Senior PR & COMMU Executive - IPSA

📌 Core Information

🔹 Job Title: Senior PR & COMMU Executive - IPSA

🔹 Company: Shiseido

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic content communication and public relations
• Liaison between the organization, public, and media
• Management of press events, campaigns, and brand reputation
• Collaboration with internal and external stakeholders
• Bilingual communication in Thai and English

ASSUMPTION: This role requires a strong background in PR, marketing, and digital communication, with a focus on strategic content creation and event management.

📋 Key Responsibilities

✅ Propose PR and Communication plan and strategy to N+1 and execute PR activities

✅ Organize and manage press events and promotional activities

✅ Oversee and execute seeding campaigns in alignment with brand manager and marketing manager objectives, KPIs, budgets, and timelines

✅ Adapt brand assets for local markets, including press releases, copywriting, and translations

✅ Collaborate with marketing to define FDA claim wording and ensure compliance

✅ Manage end-to-end KOL (Key Opinion Leader) and influencer projects, including list preparation, outreach, product delivery, and follow-up

✅ Oversee brand presence across all social media platforms (Facebook, Instagram, Line, etc.)

✅ Cultivate and maintain strong relationships with KOLs, influencers, and key stakeholders

✅ Prepare campaign reports, monthly summaries, launch reports, and additional assignments as needed

✅ Share insights and findings with the team regarding new trends in communication

✅ Safeguard and enhance the brand’s reputation while collaborating effectively with the brand team and other stakeholders

✅ Perform other related tasks as assigned

ASSUMPTION: This role requires strong communication, coordination, and project management skills to successfully manage multiple campaigns and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Business Administration or a related field

Experience: 3-5 years of experience in PR, marketing, media, and digital communication

Required Skills:

• Excellent communication skills in both Thai and English
• Strong team player with excellent communication skills
• Proficient in relevant software and computer applications
• Experience in developing creative materials (a plus)
• Ability to communicate and coordinate with internal and external stakeholders

Preferred Skills:

• Experience in the beauty industry
• Familiarity with the Thai market

ASSUMPTION: Candidates with experience in the beauty industry and familiarity with the Thai market may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 500,000 THB and 800,000 THB annually, based on industry standards for a senior PR and communication executive in Bangkok with 3-5 years of experience.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Shiseido products

Working Hours: Full-time, 40 hours per week, with flexible working hours as needed to manage events and campaigns

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Shiseido operates in the personal care product manufacturing industry, with a focus on prestige, fragrance, skin care, cosmetics, beauty, science, art & design, Japanese aesthetic, luxury, and makeup products.

Company Size: Shiseido is a large corporation with over 10,000 employees globally, providing a structured and established work environment.

Founded: Shiseido was founded in 1872 in Japan and has since grown into a global beauty company with a rich portfolio of international brands.

Company Description:

• Shiseido is one of the top cosmetics companies in the world, with a presence in 120 countries and regions
• The company owns prominent cosmetics, skincare, and fragrance brands such as SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA, and ISSEY MIYAKE
• Shiseido’s mission is to offer solutions to social problems and achieve a sustainable society through beauty innovations

Company Specialties:

• Prestige
• Fragrance
• Skin care
• Cosmetics
• Beauty
• Science
• Art & Design
• Japanese Aesthetic
• Luxury
• Makeup

Company Website: https://corp.shiseido.com/en/

ASSUMPTION: Shiseido’s extensive global presence and portfolio of brands offer opportunities for career growth and exposure to diverse markets.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring strategic thinking and experience in PR and communication management

Reporting Structure: The Senior PR and Communication Executive reports directly to the Brand Manager or Marketing Manager and works closely with other internal stakeholders

Work Arrangement: This role requires on-site work in Bangkok, with flexible working hours to accommodate events and campaigns

Growth Opportunities:

• Progression to a management role within the PR and communication department
• Expansion into other areas of marketing or brand management
• Opportunities to work on international projects and gain global experience

ASSUMPTION: Shiseido’s large size and global presence provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Shiseido’s Bangkok office is a modern, professional environment with a collaborative work culture

Office Location(s): 1-6-2, Higashi-shimbashi, Minato-ku, Tokyo 105-8310, JP; 2-3-1, Hamamatsucho, Minato-ku, Tokyo 105-8620, JP; 2F-8F, Block 3, 826 Century Avenue, PuDong District, Shanghai, 200120, CN; #18-01 Frasers Tower, 182 Cecil Street, Singapore, 069547, SG; 390 Madison Avenue, New York, NY 10017, US; Carré Saint Honoré 56A rue du Faubourg Saint Honoré, Paris, 75008, FR; 182 Cecil Street, #18-01 Frasers Tower, Singapore, 069547, SG

Geographic Context:

• Bangkok is a vibrant, multicultural city with a thriving business environment
• The city offers a mix of traditional and modern attractions, with a rich history and diverse culture
• Bangkok is known for its delicious street food, bustling nightlife, and numerous shopping opportunities

Work Schedule: Full-time, 40 hours per week, with flexible working hours as needed to manage events and campaigns

ASSUMPTION: Bangkok offers a dynamic work environment with numerous cultural and recreational opportunities for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Communication skills and language proficiency
• PR and communication strategy development
• Event management and planning
• Stakeholder engagement and relationship building
• Cultural fit and alignment with Shiseido’s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Thai market and Shiseido’s brand portfolio
• Prepare examples of your previous PR and communication campaigns and their outcomes
• Be ready to discuss your long-term career goals and how this role fits into your plans

ATS Keywords: Public Relations, Communication, Content Creation, Event Management, Social Media Management, Stakeholder Engagement, KOL Management, Influencer Outreach, Copywriting, Translation, Campaign Reporting, Trend Analysis, Team Collaboration, Creative Development, Bilingual Communication

ASSUMPTION: Shiseido’s recruitment process is designed to assess candidates’ skills, experience, and cultural fit, with a focus on strategic thinking and communication abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Line, etc.)
• PR and communication software (e.g., Muck Rack, Agility PR Solutions, Cision)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Proficiency in relevant software and computer applications is essential for this role, as it involves managing multiple campaigns and stakeholders.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Fairness
• Accountability
• Teamwork
• Innovation
• Customer-centricity

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible, with a focus on results and outcomes
• Strategic and forward-thinking
• Attentive to detail and committed to high-quality work

Self-Assessment Questions:

• How do you align with Shiseido’s core values, particularly integrity and respect?
• How do you approach building and maintaining strong relationships with key stakeholders?
• How do you balance strategic thinking with attention to detail and execution?

ASSUMPTION: Shiseido’s corporate culture emphasizes teamwork, innovation, and a customer-centric approach, with a focus on integrity and respect.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously
• Adapting to the fast-paced and dynamic nature of the beauty industry
• Balancing strategic thinking with day-to-day execution and event management
• Navigating the unique cultural and linguistic landscape of the Thai market

ASSUMPTION: This role presents both strategic and operational challenges, requiring strong project management and communication skills to succeed.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on strategic content communication and event management, rather than day-to-day operations or tactical execution
• In the beauty industry, PR and communication roles often require a strong understanding of the market and consumer trends
• Career progression in this role may involve moving into brand management or other marketing functions

ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with opportunities for career growth and development within the marketing and communications functions.

📝 Sample Projects

• Developing and executing a strategic PR and communication plan for a new product launch
• Managing a high-profile event, such as a press conference or influencer activation
• Collaborating with the marketing team to define FDA claim wording and ensure compliance

ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the role, as well as the importance of collaboration and stakeholder engagement.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing and communication strategy for the brand?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Shiseido support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Shiseido approach diversity, equity, and inclusion in its hiring and workplace practices?

ASSUMPTION: These interview questions are designed to assess the role’s strategic fit, priorities, and growth opportunities, as well as Shiseido’s commitment to employee development and diversity, equity, and inclusion.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous PR and communication campaigns and their outcomes
• Be ready to discuss your long-term career goals and how this role fits into your plans
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.