Senior PR Manager, LATAM

📌 Core Information

🔹 Job Title: Senior PR Manager, LATAM

🔹 Company: Match Group

🔹 Location: Mexico

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading external storytelling efforts for Hinge's launch and growth in Mexico and Brazil
• Executing PR strategies that align with local cultural relevance
• Collaborating with internal teams and agency partners to drive media outreach
• Securing coverage that resonates with target audiences
• Championing local expertise and insights to build brand trust and user connection

ASSUMPTION: This role requires a strategic communicator with regional expertise and strong media instincts to help introduce and grow a mission-driven brand in the LATAM market.

📋 Key Responsibilities

✅ Lead regional comms plans, executing PR strategies to support Hinge’s launch and ongoing presence in Mexico and Brazil

✅ Localize story development, shaping and adapting earned media narratives that reflect the dating culture, values, and voices of Hinge’s target audience in LATAM

✅ Collaborate cross-functionally with global marketing, comms, research, product, and trust & safety teams, as well as LATAM agency partners

✅ Drive media outreach, building and maintaining strong relationships with key editors, writers, and outlets across Mexico and Brazil

✅ Support executive comms, preparing briefing materials, talking points, and regional messaging for spokespeople and subject matter experts participating in LATAM media engagements

✅ Monitor and elevate trends, keeping a pulse on cultural and media trends, competitive landscape, and relevant local narratives to inform PR strategy

✅ Write for regional impact, drafting and localizing press releases, pitches, media FAQs, and other PR materials in Spanish and/or Portuguese

✅ Manage inbound media, fielding, assessing, and responding to LATAM press inquiries

✅ Coordinate agency workflow, ensuring delivery of regular coverage tracking, biweekly updates, and monthly reporting that identifies results and opportunities

✅ Champion local expertise, sharing ongoing insights into the LATAM dating culture, regulatory environment, and safety conversations

ASSUMPTION: This role requires a high level of autonomy, strong organizational skills, and the ability to manage multiple deadlines and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Journalism, Marketing, or a related field

Experience: 5+ years of experience in public relations, communications, or journalism, with a strong track record in consumer-facing storytelling. Experience working in or across Mexico and/or Brazil is required.

Required Skills:

• Culturally fluent with a deep understanding of the cultural nuances, media environments, and dating norms in LATAM
• Strong editorial instincts with the ability to spot a compelling story and shape it for press
• Proven success securing earned coverage in Mexico and/or Brazil across lifestyle, tech, business, and culture-focused media
• Exceptional writing skills in Spanish and/or Portuguese, with the ability to localize Hinge’s tone and message for different audiences
• Digitally and socially aware, with an active engagement in internet culture and emerging platforms
• Cross-functional communicator, comfortable partnering with global and local teams, agency partners, and subject matter experts
• Self-starter, proactive, dependable, and confident in owning regional workstreams and making sound judgments
• Data-informed storytelling, curious about trends, research, and behavioral insights, and able to translate them into thoughtful, timely media angles
• Highly organized, able to manage multiple deadlines and track deliverables
• Mission-aligned, energized by Hinge’s purpose to build a less lonely world and eager to help tell stories that champion connection, empathy, and trust

Preferred Skills:

• Fluency in both Spanish and Portuguese
• Experience working with global teams and managing remote agency partners
• Knowledge of the dating industry and trends

ASSUMPTION: Candidates with experience in the tech industry or working with consumer-facing brands may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: MXN 753,522 - MXN 904,227 per year (based on location in Mexico)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off and holidays
• Employee stock purchase plan
• Tuition reimbursement
• Gym membership reimbursement
• Employee assistance program

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is in Mexican Pesos (MXN) and is based on the location in Mexico. The salary may be subject to geographic adjustment if an authorization is granted to work outside of the listed location.

📌 Applicant Insights

🔍 Company Context

Industry: Match Group operates in the online dating industry, with a portfolio of over 45 brands, including Match, OkCupid, Tinder, and Hinge. The company is focused on sparking meaningful connections for singles worldwide.

Company Size: Match Group has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Match Group was founded in 1995 and has since grown to become a pioneer in the online dating industry.

Company Description:

• Match Group is on a mission to spark meaningful connections for every single person in the world
• The company operates more than 45 brands under its portfolio, including Match, OkCupid, Tinder, and Hinge
• Today, hundreds of millions of singles have found a meaningful connection using a Match Group product

Company Specialties:

• Online dating
• Consumer technology
• Social media
• Marketing and advertising

Company Website: mtch.com

ASSUMPTION: Match Group's focus on innovation and growth in the online dating industry provides an exciting opportunity for the right candidate to make a significant impact in the LATAM market.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and the ability to drive regional PR efforts for Hinge's expansion into Mexico and Brazil.

Reporting Structure: The Senior PR Manager, LATAM, will report directly to the Global Head of Communications and work closely with regional agency partners, as well as internal teams such as marketing, comms, research, product, and trust & safety.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The position requires frequent travel to Mexico and Brazil to build relationships with media outlets, attend events, and collaborate with local teams.

Growth Opportunities:

• As Hinge continues to grow in the LATAM market, there may be opportunities for the Senior PR Manager to expand their team or take on additional responsibilities
• With Match Group's diverse portfolio of brands, there may be opportunities for the right candidate to explore other roles within the company
• This role provides the opportunity to gain regional expertise and develop a strong professional network in the LATAM market

ASSUMPTION: The success of the Senior PR Manager, LATAM, will be crucial to Hinge's expansion and growth in the region, providing ample opportunities for professional development and growth.

🌍 Location & Work Environment

Office Type: Match Group's offices are modern, collaborative workspaces designed to foster creativity and innovation.

Office Location(s): Mexico (primary location), with frequent travel to Brazil and potential opportunities to work remotely

Geographic Context:

• Mexico and Brazil are the two largest markets in Latin America, with a combined population of over 212 million people
• Both countries have vibrant and growing online dating markets, presenting significant opportunities for Hinge's expansion
• The LATAM region is culturally diverse, with unique dating norms and media environments that require a nuanced and strategic approach to PR

Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexibility for remote work as needed. The position may require occasional evenings and weekends to accommodate media deadlines and events.

ASSUMPTION: The Senior PR Manager, LATAM, should be comfortable with frequent travel and working in different time zones to effectively manage regional PR efforts.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the talent acquisition team
• Phone or video interview with the Global Head of Communications
• Case study or writing assignment to assess communication skills and cultural understanding
• Final interview with the Global Head of Communications and other key stakeholders

Key Assessment Areas:

• Cultural fluency and understanding of the LATAM market
• Strategic communication skills and ability to develop regional PR plans
• Media relations experience and ability to secure earned coverage
• Writing skills and ability to localize Hinge's tone and message for different audiences
• Cross-functional communication skills and ability to collaborate with global and local teams

Application Tips:

• Highlight relevant experience working in or across Mexico and/or Brazil, with a focus on consumer-facing storytelling and media relations
• Tailor your resume and cover letter to emphasize your cultural fluency, strategic communication skills, and ability to drive regional PR efforts
• Prepare a case study or writing sample that demonstrates your ability to localize Hinge's tone and message for the LATAM market
• Be ready to discuss your understanding of the LATAM dating culture, media environments, and trends in the online dating industry

ATS Keywords: LATAM, Mexico, Brazil, PR, communications, storytelling, media relations, consumer-facing, cultural fluency, regional expertise, dating industry, online dating, Hinge

ASSUMPTION: Match Group's application process is designed to assess candidates' strategic communication skills, cultural fluency, and ability to drive regional PR efforts for Hinge's expansion into the LATAM market.

🛠️ Tools & Technologies

• Media databases and monitoring tools (e.g., Muck Rack, Agility PR Solutions)
• Project management software (e.g., Asana, Trello)
• Collaboration tools (e.g., Google Workspace, Microsoft 365)
• Writing and design tools (e.g., Microsoft Word, Adobe Creative Suite)

ASSUMPTION: The Senior PR Manager, LATAM, should be comfortable using a variety of tools and technologies to manage regional PR efforts, collaborate with global and local teams, and track media coverage.

👔 Cultural Fit Considerations

Company Values:

• Authenticity: Share your genuine thoughts and opinions directly
• Courage: Invite and deeply consider challenges and criticism
• Empathy: Be empathetic, communitarian, and trustworthy

Work Style:

• Collaborative and cross-functional, with a focus on driving regional PR efforts
• Data-informed and strategic, with a strong emphasis on storytelling and media relations
• Adaptable and responsive, with the ability to manage multiple deadlines and projects simultaneously

Self-Assessment Questions:

• Do you have a deep understanding of the cultural nuances, media environments, and dating norms in LATAM, especially among Gen Z, millennial women, and LGBTQIA+ communities?
• Are you comfortable working in a fast-paced, dynamic environment with frequent travel and remote collaboration?
• Do you have strong editorial instincts and the ability to spot a compelling story, shape it for press, and craft narratives that resonate across borders?

ASSUMPTION: Match Group's company culture values authenticity, courage, and empathy, with a focus on driving meaningful connections for singles worldwide. The Senior PR Manager, LATAM, should be comfortable working in a collaborative, cross-functional environment and be able to adapt to the unique cultural nuances of the LATAM market.

⚠️ Potential Challenges

• Navigating the unique cultural nuances, media environments, and dating norms of Mexico and Brazil
• Managing multiple deadlines, projects, and time zones simultaneously
• Building and maintaining strong relationships with key editors, writers, and outlets across two large and diverse markets
• Securing earned media coverage in competitive and dynamic media landscapes
• Adapting to the fast-paced and evolving nature of the online dating industry

ASSUMPTION: The Senior PR Manager, LATAM, should be comfortable working in a dynamic and fast-paced environment, with the ability to adapt to the unique cultural nuances of the LATAM market and manage multiple deadlines and projects simultaneously.

📈 Similar Roles Comparison

• Unlike other regional PR roles, this position requires a strong focus on consumer-facing storytelling and media relations in the online dating industry
• The LATAM market presents unique cultural nuances, media environments, and dating norms that require a nuanced and strategic approach to PR
• This role provides an opportunity to gain regional expertise and develop a strong professional network in the LATAM market, with potential growth opportunities as Hinge continues to expand

ASSUMPTION: The Senior PR Manager, LATAM, should have experience working in or across Mexico and/or Brazil, with a strong track record in consumer-facing storytelling and media relations in the online dating industry.

📝 Sample Projects

• Developing and executing a regional PR strategy for Hinge's launch in Mexico and Brazil, including localizing earned media narratives and driving media outreach
• Securing earned media coverage in top-tier lifestyle, consumer tech, and business outlets across Mexico and Brazil, with a focus on positioning Hinge as the most trusted app for intentional dating
• Managing inbound media inquiries and coordinating with internal teams to ensure timely and thoughtful responses
• Collaborating with global and local teams, as well as agency partners, to support campaigns and storytelling moments that drive brand awareness and user engagement

ASSUMPTION: The Senior PR Manager, LATAM, should have experience developing and executing regional PR strategies, with a strong focus on consumer-facing storytelling and media relations in the online dating industry.

❓ Key Questions to Ask During Interview

• How does Match Group support the growth and expansion of its brands in the LATAM market?
• What are the key priorities for the Senior PR Manager, LATAM, in the first 90 days?
• How does Match Group foster a culture of authenticity, courage, and empathy, and how does this translate to the LATAM market?
• What opportunities are there for professional development and growth within Match Group and the LATAM market?
• How does Match Group approach regional PR efforts, and what resources and support will be provided to the Senior PR Manager, LATAM?

ASSUMPTION: The Senior PR Manager, LATAM, should be prepared to discuss their understanding of the LATAM market, their strategic communication skills, and their ability to drive regional PR efforts for Hinge's expansion into the region.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your cultural fluency, strategic communication skills, and ability to drive regional PR efforts
• Prepare a case study or writing sample that demonstrates your ability to localize Hinge's tone and message for the LATAM market
• Be ready to discuss your understanding of the LATAM dating culture, media environments, and trends in the online dating industry during your interviews
• Follow up with the talent acquisition team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.