Senior PR Executive

📌 Core Information

🔹 Job Title: Senior PR Executive

🔹 Company: dentsu

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: July 13, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and developing client service accounts
• Planning and executing external communications programs
• Developing comprehensive PR strategies
• Managing external PR agency resources
• Monitoring media coverage and crafting PR content

ASSUMPTION: This role requires a balance of strategic thinking, strong writing skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Works closely with managers to plan and execute external communications programmes

✅ Assists in developing and executing comprehensive public relations and communications programmes

✅ Helps manage external PR agency resources

✅ Develops and maintains media and publication target list

✅ Monitors media coverage

✅ Writes press releases, news stories, articles, case studies, and product pieces

✅ Responds to enquiries from journalists, arranges interviews, and editorial meetings

ASSUMPTION: This role involves a mix of strategic planning, creative writing, and day-to-day media management.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field (or equivalent experience)

Experience: Minimum 2 years of experience in Public Relations, communications, or related fields.

Required Skills:

• Strong writing and editing skills in both Vietnamese and English
• Proven experience working with media outlets, journalists, or publishers
• Solid understanding of the media landscape and PR best practices
• Excellent organizational and time management skills
• Detail-oriented, proactive, and able to work independently as well as part of a team
• Strong communication and interpersonal skills
• Proficiency in Microsoft Office (Word, Excel, PowerPoint); familiarity with media monitoring or PR tools is a plus

ASSUMPTION: Successful candidates will have a proven track record in PR, strong language skills, and the ability to manage multiple projects under tight deadlines.

💰 Compensation & Benefits

Salary Range: Industry standard for a mid-level PR role in Ho Chi Minh City is approximately VND 25,000,000 - 35,000,000 per year (USD 1,080 - 1,520 per month).

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• Opportunities for professional development

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project demands.

ASSUMPTION: Salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: dentsu is a global advertising and public relations firm, operating in the competitive marketing communications industry.

Company Size: dentsu is a large organization with over 10,000 employees worldwide, providing ample opportunities for career growth and learning.

Founded: dentsu was founded in 1901 and has a rich history in the advertising industry.

Company Description:

• dentsu is a leading global advertising and public relations agency
• They provide a wide range of services, including marketing communications, advertising, media planning, and creative services
• dentsu is committed to helping brands predict and plan for future opportunities and create new paths to growth in the sustainable economy

Company Specialties:

• Marketing communications
• Advertising
• Media planning
• Media buying
• People-Based Marketing
• Creative
• Innovation
• Data and Technology

Company Website: dentsu.com

ASSUMPTION: dentsu's large size and global presence offer opportunities for international assignments and diverse project experiences.

📊 Role Analysis

Career Level: This role is at the mid-senior level, providing opportunities for growth and leadership within the PR department.

Reporting Structure: The Senior PR Executive will report directly to the PR Manager or Director and may oversee junior PR team members or external agency resources.

Work Arrangement: This role is on-site, with potential for hybrid or remote work arrangements depending on project needs and company policies.

Growth Opportunities:

• Progression to a PR Manager or Director role
• Expansion into related roles, such as Account Director or Strategic Planning
• International assignments or secondments to dentsu offices worldwide

ASSUMPTION: Successful candidates will have opportunities to grow within the company and take on more responsibilities as they develop their skills.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open-plan work areas and dedicated meeting rooms.

Office Location(s): Lim Tower 3, 29A Nguyen Dinh Chieu street, Da Kao, District 1, Ho Chi Minh City

Geographic Context:

• Ho Chi Minh City is a bustling metropolis with a vibrant business environment
• The office is located in the heart of District 1, close to restaurants, cafes, and shopping centers
• The city offers a mix of traditional Vietnamese culture and modern urban living

Work Schedule: Full-time, with flexibility for project demands and potential overtime during busy periods.

ASSUMPTION: The office environment is dynamic and fast-paced, with opportunities for collaboration and learning from experienced colleagues.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the hiring manager and/or team members
• Final interview with the PR Director or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Writing and editing skills
• Media relations and PR strategy development
• Project management and organizational skills
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume to highlight relevant PR experience, writing samples, and media relations achievements
• Prepare a cover letter that demonstrates your understanding of dentsu's business and your fit for the role
• Be ready to discuss your PR strategy for a hypothetical client or campaign during the interview

ATS Keywords: Public Relations, Communications, Writing, Editing, Media Relations, Organizational Skills, Time Management, Detail-oriented, Proactive, Teamwork, Communication Skills, Interpersonal Skills, Microsoft Office, Media Monitoring, PR Tools

ASSUMPTION: The interview process will assess both your technical skills and cultural fit within the dentsu team.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Media monitoring and PR tools (e.g., Mention, Brand24, Cision)
• Project management software (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite) for creating visual content

ASSUMPTION: Successful candidates will be comfortable using industry-standard tools and software for PR and project management.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Accountability
• Passion

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Opportunities for professional development and growth

Self-Assessment Questions:

• How do you embody dentsu's values in your daily work?
• Describe a time when you had to manage multiple projects simultaneously. How did you prioritize your tasks and ensure successful outcomes?
• How do you approach building and maintaining strong relationships with media outlets and journalists?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with dentsu's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced and dynamic work environment
• Developing and implementing effective PR strategies for diverse clients
• Building and maintaining strong relationships with media outlets and journalists

ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Compared to related roles, this position offers a unique blend of strategic planning, creative writing, and day-to-day media management
• In the PR industry, this role is typical for a mid-senior level position, with opportunities for growth and leadership
• Career progression may involve moving into a PR Manager or Director role, or expanding into related roles such as Account Director or Strategic Planning

ASSUMPTION: This role offers a well-rounded PR experience and opportunities for career growth within the industry.

📝 Sample Projects

• Developing and executing a comprehensive PR campaign for a new product launch
• Managing media relations for a high-profile client or event
• Creating and distributing press releases, articles, and other PR content for multiple clients

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
• How does dentsu support the professional development and growth of its PR team members?
• What are the key priorities for this role in the first 90 days?
• How does dentsu approach work-life balance, particularly for roles that may require overtime or flexible hours?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant PR experience, writing samples, and media relations achievements
• Prepare a cover letter that demonstrates your understanding of dentsu's business and your fit for the role
• Be ready to discuss your PR strategy for a hypothetical client or campaign during the interview
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.