1. Developing and implementing strategic PR campaigns to enhance brand visibility and drive coverage in target publications.
2. Managing and growing relationships with key national and industry publications, broadcast media, and other channels.
3. Overseeing media relations and outreach, proactively pitching compelling story ideas to journalists, and securing coverage.
4. Collaborating with brand teams and the wider marketing team to understand business objectives and create comprehensive annual PR strategies.
5. Managing a team to deliver outstanding service for THG Nutrition, ensuring frequent communication and strong relationships with senior brand leaders.
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to thrive in a fast-paced, innovative environment. A proven track record of successfully leading a team and delivering results is essential.
📋 Key Responsibilities
🔹 Brand Strategy & Planning
- Lead brand PR strategies, integrating them into larger brand marketing plans and aligning with both short-term and long-term goals.
- Partner with brand teams and the wider marketing team to understand business objectives and create comprehensive annual PR strategies.
🔹 Media Relations & Outreach
- Oversee media relations and outreach, proactively pitching compelling story ideas to journalists, securing coverage, and growing brand awareness among targeted audiences.
- Manage campaign and activity calendars, planning, and budgets to ensure effective execution of projects.
🔹 Team Management & Development
- Manage and inspire a team to deliver outstanding service for THG Nutrition, ensuring frequent communication and strong relationships with senior brand leaders.
- Conduct regular 1-1s, quarterly reviews, and daily workflow management with direct reports to ensure team development and optimal performance.
🔹 Campaign Execution & Analysis
- Oversee and execute virtual and experiential event management, including press and launch events, press mailers, and sample sends.
- Create and implement press-worthy media campaigns that ensure international and regional consistency, measurable results, and creative angles that drive coverage in target publications.
- Manage content creation, including press releases, media pitches, messaging documents, and award submissions.
- Track and analyze PR performance, competitor activities, and campaign results using platforms such as Roxhill, SEO Clarity, and Pulsar, ensuring insights are leveraged for future strategies.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under pressure to meet tight deadlines.
🎯 Required Qualifications
Education:
- Bachelor's degree in Communications, Marketing, Journalism, or a related field.
Experience:
- 5+ years of experience in a PR or communications role, with a proven track record of successfully leading a team and delivering results.
- Strong consumer PR experience, including project management and event management.
- Demonstrated ability to design and execute successful PR and marketing campaigns.
Required Skills:
- Excellent communication, storytelling, and writing skills in English with a strong attention to detail.
- Strong knowledge of the UK press and strong relationships within the industry at a senior level.
- Excellent knowledge of SEO strategies and their application to PR campaigns.
- Ability to manage budgets, projects, timelines, and schedules effectively.
- Ability to manage stakeholders at all levels, both internally and externally, ensuring strong relationships with media on a global scale.
Preferred Skills:
- Experience with Roxhill, SEO Clarity, and Pulsar platforms.
- Knowledge of additional languages.
💰 Compensation & Benefits
Salary Range: £50,000 - £60,000 per annum (based on experience and qualifications)
Benefits:
- Career Development:
- Access bespoke development programmes designed and developed by our in-house L&D team.
- Develop expertise through an upskilling programme delivered in partnership with an industry-leading training provider.
- Enhanced Leave:
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months.
- Wellbeing Support:
- Access face-to-face and virtual appointments with our in-house GP.
- Access our in-house CBT therapist.
- Access our 24/7 Employee Assistance Programme (EAP), provided by Bupa.
- State-of-the-art on-site gym.
- Access to on-site physio.
- Other Perks:
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
Working Hours: Full-time, 40 hours per week, Monday to Friday, 9:00 AM to 5:30 PM
📌 Applicant Insights
Company Context:
- Industry: Retail, specifically e-commerce and online marketplaces.
- Company Size: Medium (1,001-5,000 employees).
- Founded: 2004, with headquarters in Manchester, United Kingdom.
- Company Description: THG PLC is a global e-commerce group operating through two leading consumer businesses: THG Beauty and THG Nutrition. THG Beauty operates prominent online platforms including Lookfantastic, Dermstore, and Cult Beauty, offering a valued route to market for over 1,300 third-party brands, alongside a specialist portfolio of owned brands. THG Nutrition, led by Myprotein, the world’s largest online sports nutrition brand, spans multiple health and wellness categories, delivering its products both directly to consumers and through strategic offline partnerships worldwide.
- Company Specialties: Retail, Online Marketplace, Beauty, Sports Nutrition, Brand Building, E-commerce, Data, Wellbeing, and Marketplace.
Role Analysis:
- Career Level: Senior, with potential for growth into a director-level role.
- Reporting Structure: This role reports directly to the Head of Communications and works closely with senior brand leaders within THG Nutrition.
- Work Arrangement: On-site, with a requirement to be present at the THG headquarters in Manchester, United Kingdom.
- Growth Opportunities: This role offers opportunities to grow within the PR function, potentially leading to a director-level position, as well as the chance to work on high-profile campaigns and collaborate with senior stakeholders.
Location & Work Environment:
- Office Type: On-site, with a requirement to be present at the THG headquarters in Manchester, United Kingdom.
- Office Location: THG HQ, Manchester (WA15 0AF).
- Geographic Context: Manchester, United Kingdom, is a vibrant city with a rich cultural scene, offering a mix of urban and suburban living options. It is well-connected by public transportation, with the THG headquarters located in a convenient area with easy access to amenities.
- Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:30 PM, with the possibility of occasional flexible working arrangements.
Interview & Application Insights:
- Typical Process: The interview process typically involves an initial phone or video screen, followed by on-site interviews with the hiring manager and other senior team members. A final interview with the Head of Communications may also be conducted.
- Key Assessment Areas: Applicants should be prepared to discuss their PR campaign experience, team leadership skills, and their understanding of the UK press landscape. They should also be ready to present their ideas for enhancing the brand's visibility and driving coverage in target publications.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant PR experience, team leadership skills, and understanding of the UK press landscape.
- Prepare examples of successful PR campaigns you've led, including their objectives, strategies, and outcomes.
- Research the company and the Myprotein brand to demonstrate your understanding of their products and target audience.
- Practice your presentation skills, as you may be required to present your ideas during the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, or JIRA)
- PR platforms (e.g., Roxhill, SEO Clarity, or Pulsar)
- Social media management tools (e.g., Hootsuite or Buffer)
👔 Cultural Fit Considerations
- Company Values: THG values innovation, creativity, and a customer-centric approach. Applicants should be able to demonstrate these values in their application and interview.
- Work Style: THG encourages a collaborative, fast-paced, and innovative work environment. Applicants should be comfortable working in a dynamic, team-oriented setting and be able to adapt to change.
- Self-Assessment Questions:
- How do your personal values align with THG's company values?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach building and maintaining strong relationships with key national and industry publications, broadcast media, and other channels?
⚠️ Potential Challenges
- Role-Specific Challenges: This role may require working on tight deadlines and managing multiple projects simultaneously, which can be stressful at times.
- Company-Specific Challenges: THG's fast-paced environment may present challenges for those who prefer a more stable or structured work environment.
- Location-Specific Challenges: Manchester may have a higher cost of living compared to other UK cities, which could impact the overall compensation package.
📈 Similar Roles Comparison
- Role Differences: This role focuses on PR strategy and team leadership, whereas related roles such as PR Manager or PR Executive may have a more tactical focus on day-to-day PR activities.
- Industry-Specific Context: The retail and e-commerce industries are highly competitive and dynamic, with constant changes in consumer behavior and market trends. Applicants should be prepared to adapt to these changes and stay up-to-date with industry developments.
- Career Path Comparison: This role offers a clear path to progression into a director-level position within the PR function. Applicants should be aware of the potential career growth opportunities and be prepared to take on additional responsibilities as they progress in their career.
📝 Sample Projects
- Project 1: Develop and execute a comprehensive PR strategy for the launch of a new Myprotein product line, targeting key national and industry publications, broadcast media, and online influencers.
- Project 2: Manage a team to create and implement a crisis PR plan in response to a negative press article, minimizing brand damage and maintaining positive brand sentiment.
- Project 3: Lead a team to create and execute a virtual press event, showcasing the latest Myprotein product innovations to key media outlets and industry influencers.
💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader PR and marketing strategy for THG Nutrition and Myprotein?
- What are the most significant challenges facing the PR function within THG Nutrition, and how can this role help address them?
- How does the company support the professional development and growth of its PR team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight your relevant PR experience, team leadership skills, and understanding of the UK press landscape.
3. Prepare examples of successful PR campaigns you've led, including their objectives, strategies, and outcomes.
4. Research the company and the Myprotein brand to demonstrate your understanding of their products and target audience.
5. Practice your presentation skills, as you may be required to present your ideas during the interview process.
6. Follow up on your application status within 14 days of submission, if you have not heard back from the company.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
