Apps advertising experience
- Google AdWords certification
ASSUMPTION: While not explicitly stated, a strong understanding of the iGaming industry and its unique challenges would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated, based on industry standards for mid-senior level PPC specialists in Malta)
Benefits:
- Health insurance and wellness benefits
- Performance-based bonuses
- Learning and development opportunities
- Fun and dynamic work environment
Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Malta. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Betsson Group operates in the competitive and dynamic iGaming industry, offering casino, sportsbook, and other games via multiple brands across several countries.
Company Size: Betsson Group has 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: 1963, with operational headquarters in Ta' Xbiex, Malta since 2006
Company Description:
- Betsson Group is a multi-national company employing over 2,300 people from 70+ nationalities in 18 locations
- The company offers gaming under 20+ brands, including Betsson, Betsafe, Nordicbet, and Casinoeuro
- Betsson Group is committed to responsible gaming and is a member of EGBA, ESSA, and G4
Company Specialties:
- Technology
- Sport
- Casino
- Online
- Marketing
- Customer Service
Company Website: betssongroup.com
ASSUMPTION: Betsson Group's diverse workforce and global presence offer unique cultural experiences and opportunities for personal growth.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the PPC Senior Manager and collaborates with various marketing departments and regional brand marketing teams
Work Arrangement: On-site, with flexible working hours and remote work options available
Growth Opportunities:
- Progression to a PPC Manager or Senior Manager role
- Expanding expertise in other marketing channels or specializations
- International relocation opportunities within the Betsson Group
ASSUMPTION: The PPC Senior Specialist role offers ample opportunities for career growth and development within the Betsson Group's diverse and global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a fun and dynamic atmosphere
Office Location(s): Betsson Experience Centre, Ta’ Xbiex Seafront, Ta’ Xbiex, XBX 1027, MT
Geographic Context:
- Malta is a small island nation in the Mediterranean Sea, with a mild climate and rich history
- The Maltese archipelago consists of three islands: Malta, Gozo, and Comino
- Malta is known for its beautiful beaches, historic sites, and vibrant nightlife
Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options available
ASSUMPTION: Living and working in Malta offers a unique blend of Mediterranean culture, history, and modern conveniences, providing an enjoyable work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- In-depth interviews with the PPC Senior Manager and other team members
- Final interview with the Head of Marketing or another senior stakeholder
Key Assessment Areas:
- PPC campaign management skills and experience
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Problem-solving and creative thinking
- Cultural fit and alignment with Betsson Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your PPC experience, data analysis skills, and relevant achievements
- Prepare for the technical assessment or case study presentation by brushing up on your PPC knowledge and data analysis skills
- Research Betsson Group's company culture and values to demonstrate your cultural fit during interviews
ATS Keywords: PPC, Google AdWords, data analysis, campaign management, optimization, collaboration, communication, problem-solving, creative thinking, iGaming, Malta
ASSUMPTION: The application process for this role may involve multiple stages and assessments, requiring applicants to demonstrate their technical skills and cultural fit throughout the interview process.
🛠️ Tools & Technologies
- Google AdWords
- Google Analytics
- Microsoft Excel
- PPC management platforms (e.g., Kenshoo, Marin, Acquisio)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the PPC team and the Betsson Group's marketing departments.
👔 Cultural Fit Considerations
Company Values:
- Passion for gaming
- Customer focus
- Integrity and responsibility
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on innovation and continuous improvement
- Data-driven decision-making
- Fun and enjoyable work atmosphere
Self-Assessment Questions:
- Do I have a strong passion for gaming and a deep understanding of the iGaming industry?
- Am I comfortable working in a dynamic, fast-paced environment and collaborating with diverse teams?
- Do I have a proven track record of driving performance improvements through data analysis and innovative problem-solving?
ASSUMPTION: Betsson Group values candidates who are passionate about gaming, customer-focused, and committed to continuous learning and improvement, as well as those who thrive in a collaborative and dynamic work environment.
⚠️ Potential Challenges
- Managing multiple PPC campaigns and brands simultaneously may require strong organizational skills and time management
- Working in a fast-paced, dynamic environment may present challenges in maintaining work-life balance
- The iGaming industry is highly competitive, requiring constant innovation and adaptation to stay ahead of the curve
- Living and working in Malta may present cultural and linguistic challenges for candidates from outside the EU
ASSUMPTION: The PPC Senior Specialist role presents unique challenges and opportunities for growth, requiring strong organizational skills, adaptability, and a passion for gaming and continuous learning.
📈 Similar Roles Comparison
- Unlike other PPC roles, this position focuses on the iGaming industry, requiring a deep understanding of its unique challenges and opportunities
- Compared to other mid-senior level PPC roles, this position offers a competitive salary range and ample opportunities for career growth within the Betsson Group's global organization
- Career progression in this role may lead to PPC Manager or Senior Manager positions, as well as international relocation opportunities
ASSUMPTION: While this role shares similarities with other mid-senior level PPC positions, its focus on the iGaming industry and global opportunities sets it apart from other comparable roles.
📝 Sample Projects
- Developing and executing a comprehensive PPC strategy for a newly launched iGaming brand in the LATAM market
- Optimizing PPC campaigns for an established casino brand to improve ROI and user engagement
- Collaborating with the SEO team to implement a cross-channel A/B test to improve conversion rates
ASSUMPTION: The PPC Senior Specialist role involves a wide range of projects, from strategic planning and execution to tactical optimization and collaboration with other marketing departments.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing departments and regional brand marketing teams?
- What opportunities are there for professional development and growth within the Betsson Group?
- How does the company support work-life balance for employees in this role?
- What are the most significant challenges facing the PPC team and the iGaming industry as a whole?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your PPC experience, data analysis skills, and relevant achievements
- Prepare for the technical assessment or case study presentation by brushing up on your PPC knowledge and data analysis skills
- Research Betsson Group's company culture and values to demonstrate your cultural fit during interviews
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
