Senior PR Manager (m/w/d) – Remote oder Berlin
getpress
Full-time
Remote
Worldwide
🌐 Digital Marketing
📌 Core Information
- Job Title: Senior PR Manager (m/w/d) – Remote oder Berlin
- Company: getpress
- Location: Remote (Germany) or Berlin, Germany
- Job Type: Full-Time
- Category: Public Relations and Communications Services
- Date Posted: May 23, 2025
- Experience Level: 5-10 years
- Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing individual PR strategies for clients in B2B and B2C sectors
- Writing press releases and creating engaging content
- Building and maintaining relationships with journalists and experts
- Providing strategic communication and consultancy to clients
- Collaborating with a diverse team and sharing knowledge openly
ASSUMPTION: This role requires a strong understanding of both B2B and B2C markets, as well as excellent communication and writing skills.
📋 Key Responsibilities
- Develop and implement PR strategies tailored to clients' needs and target audiences
- Write high-quality press releases, pitches, and other content
- Build and maintain strong relationships with journalists and industry experts
- Provide strategic communication and consultancy to clients, helping them achieve their business objectives
- Collaborate with the team, sharing knowledge and providing feedback to support collective growth
- Monitor news trends and proactively identify opportunities for clients
ASSUMPTION: Success in this role requires a proactive approach, strong analytical skills, and the ability to work independently and in a team.
🎯 Required Qualifications
- Education: Bachelor's degree in Communications, Journalism, or a related field (or equivalent experience)
- Experience: At least 4 years of experience in PR, ideally in an agency setting
- Required Skills:
- Proven track record of securing media placements for clients
- Excellent writing and communication skills in German (C2 level) and English
- Strong analytical and strategic thinking skills
- Ability to build and maintain relationships with journalists and experts
- Experience with AI tools to streamline processes
- Knowledge of B2B and B2C markets
- Preferred Skills:
- Experience with KPI development and measurement
- Familiarity with the European tech and startup ecosystem
ASSUMPTION: Candidates with a strong portfolio demonstrating their ability to create compelling narratives from complex topics will be highly competitive.
💰 Compensation & Benefits
- Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for senior PR roles in Germany)
- Benefits:
- Flexible working models (remote, hybrid, or on-site)
- Company pension scheme
- Digital game nights
- Team events
- Additional vacation days based on tenure
- Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for senior PR roles in Germany, considering the experience level and location.
📌 Applicant Insights
🔍 Company Context
- Industry: Public Relations and Communications Services
- Company Size: 11-50 employees
- Founded: 2017
- Company Description: getpress is a PR agency specializing in helping growth companies and scale-ups gain the attention they deserve. They focus on providing strategic, measurable, and transparent PR solutions tailored to their clients' needs.
- Company Specialties: Public Relations, Media Relations, Content Marketing, SEO Links, Speaker Opps, Reputation Management, PR Strategy, Crisis PR, and Media Training
📊 Role Analysis
- Career Level: Senior
- Reporting Structure: This role reports directly to the Head of PR or a similar position.
- Work Arrangement: Remote (Germany) or on-site in Berlin, with flexible working hours and the option to work remotely full-time.
- Growth Opportunities: getpress offers opportunities for professional development and growth within the company, as well as the chance to work with a diverse range of clients and industries.
🌍 Location & Work Environment
- Office Type: Remote or on-site in Berlin
- Office Location(s): Berlin, Germany
- Geographic Context: Berlin is a vibrant, multicultural city with a thriving tech and startup scene. Living in Germany offers a high quality of life, with excellent healthcare, education, and infrastructure.
- Work Schedule: Full-time (40 hours per week) with flexible scheduling
💼 Interview & Application Insights
- Typical Process: Online application → Phone or video screening → In-depth interview → Final decision
- Key Assessment Areas: Strategic thinking, communication skills, writing samples, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past PR campaigns and their outcomes
- Showcase your understanding of the company and its clients
- ATS Keywords: PR strategy, media relations, content creation, client communication, journalist writing, networking, market analysis, KPI development, team collaboration, feedback sharing, proactive communication, AI tools utilization, B2B communication, B2C communication, German language proficiency, English language proficiency
🛠️ Tools & Technologies
- AI tools for process automation and content creation
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
- Media databases and monitoring tools (e.g., Muck Rack, Agility PR Solutions)
👔 Cultural Fit Considerations
- Company Values: Visionary, entrepreneurial, collaborative, and committed to continuous learning
- Work Style: Flexible, results-driven, and focused on personal and professional growth
- Self-Assessment Questions:
- How do you stay up-to-date with industry trends and news?
- Can you provide an example of a time when you proactively identified a PR opportunity for a client?
- How do you approach working with a diverse team, and what steps do you take to ensure open communication and collaboration?
⚠️ Potential Challenges
- Managing multiple clients and projects simultaneously
- Balancing remote work and maintaining strong communication with the team
- Adapting to the fast-paced and ever-changing tech and startup ecosystem
📈 Similar Roles Comparison
- Comparison Point 1: This role focuses on strategic PR and consultancy, whereas some related positions may be more focused on tactical execution or specific industry sectors.
- Comparison Point 2: getpress works primarily with growth companies and scale-ups, offering a unique opportunity to work with innovative and fast-growing clients.
- Comparison Point 3: This role offers the opportunity to work remotely or on-site in Berlin, providing flexibility and the chance to live and work in a vibrant city.
📝 Sample Projects
- Developing a comprehensive PR strategy for a B2B tech company launching a new product
- Securing media coverage for a B2C startup in the sustainable fashion industry
- Managing a crisis communication situation for a client in the food and beverage sector
❓ Key Questions to Ask During Interview
- How does getpress support the professional development and growth of its employees?
- Can you describe the team structure and how this role fits within it?
- How does getpress approach working with clients in the tech and startup ecosystem?
- What are the most challenging aspects of working in a remote or hybrid environment at getpress?
- How does getpress measure the success of its PR campaigns, and how do these metrics inform future strategies?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.get-press.de/karriere/job-offers/senior-pr-manager-m-w-d-remote-oder-berlin/)
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past PR campaigns and their outcomes
- Showcase your understanding of the company and its clients
- Follow up after submitting your application to express your interest in the role
- Job Title: Senior PR Manager (m/w/d) – Remote oder Berlin
- Company: getpress
- Location: Remote (Germany) or Berlin, Germany
- Job Type: Full-Time
- Category: Public Relations and Communications Services
- Date Posted: May 23, 2025
- Experience Level: 5-10 years
- Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing individual PR strategies for clients in B2B and B2C sectors
- Writing press releases and creating engaging content
- Building and maintaining relationships with journalists and experts
- Providing strategic communication and consultancy to clients
- Collaborating with a diverse team and sharing knowledge openly
ASSUMPTION: This role requires a strong understanding of both B2B and B2C markets, as well as excellent communication and writing skills.
📋 Key Responsibilities
- Develop and implement PR strategies tailored to clients' needs and target audiences
- Write high-quality press releases, pitches, and other content
- Build and maintain strong relationships with journalists and industry experts
- Provide strategic communication and consultancy to clients, helping them achieve their business objectives
- Collaborate with the team, sharing knowledge and providing feedback to support collective growth
- Monitor news trends and proactively identify opportunities for clients
ASSUMPTION: Success in this role requires a proactive approach, strong analytical skills, and the ability to work independently and in a team.
🎯 Required Qualifications
- Education: Bachelor's degree in Communications, Journalism, or a related field (or equivalent experience)
- Experience: At least 4 years of experience in PR, ideally in an agency setting
- Required Skills:
- Proven track record of securing media placements for clients
- Excellent writing and communication skills in German (C2 level) and English
- Strong analytical and strategic thinking skills
- Ability to build and maintain relationships with journalists and experts
- Experience with AI tools to streamline processes
- Knowledge of B2B and B2C markets
- Preferred Skills:
- Experience with KPI development and measurement
- Familiarity with the European tech and startup ecosystem
ASSUMPTION: Candidates with a strong portfolio demonstrating their ability to create compelling narratives from complex topics will be highly competitive.
💰 Compensation & Benefits
- Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for senior PR roles in Germany)
- Benefits:
- Flexible working models (remote, hybrid, or on-site)
- Company pension scheme
- Digital game nights
- Team events
- Additional vacation days based on tenure
- Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for senior PR roles in Germany, considering the experience level and location.
📌 Applicant Insights
🔍 Company Context
- Industry: Public Relations and Communications Services
- Company Size: 11-50 employees
- Founded: 2017
- Company Description: getpress is a PR agency specializing in helping growth companies and scale-ups gain the attention they deserve. They focus on providing strategic, measurable, and transparent PR solutions tailored to their clients' needs.
- Company Specialties: Public Relations, Media Relations, Content Marketing, SEO Links, Speaker Opps, Reputation Management, PR Strategy, Crisis PR, and Media Training
📊 Role Analysis
- Career Level: Senior
- Reporting Structure: This role reports directly to the Head of PR or a similar position.
- Work Arrangement: Remote (Germany) or on-site in Berlin, with flexible working hours and the option to work remotely full-time.
- Growth Opportunities: getpress offers opportunities for professional development and growth within the company, as well as the chance to work with a diverse range of clients and industries.
🌍 Location & Work Environment
- Office Type: Remote or on-site in Berlin
- Office Location(s): Berlin, Germany
- Geographic Context: Berlin is a vibrant, multicultural city with a thriving tech and startup scene. Living in Germany offers a high quality of life, with excellent healthcare, education, and infrastructure.
- Work Schedule: Full-time (40 hours per week) with flexible scheduling
💼 Interview & Application Insights
- Typical Process: Online application → Phone or video screening → In-depth interview → Final decision
- Key Assessment Areas: Strategic thinking, communication skills, writing samples, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past PR campaigns and their outcomes
- Showcase your understanding of the company and its clients
- ATS Keywords: PR strategy, media relations, content creation, client communication, journalist writing, networking, market analysis, KPI development, team collaboration, feedback sharing, proactive communication, AI tools utilization, B2B communication, B2C communication, German language proficiency, English language proficiency
🛠️ Tools & Technologies
- AI tools for process automation and content creation
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
- Media databases and monitoring tools (e.g., Muck Rack, Agility PR Solutions)
👔 Cultural Fit Considerations
- Company Values: Visionary, entrepreneurial, collaborative, and committed to continuous learning
- Work Style: Flexible, results-driven, and focused on personal and professional growth
- Self-Assessment Questions:
- How do you stay up-to-date with industry trends and news?
- Can you provide an example of a time when you proactively identified a PR opportunity for a client?
- How do you approach working with a diverse team, and what steps do you take to ensure open communication and collaboration?
⚠️ Potential Challenges
- Managing multiple clients and projects simultaneously
- Balancing remote work and maintaining strong communication with the team
- Adapting to the fast-paced and ever-changing tech and startup ecosystem
📈 Similar Roles Comparison
- Comparison Point 1: This role focuses on strategic PR and consultancy, whereas some related positions may be more focused on tactical execution or specific industry sectors.
- Comparison Point 2: getpress works primarily with growth companies and scale-ups, offering a unique opportunity to work with innovative and fast-growing clients.
- Comparison Point 3: This role offers the opportunity to work remotely or on-site in Berlin, providing flexibility and the chance to live and work in a vibrant city.
📝 Sample Projects
- Developing a comprehensive PR strategy for a B2B tech company launching a new product
- Securing media coverage for a B2C startup in the sustainable fashion industry
- Managing a crisis communication situation for a client in the food and beverage sector
❓ Key Questions to Ask During Interview
- How does getpress support the professional development and growth of its employees?
- Can you describe the team structure and how this role fits within it?
- How does getpress approach working with clients in the tech and startup ecosystem?
- What are the most challenging aspects of working in a remote or hybrid environment at getpress?
- How does getpress measure the success of its PR campaigns, and how do these metrics inform future strategies?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.get-press.de/karriere/job-offers/senior-pr-manager-m-w-d-remote-oder-berlin/)
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past PR campaigns and their outcomes
- Showcase your understanding of the company and its clients
- Follow up after submitting your application to express your interest in the role