📌 Core Information
🔹 Job Title: Senior Producer, MSNBC Social Media Platforms
🔹 Company: NBCUniversal
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Leading the Digital Content team in producing news videos for MSNBC's social media platforms
- Identifying compelling stories and creating platform-specific content
- Collaborating with various teams to coordinate stories, pitches, and original content rollouts
- Working flexible hours, including evenings and weekends, for breaking news
- Contributing to the office a minimum of three days per week
ASSUMPTION: This role requires strong news judgment, leadership skills, and the ability to thrive under pressure in a fast-paced newsroom environment.
📋 Key Responsibilities
✅ Manage and lead the Digital Content team in producing news videos across all MSNBC social media platforms
✅ Identify compelling stories and assign them with guidance on production elements
✅ Develop, write, pitch, and live-produce anchor/contributor content around news of the day
✅ Monitor and coordinate live events for YouTube, coordinating with News Video Desk
✅ Create platform-specific content tailored to each social media platform's unique voice, audience, and best practices
✅ Identify, post, and track breaking news articles, NBC/MSNBC original reporting, and Op-Eds across all platforms
✅ Collaborate with MSNBC Digital on original stories, features, op-eds, and scheduling of rollouts
✅ Monitor on-air programming, news beakers, internal alerts, and social media trends to surface timely and compelling content
✅ Partner with show producers on daily editorial content, YouTube strategy, and bespoke social-first video production
✅ Lead editorial meetings on what to watch and plan for
✅ Direct breaking news coverage for all platforms
✅ Oversee special projects, such as live streams, YouTube productions, MSNBC specials, podcast videos, etc.
✅ Liaise with NBC News Desks, bureaus, correspondents, Standards and Legal, booking, and digital teams to coordinate stories, pitches, and original content rollouts
✅ Collaborate with executives and editorial leaders on special digital rollouts, futures, live events, newsmaking interviews, and cross-platform efforts
✅ Work with social graphics, animations, marketing, MSNBC Live, production, and digital video teams
ASSUMPTION: This role requires strong leadership, communication, and project management skills to effectively manage the Digital Content team and collaborate with various teams across NBCUniversal.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, or a related field (or equivalent experience)
Experience: Minimum 8 years of experience in news production management
Required Skills:
- Strong background in news and editorial news judgment
- Proven news production leadership experience
- Experience in managing news producers, editors, on-air talent, correspondents, contributors
- Strong knowledge of all social media platforms
- Experienced breaking news manager
- Ability to work well independently and collaboratively across various teams
- Must be willing and able to work flexible hours for breaking news
Preferred Skills:
- Proficiency in Adobe Premiere and social in-app editing tools
ASSUMPTION: Candidates with experience in managing news teams and producing content for social media platforms are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $130,000 - $180,000 per year
Benefits:
- Medical, Dental, and Vision Insurance
- 401(k)
- Paid Leave
- Tuition Reimbursement
- Discounts and Perks
Working Hours: Monday-Friday, 2pm-10pm (with flexibility for breaking news)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles at NBCUniversal. The actual salary may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric.
Company Description:
- NBCUniversal creates world-class content, distributing it across film, television, streaming, and theme parks.
- The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, and Peacock.
- NBCUniversal is committed to fostering a diverse, equitable, and inclusive culture where employees feel supported, embraced, and heard.
Company Specialties:
- Film and television production and distribution
- Streaming services
- Theme parks and consumer experiences
- News and entertainment broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a large, well-established company with a strong focus on creating and distributing high-quality content across various platforms.
📊 Role Analysis
Career Level: Senior-level position with significant leadership responsibilities
Reporting Structure: This role reports to the Executive Producer of Content Strategy and Development.
Work Arrangement: Hybrid, contributing from the office a minimum of three days per week
Growth Opportunities:
- Potential to advance within the MSNBC Digital team or explore opportunities within NBCUniversal's broader content creation and distribution ecosystem
- Chance to work on high-profile projects and events, gaining visibility and recognition within the organization
- Opportunity to develop leadership and management skills by overseeing the Digital Content team
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in digital content production and management.
🌍 Location & Work Environment
Office Type: Hybrid, with a minimum of three days in the office
Office Location(s): 30 Rockefeller Plaza, New York, NY 10112-0002, US
Geographic Context:
- New York City is a major hub for the entertainment industry, offering numerous networking and professional development opportunities
- The office is located in Midtown Manhattan, close to public transportation and various amenities
- The city's vibrant culture and diverse communities provide a rich backdrop for news and entertainment content
Work Schedule: Monday-Friday, 2pm-10pm (with flexibility for breaking news)
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote flexibility, while the central New York location provides easy access to news sources and industry events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person interview with the hiring manager and other team members
- Final interview with the Executive Producer of Content Strategy and Development
Key Assessment Areas:
- News judgment and editorial skills
- Leadership and management abilities
- Collaboration and communication skills
- Creativity and innovation in content production
Application Tips:
- Tailor your resume and cover letter to highlight your experience in news production management, editorial news judgment, and social media content creation
- Provide specific examples of your ability to lead teams, manage breaking news, and create engaging content for social media platforms
- Demonstrate your understanding of MSNBC's brand and the unique voice of each social media platform
ATS Keywords: News production management, editorial news judgment, social media content creation, team leadership, breaking news management, MSNBC, NBCUniversal
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on candidates' news judgment, leadership skills, and experience in digital content production.
🛠️ Tools & Technologies
- Adobe Premiere
- Social media in-app editing tools (e.g., Instagram Stories, TikTok, Twitter, etc.)
- Newsroom Computer-Assisted Production (NCAP) systems
- Content Management Systems (CMS)
ASSUMPTION: Familiarity with industry-standard tools and technologies, such as Adobe Premiere and various social media platforms, is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: NBCUniversal strives to create an inclusive culture where everyone feels supported, embraced, and heard
- Excellence: The company is committed to delivering high-quality content and exceptional customer experiences
- Integrity: NBCUniversal upholds the highest ethical standards in all aspects of its business
Work Style:
- Collaborative: The role requires working closely with various teams across NBCUniversal to coordinate stories, pitches, and original content rollouts
- Fast-paced: The newsroom environment is dynamic and demanding, with a constant need to adapt to breaking news and changing priorities
- Creative: The role involves developing innovative content strategies and producing engaging, shareable content for social media platforms
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative newsroom environment?
- Are you comfortable managing teams and making critical editorial decisions under tight deadlines?
- Do you have a strong understanding of MSNBC's brand and the unique voice of each social media platform?
ASSUMPTION: Candidates who align with NBCUniversal's values and work style, and who possess strong news judgment, leadership skills, and creativity, are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing a team of producers, editors, and contributors in a fast-paced newsroom environment
- Balancing the demands of breaking news coverage with long-term content strategy and planning
- Adapting to the unique voice and audience of each social media platform while maintaining consistency with MSNBC's brand
- Collaborating effectively with various teams across NBCUniversal, including News Desks, bureaus, correspondents, Standards and Legal, booking, and digital teams
ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as a deep understanding of news production and social media content creation.
📈 Similar Roles Comparison
- This role is unique in its focus on social media content creation and management for MSNBC, but shares similarities with other senior producer roles in news and entertainment
- Compared to traditional broadcast or cable news producer roles, this position places a greater emphasis on digital content creation and engagement with online audiences
- Career progression in this role may lead to opportunities in digital strategy, content development, or executive leadership within NBCUniversal's entertainment and news divisions
ASSUMPTION: While this role shares similarities with other senior producer positions, its focus on social media content creation and management for MSNBC makes it a unique opportunity within the industry.
📝 Sample Projects
- Developing and executing a live-tweeting strategy for a major breaking news event, such as a natural disaster or political scandal
- Creating a series of Instagram Stories that provide behind-the-scenes access to MSNBC's newsroom and on-air programming
- Producing a TikTok video series that highlights the human interest stories behind the news, featuring interviews with correspondents, contributors, and newsmakers
ASSUMPTION: These sample projects demonstrate the creative and strategic approach required to produce engaging content for social media platforms, while also showcasing the candidate's ability to manage teams and collaborate with various stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital Content team, and how this role fits into the broader MSNBC and NBCUniversal organization?
- How does the Digital Content team collaborate with other MSNBC and NBCUniversal teams, such as News Desks, bureaus, correspondents, and digital video teams?
- What are the most important qualities and skills you look for in a candidate for this role?
- How does this role contribute to MSNBC's overall digital strategy, and what are the key priorities for the first 90 days in this position?
- What opportunities exist for growth and development within the Digital Content team and MSNBC more broadly?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in understanding the role's context, team dynamics, and growth potential, while also showing their preparation and engagement with the hiring process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in news production management, editorial news judgment, and social media content creation
- Provide specific examples of your ability to lead teams, manage breaking news, and create engaging content for social media platforms
- Prepare a portfolio or examples of your work that demonstrate your creativity, innovation, and strategic approach to digital content production
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
