Senior PR Strategist

📌 Core Information

🔹 Job Title: Senior PR Strategist

🔹 Company: Botanic Tonics

🔹 Location: Remote (preference for NYC or LA)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (preference for NYC or LA)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic PR campaigns to drive earned media and secure high-impact placements
• Serving as the primary point of contact between media and internal teams
• Cultivating relationships within the CPG and wellness space
• Representing Botanic Tonics at events, trade shows, and networking forums

ASSUMPTION: This role requires a strong understanding of the consumer packaged goods industry, with a focus on functional beverages and wellness. The ideal candidate will have experience in PR, preferably in an agency or in-house at a CPG brand.

📋 Key Responsibilities

✅ Media Relations & Earned Coverage: Develop and execute PR strategies that drive earned media across consumer and trade outlets. Pitch story angles, product launches, and company news to secure high-value placements. Build relationships with journalists, editors, and influencers across wellness, beverage, and Tier 1 media. Monitor industry trends and identify proactive PR opportunities.

✅ Spokesperson Support: Coordinate interviews with company execs and subject matter experts. Lead media prep: messaging, Q&A development, and training. Serve as point of contact between media and internal teams.

✅ Content & Messaging: Write press releases, media alerts, Q&As, and fact sheets. Develop narratives around innovation, milestones, and industry POVs. Ensure consistency of messaging across internal and external communications.

✅ Industry & Thought Leadership: Cultivate relationships within the CPG and wellness space. Secure speaking opportunities and executive bylines. Represent the brand at events, trade shows, and networking forums.

ASSUMPTION: This role requires strong communication, writing, and organizational skills. The ideal candidate will be comfortable juggling multiple priorities and working in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in PR, Communications, Marketing, Journalism, or related field

Experience: 2-5 years in PR, ideally in a PR agency or in-house at a CPG brand. Experience in consumer packaged goods, ideally beverage or wellness. Proven track record of earned media wins in both trade and Tier 1 outlets (e.g., WSJ, NYT, CNN).

Required Skills:

• Strong writing, pitching, and communication skills
• Organized, detail-oriented, and comfortable juggling multiple priorities
• Familiarity with media monitoring tools and PR platforms

Preferred Skills:

• Experience in functional beverage, supplements, or natural products
• Existing media relationships in CPG and beverage trade press
• Exposure to crisis communications and reputation management
• Familiarity with digital PR and social media integration
• Experience working in emerging or high-growth environments

ASSUMPTION: While not explicitly stated, it's assumed that the ideal candidate will have a strong understanding of the functional beverage and wellness industries, as well as a proven track record of driving earned media and securing high-impact placements.

💰 Compensation & Benefits

Salary Range: $125,000 - $140,000 per year. This range is based on industry standards for a Senior PR Strategist role with 2-5 years of experience in the consumer packaged goods industry.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO policy
• Flexible work arrangements

Working Hours: Full-time, with flexible hours to accommodate media and event schedules.

ASSUMPTION: The salary range provided is an estimate based on industry standards and the experience level required for this role. Benefits are assumed to be competitive and in line with industry standards for a company of this size.

📌 Applicant Insights

🔍 Company Context

Industry: Botanic Tonics operates in the functional beverage and wellness space, focusing on kava products with blends of naturally active ingredients. The company aims to help consumers engage with the present and enrich their lives.

Company Size: Botanic Tonics has 201-500 employees, making it a mid-sized company. This size allows for a more collaborative work environment and opportunities for growth.

Founded: Botanic Tonics was founded in 2021, making it a relatively new company in the functional beverage and wellness industry.

Company Description:

• Botanic Tonics is a functional beverage company that focuses on kava products with blends of naturally active ingredients
• The company aims to help consumers engage with the present and enrich their lives by providing products that bring them down to earth and into the present
• Botanic Tonics is committed to building brand equity, protecting reputation, and fueling sales growth through strategic communications

Company Specialties:

• Functional beverages
• Wellness products
• Kava-based products

Company Website: botanictonics.com

ASSUMPTION: Botanic Tonics is a growing company in the functional beverage and wellness industry. The company is focused on building brand equity, protecting reputation, and fueling sales growth through strategic communications.

📊 Role Analysis

Career Level: This role is a senior-level position within the marketing and communications department. It reports directly to the VP of Marketing and Communications.

Reporting Structure: The Senior PR Strategist will report directly to the VP of Marketing and Communications and will work closely with the marketing, sales, and product teams.

Work Arrangement: This role is remote, with a preference for candidates based in NYC or LA. The work arrangement is full-time, with flexible hours to accommodate media and event schedules.

Growth Opportunities:

• As a growing company, Botanic Tonics offers opportunities for career advancement and growth within the marketing and communications department
• The ideal candidate will have the opportunity to shape the company's PR strategy and make a significant impact on its growth and success
• This role offers the opportunity to work with a diverse range of stakeholders, including journalists, influencers, and industry experts

ASSUMPTION: The ideal candidate for this role will have a strong understanding of the functional beverage and wellness industries, as well as a proven track record of driving earned media and securing high-impact placements. They will also be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities effectively.

🌍 Location & Work Environment

Office Type: Remote, with a preference for candidates based in NYC or LA

Office Location(s): Botanic Tonics' headquarters is located in Broken Arrow, Oklahoma. However, this role is remote and can be performed from anywhere in the United States.

Geographic Context:

• The functional beverage and wellness industry is a growing and competitive market
• Botanic Tonics operates in a crowded market, with many established and emerging competitors
• The company's focus on kava products with blends of naturally active ingredients sets it apart from its competitors

Work Schedule: Full-time, with flexible hours to accommodate media and event schedules. The work schedule may vary depending on the needs of the business and the demands of the role.

ASSUMPTION: The ideal candidate for this role will be comfortable working remotely and be able to manage their time effectively to meet the demands of the role.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• In-depth interview with the VP of Marketing and Communications
• Final interview with the CEO

Key Assessment Areas:

• PR and communication skills
• Industry knowledge and experience
• Cultural fit and alignment with company values
• Problem-solving and strategic thinking

Application Tips:

• Highlight your experience in driving earned media and securing high-impact placements
• Tailor your resume and cover letter to emphasize your relevant skills and experience
• Prepare for behavioral interview questions that focus on your PR and communication skills
• Research Botanic Tonics and the functional beverage and wellness industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: PR, communications, media relations, earned media, consumer packaged goods, wellness, functional beverages, kava, strategic communications, brand equity, reputation management, crisis communications, digital PR, social media integration

ASSUMPTION: The ideal candidate for this role will have a strong understanding of the functional beverage and wellness industries, as well as a proven track record of driving earned media and securing high-impact placements. They will also be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities effectively.

🛠️ Tools & Technologies

• Media monitoring tools (e.g., Muck Rack, Agility PR Solutions)
• PR platforms (e.g., Cision, PRWeb)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The ideal candidate for this role will be familiar with media monitoring tools and PR platforms, as well as project management tools to help manage their time and priorities effectively.

👔 Cultural Fit Considerations

Company Values:

• Integrity: We act with honesty and transparency in all our interactions
• Innovation: We continuously seek new and better ways to bring our products to market
• Collaboration: We work together to achieve our goals and support each other's success

Work Style:

• Fast-paced and dynamic
• Results-driven and focused on achieving measurable outcomes
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a proven track record of driving earned media and securing high-impact placements?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple priorities effectively?
• Do you align with Botanic Tonics' company values and work style?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Botanic Tonics, aligning with the company's values and work style. They will also have a proven track record of driving earned media and securing high-impact placements, as well as the ability to manage multiple priorities effectively in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• The functional beverage and wellness industry is a growing and competitive market, with many established and emerging competitors
• The role requires a strong understanding of the functional beverage and wellness industries, as well as a proven track record of driving earned media and securing high-impact placements
• The work arrangement is remote, with a preference for candidates based in NYC or LA, which may present challenges for candidates living in other time zones
• The role may require occasional travel to attend industry events and trade shows

ASSUMPTION: The ideal candidate for this role will be comfortable working in a competitive market and be able to manage multiple priorities effectively in a fast-paced, dynamic environment. They will also be comfortable working remotely and be able to manage their time effectively to meet the demands of the role.

📈 Similar Roles Comparison

• This role is similar to a Senior PR Manager or Director of PR role in a consumer packaged goods company, with a focus on functional beverages and wellness
• The main difference between this role and a similar role in a larger company is the size of the company and the level of autonomy and responsibility that comes with it
• This role offers the opportunity to shape the company's PR strategy and make a significant impact on its growth and success

ASSUMPTION: The ideal candidate for this role will have experience in a similar role in a consumer packaged goods company, with a focus on functional beverages and wellness. They will also be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities effectively.

📝 Sample Projects

• Developing and executing a strategic PR campaign to launch a new functional beverage product
• Securing high-impact placements in Tier 1 media outlets (e.g., WSJ, NYT, CNN) to drive brand awareness and reputation
• Cultivating relationships with journalists, influencers, and industry experts to secure speaking opportunities and executive bylines

ASSUMPTION: The ideal candidate for this role will have experience in developing and executing strategic PR campaigns, securing high-impact placements, and cultivating relationships with journalists, influencers, and industry experts.

❓ Key Questions to Ask During Interview

• Can you describe the company's PR strategy and how this role fits into it?
• What are the biggest challenges facing the functional beverage and wellness industry, and how does Botanic Tonics differentiate itself from its competitors?
• How does Botanic Tonics support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Botanic Tonics approach work-life balance and flexibility for its employees?

ASSUMPTION: The ideal candidate for this role will be curious and proactive, asking thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experience
• Prepare for behavioral interview questions that focus on your PR and communication skills
• Research Botanic Tonics and the functional beverage and wellness industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.