📌 Core Information
🔹 Job Title: Senior Principal Product Marketing Manager - Strategic Planning
🔹 Company: Procore Technologies
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Austin, TX office)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and portfolio management for Product Marketing
- Cross-functional collaboration with senior leaders to optimize GTM strategies
- Operational excellence through frameworks, playbooks, and standardized processes
- Driving measurable business value through effective Product Marketing
ASSUMPTION: This role requires a strategic thinker with strong operational acumen who can thrive in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Drive annual/quarterly strategic planning for Product Marketing, aligning priorities to company goals.
✅ Lead development of a long-range roadmap for PMM initiatives.
✅ Support resource planning, capacity management, and portfolio alignment.
✅ Ensure strategic initiatives are tracked, reported, and adapted based on business needs.
✅ Define and evolve the Product Marketing operating model to support scale.
✅ Develop repeatable GTM frameworks for product launches, adoption, and portfolio positioning.
✅ Collaborate with Revenue Operations to track GTM metrics.
✅ Serve as a strategic thought partner to senior leaders in Product, Sales, Marketing, and RevOps.
✅ Lead cross-functional initiatives aimed at improving GTM velocity, alignment, and effectiveness.
ASSUMPTION: This role involves a mix of strategic planning, operational execution, and cross-functional collaboration, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of experience in Product Marketing, Strategic Planning, GTM Strategy, or Program Management (B2B SaaS ideal)
Required Skills:
- Proven success leading strategic planning and operational initiatives for marketing or GTM organizations
- Strong understanding of product marketing's role in driving growth, positioning, and customer adoption
- Experience influencing executive stakeholders and driving cross-functional alignment
- Ability to synthesize data, insights, and business goals into actionable plans and frameworks
- Comfortable managing through ambiguity and balancing strategic vision with execution
- Exceptional communication, facilitation, and stakeholder management skills
Preferred Skills:
- Familiarity with tools like Salesforce, Highspot, Seismic, Asana, and Confluence
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record in strategic planning and cross-functional collaboration within a marketing or GTM organization.
💰 Compensation & Benefits
Salary Range: $192,000 - $264,000 per year. Eligible for Bonus Incentive Compensation.
Benefits:
- Paid Time Off
- Healthcare Coverage
- Career Enrichment
- Development Programs
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work on occasion.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Austin, TX. Actual compensation will be based on a candidate's job-related skills, experience, education, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Construction Software
Company Size: 1,001-5,000 employees. This size allows for ample opportunities for collaboration and growth but maintains a manageable structure for decision-making.
Founded: Procore Technologies was founded in 2002 and has since grown to become a leading provider of construction management software.
Company Description:
- Procore is a leading technology partner for every stage of construction, with over three million projects in 150+ countries running on its purpose-built, unified platform.
- Their innovative technology delivers AI & data-driven insights to help teams drive efficiency and mitigate risks throughout the construction lifecycle.
- Procore is committed to shaping a better future for construction professionals, projects, and communities by harnessing the power of technology and deep industry expertise.
Company Specialties:
- Construction Software
- Construction Project Management Software
- Online Project Management Software
- Web-based Construction Management Tools
- iPad for Construction
- Construction Submittals
- iPhone for Construction
- Construction Project Software
Company Website: https://www.procore.com
ASSUMPTION: Procore's focus on construction software provides a unique opportunity for candidates interested in the construction industry and technology-driven solutions.
📊 Role Analysis
Career Level: Senior Principal level, indicating significant experience and expertise in the field of Product Marketing.
Reporting Structure: This role reports directly to the Senior Director, Product Marketing, providing a clear line of communication and decision-making authority.
Work Arrangement: On-site in Austin, TX, with occasional remote work flexibility.
Growth Opportunities:
- Procore's rapid growth and expansion present numerous opportunities for career advancement and professional development.
- The strategic nature of this role offers ample opportunities to influence company direction and contribute to its success.
- Procore's commitment to employee growth and development is reflected in its career enrichment and development programs.
ASSUMPTION: Given Procore's growth and commitment to employee development, candidates can expect ample opportunities for career advancement and professional growth.
🌍 Location & Work Environment
Office Type: Procore's Austin, TX office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 221 W 6th St, Suite 1800, Austin, Texas 78701, United States
Geographic Context:
- Austin, TX is a vibrant, growing city with a strong tech industry, offering a high quality of life and numerous cultural attractions.
- The central location of Procore's Austin office provides easy access to public transportation, dining, and entertainment options.
- Austin's mild climate and diverse population create a welcoming and inclusive work environment.
Work Schedule: Full-time, with a typical workweek of 40 hours, offering flexibility for remote work on occasion.
ASSUMPTION: Procore's Austin office provides a modern, collaborative work environment that fosters productivity and innovation, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and planning skills
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
- Technical knowledge of product marketing and GTM strategies
Application Tips:
- Tailor your resume and cover letter to highlight your strategic planning, operational, and cross-functional collaboration experience.
- Prepare examples of your strategic planning initiatives, their impact, and the results you've driven.
- Research Procore's products, market position, and competition to demonstrate your understanding of the industry and the role's context.
ATS Keywords: Product Marketing, Strategic Planning, GTM Strategy, Program Management, Cross-Functional Collaboration, Data Synthesis, Stakeholder Management, Communication, Facilitation, Salesforce, Highspot, Seismic, Asana, Confluence
ASSUMPTION: Procore's interview process is designed to assess candidates' strategic thinking, operational acumen, and cross-functional collaboration skills, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Salesforce
- Highspot
- Seismic
- Asana
- Confluence
ASSUMPTION: Familiarity with these tools is preferred but not required. Candidates should be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Integrity
- Quality
- Collaboration
- Innovation
Work Style:
- Proactive and strategic mindset
- Strong operational acumen and attention to detail
- Excellent communication and collaboration skills
- Ability to thrive in a dynamic, cross-functional environment
Self-Assessment Questions:
- How do you approach strategic planning and operational execution in a dynamic, cross-functional environment?
- Can you provide an example of a time when you successfully influenced executive stakeholders and drove cross-functional alignment?
- How do you balance strategic vision with execution, and how do you manage through ambiguity?
ASSUMPTION: Procore values candidates who align with their core values and work style, demonstrating a strong fit with the company culture and work environment.
⚠️ Potential Challenges
- The strategic nature of this role requires a high level of independence and self-motivation.
- Candidates must be comfortable managing through ambiguity and balancing strategic vision with execution.
- Procore's rapid growth and expansion may present challenges in terms of keeping up with changing priorities and workloads.
- The on-site requirement for this role may limit flexibility for candidates who prefer remote work.
ASSUMPTION: Given the strategic nature of this role and Procore's rapid growth, candidates should be prepared to manage through ambiguity, balance strategic vision with execution, and adapt to changing priorities and workloads.
📈 Similar Roles Comparison
- This role differs from other Product Marketing Manager roles in its focus on strategic planning and portfolio-level initiatives, rather than day-to-day product marketing tasks.
- Procore's focus on construction software provides a unique opportunity for candidates interested in the construction industry and technology-driven solutions.
- Career paths within Procore offer ample opportunities for growth and advancement, with numerous roles available across various departments and locations.
ASSUMPTION: Candidates should consider the strategic focus of this role and Procore's unique position in the construction software industry when comparing it to similar roles in other organizations.
📝 Sample Projects
- Developing a long-range roadmap for PMM initiatives, aligning with company goals and strategic objectives
- Collaborating with senior leaders to optimize go-to-market strategies and improve GTM velocity, alignment, and effectiveness
- Defining and evolving the Product Marketing operating model to support scale and drive operational excellence
ASSUMPTION: These sample projects illustrate the strategic planning, operational execution, and cross-functional collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Procore's long-term strategic plans, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role collaborate with other departments and teams?
- What are the key challenges facing the Product Marketing team, and how can this role contribute to addressing them?
- How does Procore support the professional development and growth of its employees, particularly in this role?
- What is the company culture like, and how does this role contribute to maintaining and enhancing that culture?
ASSUMPTION: These questions are designed to assess the strategic context, team dynamics, and growth opportunities for this role within Procore.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Procore's careers page
- Tailor your resume and cover letter to highlight your strategic planning, operational, and cross-functional collaboration experience
- Prepare examples of your strategic planning initiatives, their impact, and the results you've driven
- Research Procore's products, market position, and competition to demonstrate your understanding of the industry and the role's context
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
