Senior PR Manager (m/w/d) – Remote oder Berlin

📌 Core Information

🔹 Job Title: Senior PR Manager (m/w/d) – Remote oder Berlin

🔹 Company: getpress

🔹 Location: Remote (Germany) or Berlin, Germany

🔹 Job Type: Full-time, Permanent

🔹 Category: Public Relations and Communications Services

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (Germany)

🚀 Job Overview

Key aspects of this role include:

• Developing individual PR strategies for B2B and B2C clients
• Writing press releases and preparing guest contributions
• Maintaining communication with journalists and experts
• Working strategically and thematically, with a focus on media placement

ASSUMPTION: This role requires a strong understanding of both B2B and B2C markets, as well as excellent communication and writing skills.

📋 Key Responsibilities

✅ Developing individual PR strategies for clients in the B2B and B2C sectors, with a clear focus on media placement

✅ Writing press releases with substance, developing concise pitches, and preparing guest articles and interviews

✅ Maintaining professional communication with clients, planning proactively, and building long-term relationships

✅ Sharing knowledge, giving and receiving peer-to-peer feedback, and working collaboratively across all experience levels

ASSUMPTION: This role requires a high level of independence, proactivity, and strong organizational skills.

🎯 Required Qualifications

Education: Not specified

Experience: At least 4 years of experience in PR, ideally in an agency setting

Required Skills:

• Strategic and thematic PR development
• Redactionally precise writing
• Beratend on Augenhöhe (consultative and on equal terms)
• Team-oriented and open communication
• Proactive topic identification and development
• Pragmatic use of AI tools
• Proficiency in German (C2 level) and English

Preferred Skills:

• Experience in B2B and B2C markets
• Strong network of journalists
• Ability to create compelling narratives from complex topics

ASSUMPTION: Candidates with a strong background in PR and a proven track record of media placement are preferred.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (estimate based on experience level and industry standards)

Benefits:

• Flexible working models
• Company pension scheme
• Digital game nights
• Team events
• Additional vacation days

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for senior PR managers with 5-10 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services

Company Size: 11-50 employees (Small to Medium-sized)

Founded: 2017

Company Description:

• Destination for challengers, focusing on providing PR services for growth companies and scale-ups
• Committed to changing the PR industry by setting higher standards and attracting exceptional talent
• Offers flexible working models and opportunities for personal and professional growth

Company Specialties:

• Public Relations
• Media Relations
• Content Marketing
• SEO Links
• Speaker Opportunities
• Reputation Management
• PR Strategy
• Crisis PR
• Media Training

Company Website: https://www.get-press.de/karriere

ASSUMPTION: getpress is a growing company that values innovation and is committed to helping its clients succeed.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Not specified

Work Arrangement: Remote OK (Germany) or in the Berlin office

Growth Opportunities:

• Long-term career development plan with regular feedback and transparent goals
• Opportunities to work with a diverse range of clients and industries
• Potential to take on a leadership role as the company grows

ASSUMPTION: This role offers significant opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Remote or in the Berlin office

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions and recreational opportunities
• Germany has a strong economy and a well-established PR industry

Work Schedule: Full-time (40 hours per week), flexible working models available

ASSUMPTION: The remote work option allows for a better work-life balance and the opportunity to work from anywhere in Germany.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• PR strategy development and media placement
• Writing and communication skills
• Consultative and collaborative approach
• Proactivity and initiative

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of the company and the role
• Showcase your ability to develop PR strategies and place clients in relevant media

ATS Keywords: PR strategy, media relations, press writing, client communication, journalistic thinking, networking, market analysis, content development, KPI management, team collaboration, feedback culture, proactive communication, AI tools utilization, B2B communication, B2C communication, German language proficiency, English language proficiency

ASSUMPTION: The application process is designed to assess the candidate's PR skills, strategic thinking, and cultural fit with the company.

🛠️ Tools & Technologies

• Not specified

ASSUMPTION: The use of AI tools is mentioned as a requirement, but the specific tools are not listed.

👔 Cultural Fit Considerations

Company Values:

• Innovation and change
• Exceptional talent
• Flexibility and growth

Work Style:

• Collaborative and team-oriented
• Open and transparent communication
• Proactive and initiative-driven

Self-Assessment Questions:

• Do you have a strong background in PR and a proven track record of media placement?
• Are you comfortable working remotely or in a hybrid environment?
• Do you thrive in a collaborative and innovative work culture?

ASSUMPTION: getpress values candidates who are proactive, innovative, and committed to driving change in the PR industry.

⚠️ Potential Challenges

• Managing multiple clients and projects simultaneously
• Keeping up with industry trends and developments
• Adapting to a fast-paced and dynamic work environment
• Developing and maintaining strong relationships with journalists and clients

ASSUMPTION: These challenges can be overcome with strong organizational skills, proactivity, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• This role focuses on strategic PR development and media placement, rather than tactical execution
• It requires a strong understanding of both B2B and B2C markets
• Career progression may involve taking on a leadership role as the company grows

ASSUMPTION: This role is well-suited to experienced PR professionals looking to take on a strategic and consultative role.

📝 Sample Projects

• Developing a PR strategy for a B2B tech company launching a new product
• Placing a B2C consumer goods client in relevant media outlets
• Preparing a client for a high-profile interview or speaking engagement

ASSUMPTION: These projects demonstrate the strategic and consultative nature of the role, as well as the need for strong communication and writing skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to PR strategy development?
• How does the team collaborate and support each other in achieving client goals?
• What opportunities are there for professional development and growth within the company?
• How does the company measure the success of its PR campaigns?
• What is the work-life balance like for employees in this role?

ASSUMPTION: These questions help assess the company's approach to PR, team dynamics, career growth opportunities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching the company and practicing your responses to common PR interview questions
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.