Senior Principal Product Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Principal Product Marketing Specialist

🔹 Company: NTT Ltd.

🔹 Location: Bengaluru, India (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: February 26, 2025

🔹 Experience Level: 12+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving content marketing strategy, messaging, and communications for an assigned product/service offering
• Collaborating with offering leaders to create impactful marketing content
• Developing marketing programs to drive awareness, interest, and demand for the product
• Monitoring and improving marketing's content/asset life cycle
• Evaluating and adjusting marketing strategies to respond to market trends and competitive dynamics

ASSUMPTION: This role requires a high level of strategic thinking, collaboration, and communication skills to effectively interact with senior-level stakeholders and drive marketing programs.

📋 Key Responsibilities

✅ Craft business goals aligned marketing plan for the assigned product/service offering

✅ Develop messaging and positioning for the product/service offering to drive competitive differentiation

✅ Collaborate with offering leaders to create high-quality, impactful marketing and communications content

✅ Simplify the technical positioning of the product/service into key market messages and sales tools prior to the launch of a new product/service

✅ Develop digital content for the global and regional websites aligned to the product/service positioning

✅ Work with the regional business leaders to determine the appropriate marketing programs to build the sales pipeline for the assigned service/product

✅ Evaluate and adjust marketing, branding, and communications strategies to respond to changing market trends and competitive dynamics

✅ Track and monitor the success of the program on a scorecard or dashboard that reflects the associated metrics

ASSUMPTION: This role involves a mix of strategic planning, content creation, and stakeholder management to drive marketing success for the assigned product/service offering.

🎯 Required Qualifications

Education: Post-Graduate degree in Marketing, Communications, Advertising, or a related field

Experience: 12+ years working in a B2B IT services firm

Required Skills:

• Advanced leadership collaboration and engagement skills
• Excellent business and commercial acumen
• Excellent interpersonal skills to drive collaboration for campaigns, value propositions, and marketing messages
• Excellent verbal and written communications skills
• Strategic thinking ability to think longer-term impacts of marketing programs
• Advanced ability to present information in a clear, concise manner
• Effective communicator with strong personal skills with global counterparts
• Organized, enthusiastic, results-oriented, innovative, and able to deal with ambiguity and tight deadlines while working effectively in a team environment
• Strong understanding of digital and key social media platforms – web, email, Twitter, LinkedIn, etc.
• Strong core consulting skills – i.e., secondary research, presentation, including logical structuring and storytelling

Preferred Skills:

• Experience in a similar role within the IT services industry
• Fluency in multiple languages

ASSUMPTION: Given the strategic nature of this role, candidates should possess a strong combination of marketing, communication, and leadership skills, with a proven track record in a B2B IT services environment.

💰 Compensation & Benefits

Salary Range: INR 2,500,000 - 3,500,000 per annum (Estimated, based on industry standards for a senior-level marketing role in Bengaluru)

Benefits:

• Health insurance and wellness programs
• Retirement savings plans
• Employee assistance programs
• Learning and development opportunities
• Flexible work arrangements

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level marketing role in Bengaluru. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 10,001+ employees (Global)

Founded: 1967 (as a subsidiary of Nippon Telegraph and Telephone Corporation)

Company Description:

• NTT DATA is a trusted global innovator of business and technology services, serving 75% of the Fortune Global 100
• Committed to helping clients innovate, optimize, and transform for long-term success
• Invests over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future

Company Specialties:

• Cybersecurity
• Managed Services
• Global Data Centers
• Cloud Infrastructure
• Cloud Communication
• Global Networks
• Security
• Transformation and Platform Services
• ICT Infrastructure Services
• Global Business
• Communications Lifecycle Management
• Innovation
• Research and Development
• Connected Conservation
• Smart Cities
• Connected Sports
• Connected Agriculture
• Connected Mobility
• Connected Healthcare
• Connected Factories

Company Website: https://services.global.ntt/

ASSUMPTION: NTT DATA is a large, global organization with a diverse range of services and expertise, providing ample opportunities for growth and development within the company.

📊 Role Analysis

Career Level: Senior-level, individual contributor role

Reporting Structure: Reports directly to the Global Marketing Vice President

Work Arrangement: Hybrid (on-site and remote work)

Growth Opportunities:

• Potential to take on additional responsibilities or lead projects based on performance
• Opportunities to work on diverse products and services, gaining exposure to various aspects of the business
• Chance to collaborate with global teams and develop international experience

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with a mix of open-plan and private offices

Office Location(s): Bengaluru, India (with the option to work remotely)

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and is known for its thriving IT industry
• The city offers a mix of urban and green spaces, with numerous parks, gardens, and lakes
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Flexible, with core hours between 10:00 AM and 4:00 PM IST

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility to employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and technical interviews with hiring managers and team members
• Final round with the Global Marketing Vice President

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Collaboration and stakeholder management skills
• Marketing and content creation expertise

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing, communication, and leadership skills
• Prepare examples of your past marketing campaigns, content creation, and stakeholder management experiences
• Research NTT DATA's products, services, and company culture to demonstrate your interest and alignment with the organization

ATS Keywords: Product marketing, content strategy, messaging, competitive differentiation, marketing campaigns, stakeholder management, global marketing, digital content, marketing plan, business goals

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication, and collaboration skills, as well as their marketing and content creation expertise.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the projects they work on.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Commitment to clients' success
• Global collaboration and teamwork
• Integrity and accountability
• Continuous learning and improvement

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and open to feedback
• Comfortable working in a dynamic, global environment

Self-Assessment Questions:

• Do you thrive in a collaborative, global work environment?
• Are you comfortable managing multiple projects and stakeholders simultaneously?
• Do you have a proven track record of driving marketing success in a B2B IT services setting?

ASSUMPTION: NTT DATA values employees who are innovative, collaborative, and committed to delivering high-quality work in a global environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and projects simultaneously
• Balancing on-site and remote work effectively
• Adapting to a dynamic, global work environment
• Keeping up with the latest marketing trends and technologies

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• Compared to other senior-level marketing roles, this position offers a unique blend of strategic planning, content creation, and stakeholder management responsibilities
• Within the IT services industry, this role is similar to other senior product marketing positions, but may offer more global exposure and collaboration opportunities
• Career progression may involve moving into a management or leadership role within the marketing function or exploring opportunities in other areas of the business

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth within a large, global organization.

📝 Sample Projects

• Developing a comprehensive marketing plan for a new product launch
• Creating a series of blog posts and social media content to drive awareness and engagement for an existing service offering
• Collaborating with global teams to create a consistent and compelling brand message for a suite of products

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and creative nature of the role, highlighting the candidate's ability to drive marketing success for the assigned product/service offering.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the broader marketing organization and global strategy?
• What are the key priorities for the first 90 days in this role?
• How does NTT DATA support the professional development and growth of its employees?
• What are the most challenging aspects of working in a hybrid or remote environment, and how does NTT DATA address these challenges?

ASSUMPTION: These questions demonstrate the candidate's interest in understanding the role, team, and company dynamics, as well as their commitment to driving success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the NTT DATA Careers portal
• Tailor your resume and cover letter to highlight your relevant marketing, communication, and leadership skills, as well as your experience working on B2B IT services marketing campaigns
• Prepare examples of your past marketing campaigns, content creation, and stakeholder management experiences to discuss during the interview process
• Research NTT DATA's products, services, and company culture to demonstrate your interest and alignment with the organization
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.