Senior PR Manager (CMF)

📌 Core Information

🔹 Job Title: Senior PR Manager (CMF)

🔹 Company: Nothing

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: Full-time

🔹 Category: Marketing & PR

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading global product PR strategy and execution for CMF
• Building and maintaining strong relationships with global media and influencers
• Crafting compelling narratives and messaging frameworks
• Managing complex, multi-region product launch PR campaigns
• Collaborating cross-functionally with marketing, product, and creative teams

ASSUMPTION: This role requires a strategic thinker with proven product PR expertise and the ability to work effectively in a fast-paced, global environment.

📋 Key Responsibilities

✅ Own the global product PR strategy and execution to position CMF as a bold, design-driven tech brand

✅ Build and maintain strong relationships with global and regional media, influencers, and industry tastemakers

✅ Develop clear, compelling messaging frameworks and press materials that resonate across markets

✅ Lead multi-region product launch PR campaigns with seamless coordination and timing

✅ Partner closely with marketing, product, and creative teams to align PR with GTM activities

✅ Manage external PR agencies and partners to amplify reach and ensure quality delivery

✅ Track media coverage, sentiment, and campaign performance—using insights to refine strategy

✅ Stay ahead of industry trends, competitor moves, and media landscape shifts to keep CMF’s PR sharp and proactive

ASSUMPION: This role requires a proactive approach to staying informed about industry trends and competitor activities to ensure CMF's PR strategy remains relevant and effective.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 7+ years of proven product PR experience, ideally in tech, consumer electronics, or fast-growth consumer brands

Required Skills:

• Proven product PR expertise
• Strong strategic messaging skills and storytelling abilities
• Experience managing complex, multi-region PR campaigns
• Exceptional written and verbal communication skills
• Collaborative mindset with the ability to work cross-functionally and across time zones

Preferred Skills:

• Fluency in multiple languages
• Experience working with global brands
• Knowledge of the Indian tech market

ASSUMPTION: While not explicitly stated, familiarity with the Indian tech market and local language skills could be beneficial for this role due to its location in Gurgaon.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Based on industry standards for senior PR roles in India)

Benefits:

• Health insurance and wellness benefits
• Retirement savings plans
• Generous vacation and leave policies
• Employee stock options or equity
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior PR roles in India. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Electronics & Technology

Company Size: Medium (501-1,000 employees)

Founded: 2020 in London, UK

Company Description:

• Nothing is a design-led tech company building an alternative to industry giants
• Focuses on iconic design, intuitive engineering, and putting people and creativity at the center of consumer tech
• Backed by prominent investors like GV (Google Ventures), EQT Ventures, and influential individuals

Company Specialties:

• Smartphones
• Audio devices
• Wearables
• Product design
• Consumer tech

Company Website: nothing.tech

ASSUMPTION: Nothing is a fast-growing consumer tech company with a strong focus on design and innovation, making it an attractive place for creative and forward-thinking professionals.

📊 Role Analysis

Career Level: Senior-level role with potential for growth and leadership opportunities

Reporting Structure: Reports directly to the CMF Marketing Director or a similar role

Work Arrangement: Remote OK, with flexibility for on-site work at the Gurgaon office

Growth Opportunities:

• Potential to grow into a leadership role as CMF expands globally
• Chance to shape the voice and narrative of a high-growth tech brand
• Opportunities to work on diverse product PR campaigns across regions

ASSUMPTION: This role offers significant growth potential as CMF continues to expand its global presence and product portfolio.

🌍 Location & Work Environment

Office Type: Hybrid (on-site and remote work arrangements)

Office Location(s): Gurgaon, Haryāna, India

Geographic Context:

• Gurgaon is a major tech hub and one of India's largest cities
• Offers a mix of urban and suburban living options
• Known for its vibrant food scene, shopping, and entertainment options

Work Schedule: Flexible hours with a focus on outcomes and results

ASSUMPTION: Gurgaon's status as a major tech hub and its proximity to New Delhi make it an attractive location for tech professionals, offering a mix of urban and suburban living options.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• Virtual interview with the hiring manager
• Final round with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with Nothing's values
• Global media and influencer network
• Campaign management and project execution skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of successful product PR campaigns you've led
• Showcase your understanding of Nothing's brand and CMF's mission
• Be ready to discuss industry trends and competitor activities

ATS Keywords: Product PR, Global PR, Campaign Management, Media Relations, Strategic Messaging, Consumer Electronics, Tech Industry, Influencer Marketing

ASSUMPTION: The interview process will likely focus on assessing the candidate's strategic thinking, communication skills, and cultural fit, as well as their understanding of the tech industry and Nothing's brand.

🛠️ Tools & Technologies

• PR software and tools (e.g., Muck Rack, Agility PR Solutions, Cision)
• Project management tools (e.g., Asana, Trello, JIRA)
• Microsoft Office Suite
• Google Workspace
• Social media platforms (e.g., Twitter, LinkedIn, Facebook)

ASSUMPTION: Familiarity with industry-standard PR software, project management tools, and social media platforms is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Design-driven
• Emotion-focused
• Human-centric
• Bold and innovative
• Collaborative

Work Style:

• Fast-paced and dynamic
• Cross-functional collaboration
• Results-oriented
• Creative and experimental
• Data-informed decision-making

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working collaboratively across multiple teams and time zones?
• Do you have a strong understanding of the tech industry and consumer electronics market?
• Are you passionate about design, emotion, and human creativity in tech?

ASSUMPTION: Candidates who align with Nothing's values and work style, and who are passionate about design and human creativity in tech, will likely find success in this role.

⚠️ Potential Challenges

• Managing complex, multi-region PR campaigns with tight deadlines
• Balancing global brand consistency with regional market nuances
• Adapting to a fast-changing tech industry and media landscape
• Working effectively in a remote or hybrid work environment

ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to navigate effectively.

📈 Similar Roles Comparison

• This role is more senior and global in scope than typical product PR roles
• Requires a broader range of skills and more experience than entry-level or mid-level PR positions
• Offers greater growth potential and leadership opportunities compared to similar roles

ASSUMPTION: This role is unique in its global scope, seniority, and growth potential compared to similar product PR positions in the industry.

📝 Sample Projects

• Launching a new smartphone product in multiple global markets
• Managing a product recall and subsequent re-launch campaign
• Creating a global influencer marketing strategy for a new audio product line

ASSUMPTION: These sample projects highlight the global, strategic, and complex nature of the role's responsibilities.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing and communications strategy for CMF?
• What are the biggest challenges facing the CMF brand in the next 12-24 months, and how can this role address them?
• How does Nothing support work-life balance for its employees, particularly those in remote or hybrid roles?
• What opportunities are there for professional growth and development within this role and the company?
• How does the company measure the success of its PR campaigns, and what KPIs are most important for this role?

ASSUMPTION: These questions demonstrate the candidate's strategic thinking, interest in the role's impact, and commitment to professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills, with a focus on product PR, campaign management, and strategic messaging
• Prepare examples of successful product PR campaigns you've led, emphasizing global scope and impact
• Research Nothing's brand and CMF's mission, and be ready to discuss how your skills and experience align with the role's requirements
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.