Senior Product Director, Affiliate

📌 Core Information 🔹 Job Title: Senior Product Director, Affiliate 🔹 Company: OKX 🔹 Location: San Jose, California, United States 🔹 Job Type: Hybrid 🔹 Category: IT Services and IT Consulting 🔹 Date Posted: July 30, 2025 🚀 Job Overview Key aspects of this role include: - Owning and rapidly scaling a high-impact affiliate program in the US and UAE - Leveraging a tiered CPA model plus lifetime trading-fee rebates to drive growth - Launching creator programs in both regions within six months - Securing top finance YouTubers and UAE “Finfluencers” within 90 days - Managing a ≥ USD 10 M annual creator budget ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance multiple projects and stakeholders. 📋 Key Responsibilities ✅ Own and rapidly scale a high-impact affiliate program in the US and UAE, leveraging a tiered CPA model and lifetime trading-fee rebates ✅ Launch creator programs in both regions within six months, setting market-specific OKRs and shifting budget weekly to whichever region is delivering the highest marginal LTV ✅ Secure top US finance YouTubers and bilingual UAE “Finfluencers” within 90 days using Impact, Partnerize, and local MCN networks, supplying compliant scripts, creative kits, and real-time dashboards ✅ Embed KYC, #ad disclosure checks, and automated content scans to satisfy FTC/SEC rules and apply ADGM virtual-asset promotion guidelines with English–Arabic risk wording ✅ Build multi-touch funnels linking impressions to trading-fee revenue and surface creator-level P&L in Looker, pausing negative-ROI channels within 14 days ✅ Manage a ≥ USD 10 M annual creator budget, negotiating bulk media buys and co-marketing deals to secure inventory ahead of peak periods ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple responsibilities and deadlines. 🎯 Required Qualifications Education: - Bachelor's degree in Business, Marketing, or a related field Experience: - 8+ years in affiliate or influencer-product leadership, including 3+ years managing global creator programs that have generated ≥ USD 100 M annual trading-fee volume - Proven success in fast-tracking growth in both US and UAE markets, with hands-on experience with ADGM or DIFC marketing approvals - 3+ years of product management experience, with a strong understanding of affiliate and fee-rebate product design - Mastery of hybrid CPA + fee-share mechanics used by leading crypto exchanges (Binance, Coinbase, Bybit, OKX) - Deep publisher network on Impact, Partnerize, CJ, or HasOffers, with strong API-level experience for real-time attribution - Expert knowledge of FTC/SEC endorsement rules and ADGM/DIFC virtual-asset advertising guidelines - Proficiency in SQL and Python, able to build attribution models and LTV dashboards - Excellent English communication skills Preferred Skills: - A genuine passion for crypto exchanges or Web3 products, actively using them day-to-day - Track record of running creator “bootcamps” that upskill influencers on compliant fintech content - Published work on CPA optimization or fee-rebate algorithms ASSUMPTION: Given the specific requirements of this role, candidates with a strong background in affiliate marketing, product management, and relevant regulatory compliance will be most successful. 💰 Compensation & Benefits Salary Range: $375,666.00 to $450,799.00 USD per year Benefits: - Competitive total compensation package - L&D programs and education subsidy for employees' growth and development - Various team-building programs and company events - Wellness and meal allowances - Comprehensive healthcare schemes for employees and dependants Working Hours: 40 hours per week ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on factors such as experience, skills, and market location. 📌 Applicant Insights 🔍 Company Context Industry: IT Services and IT Consulting Company Size: 1,001-5,000 employees Founded: Everywhere Company Description: At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE. We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features. We believe in good sportmanship and the pursuit to be better. You may see our OKX logo neatly fitted on the McLaren F1 cars, Manchester City FC team shirts, or at the Tribeca Film Festival celebrating artists and creators. Wherever you may find us, you will notice our pursuit of making our world more efficient, transparent, and connected. To learn more about OKX, download our app or visit: www.okx.com UK users follow: https://www.linkedin.com/company/okxuk/ Learn more about working at OKG, the business group developing OKX, our Digital Assets Exchange, our Web3 portal and blockchain ecosystems: bit.ly/WorkingatOKG Company Specialties: - Exchange - Blockchain - Futures - API - Technology - Cryptocurrency Company Website: http://www.okx.com ASSUMPTION: OKX's extensive experience in the crypto industry and commitment to innovation make it an attractive employer for professionals seeking to work in a dynamic and forward-thinking environment. 📊 Role Analysis Career Level: Senior leadership role with significant strategic and operational responsibilities Reporting Structure: This role reports directly to the OKX leadership team and collaborates with various departments, including marketing, product, and engineering Work Arrangement: Hybrid (remote work with occasional on-site presence) Growth Opportunities: - Potential to expand the affiliate program into new markets and regions - Opportunities to shape OKX's affiliate product strategy and contribute to the company's overall growth - Possibility to mentor and develop junior team members ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on OKX's affiliate program and the company's overall success. 🌍 Location & Work Environment Office Type: Hybrid (remote work with occasional on-site presence) Office Location(s): San Jose, California, United States Geographic Context: - San Jose is located in the heart of Silicon Valley, offering a vibrant tech industry and diverse cultural scene - The Bay Area has a mild Mediterranean climate, with warm, dry summers and cool, wet winters - The cost of living in San Jose is high, with median home prices exceeding $1,500,000 Work Schedule: Flexible, with a focus on results and delivery ASSUMPTION: The hybrid work arrangement and flexible work schedule allow for a good work-life balance, while the dynamic work environment encourages innovation and collaboration. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening with the hiring manager 3. In-depth behavioral and technical interviews with OKX team members 4. Final interview with OKX leadership Key Assessment Areas: - Strategic thinking and problem-solving skills - Leadership and team management abilities - Knowledge of affiliate marketing, product management, and relevant regulations - Proficiency in SQL, Python, and real-time attribution tools - Cultural fit and alignment with OKX's values and mission Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments - Familiarize yourself with OKX's products, services, and company culture to demonstrate your enthusiasm and fit ATS Keywords: Affiliate marketing, influencer product leadership, product management, CPA model, fee-rebate product design, KYC compliance, FTC/SEC rules, SQL, Python, real-time attribution, budget management, negotiation, market-specific OKRs, content scans, P&L management, creator programs ASSUMPTION: OKX's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company. 🛠️ Tools & Technologies - Impact, Partnerize, CJ, or HasOffers for real-time attribution and publisher network management - SQL and Python for data analysis and modeling - Looker for business intelligence and data visualization - OKX's proprietary tools and platforms for internal processes and workflows ASSUMPTION: OKX provides its employees with the tools and technologies necessary to succeed in their roles and drive the company's overall success. 👔 Cultural Fit Considerations Company Values: - We Before Me - Do the Right Thing - Get Things Done Work Style: - Collaborative and inclusive, with a focus on teamwork and open communication - Results-driven and focused on delivering high-quality work - Adaptable and open to feedback, with a continuous learning mindset Self-Assessment Questions: - How have you demonstrated "We Before Me" in a past role or project? - Describe a time when you had to "Do the Right Thing" even when it was difficult or unpopular? - Can you provide an example of a time when you "Got Things Done" in a challenging situation? ASSUMPTION: OKX's company culture emphasizes collaboration, results, and continuous learning, with a strong focus on its core values. ⚠️ Potential Challenges - Balancing multiple projects and responsibilities with tight deadlines - Navigating regulatory compliance and marketing approvals in different regions - Managing a significant annual creator budget and negotiating bulk media buys - Ensuring the scalability and sustainability of the affiliate program ASSUMPTION: This role presents unique challenges that require strong project management skills, strategic thinking, and a deep understanding of affiliate marketing and relevant regulations. 📈 Similar Roles Comparison - Affiliate Marketing Manager, Binance - Focuses on driving user acquisition and retention through affiliate marketing channels - Requires strong knowledge of CPA models and affiliate network management - Less emphasis on product management and regulatory compliance - Senior Affiliate Marketing Manager, Coinbase - Involves managing a large affiliate network and driving user growth through strategic partnerships - Requires experience in affiliate marketing, with a focus on CPA optimization and performance analysis - Less emphasis on product management and regulatory compliance ASSUMPTION: While these roles share similarities with the Senior Product Director, Affiliate position at OKX, they differ in their focus on product management, regulatory compliance, and the specific requirements of the role. 📝 Sample Projects - Developing and implementing a tiered CPA model and lifetime trading-fee rebate structure for OKX's affiliate program - Launching creator programs in the US and UAE, with market-specific OKRs and real-time dashboards for performance tracking - Securing top finance YouTubers and UAE “Finfluencers” through strategic partnerships and local MCN networks - Embedding KYC, #ad disclosure checks, and automated content scans to ensure compliance with FTC/SEC rules and ADGM virtual-asset promotion guidelines ASSUMPTION: These sample projects illustrate the strategic and operational responsibilities of the Senior Product Director, Affiliate role at OKX, with a focus on driving growth, managing compliance, and optimizing performance. ❓ Key Questions to Ask During Interview - Can you describe the affiliate product roadmap for the next 12-24 months, and how this role contributes to its success? - How does OKX support the professional development and growth of its affiliate marketing team members? - What are the key performance indicators (KPIs) used to measure the success of OKX's affiliate program, and how are they tracked and optimized? - How does OKX balance the need for regulatory compliance with the desire to innovate and expand its affiliate marketing efforts? - What opportunities exist for collaboration with other departments, such as product, engineering, or marketing, to enhance the affiliate program's success? ASSUMPTION: These interview questions help candidates better understand the role's responsibilities, OKX's affiliate product strategy, and the company's commitment to employee growth and development. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments - Familiarize yourself with OKX's products, services, and company culture to demonstrate your enthusiasm and fit - Follow up with the OKX hiring team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.