📌 Core Information
🔹 Job Title: Senior Product Manager (AdTech), Marketing Pro
🔹 Company: ServiceTitan
🔹 Location: US UT Remote
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving strategy and execution for high-impact features and products in the Marketing Pro team
- Collaborating with cross-functional teams to optimize media performance and enhance customer acquisition
- Leveraging first- and third-party data to deliver smarter marketing solutions powered by AI and ML
- Acting as a thought leader in MarTech and Ad Tech to innovate and differentiate ServiceTitan in the market
ASSUMPTION: This role requires a strategic mindset, strong cross-functional leadership skills, and a deep understanding of the digital advertising ecosystem.
📋 Key Responsibilities
✅ Own Marketing Pro Ads Measurement & Analytics, guiding strategy and execution for automated attribution, algorithmic data cleanup, conversion posting to connected ad platforms, and insights shared through the marketing analytics
✅ Partner with cross-functional teams to bring new advertising features to market, including media buying, targeting, attribution, and performance optimization
✅ Leverage first- and third-party data to deliver smarter marketing solutions powered by AI and ML
✅ Deliver solutions that integrate with key advertising platforms and optimize media performance through bid management, retargeting, and audience modeling
✅ Drive full lifecycle product development, from discovery and validation to launch and iteration, ensuring that we ship valuable, scalable, and performant solutions
✅ Set and achieve clear KPIs around revenue growth, retention, ROI on ad spend (ROAS), customer acquisition cost (CAC), and product adoption
✅ Partner with internal stakeholders and external partners to ensure alignment on go-to-market strategies and partner integrations
✅ Act as a thought leader in all things MarTech and Ad Tech, identifying trends and opportunities to innovate and differentiate ServiceTitan in the market
ASSUMPTION: This role involves working with ambiguity and complexity, requiring a bias toward action and experimentation.
🎯 Required Qualifications
Education: 4-year degree from a top university, related graduate degree preferred
Experience: 5+ years of product management experience, with at least 3 years in Ad Tech, performance marketing, and/or MarTech SaaS
Required Skills:
- Deep understanding of the digital advertising ecosystem, including programmatic media, demand-side platforms (DSPs), customer data platforms (CDPs), and attribution modeling
- Experience operating from or integrating with Google Ads & Meta Ads
- Experience building or integrating with ad platforms, DSPs, ad exchanges, or media networks
- Experience with AI/ML applications in digital marketing, such as predictive targeting, campaign optimization, or automated bidding (a big plus)
- Proven ability to drive results in a fast-paced SaaS environment using data-driven decision-making and agile methodologies
- Passion for helping customers grow their businesses through smarter, more effective marketing
- Excellent cross-functional leadership and communication skills, able to influence at all levels and rally teams around your product vision
- Comfort working with ambiguity and complexity, with a bias toward action and experimentation
- Familiarity with CRM, marketing automation tools, and analytics platforms
Preferred Skills:
- Experience with CRM, marketing automation tools (like HubSpot, Salesforce Marketing Cloud, or Iterable), and analytics platforms
ASSUMPTION: Candidates with a strong background in Ad Tech and MarTech, along with a proven track record in driving results, are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $136,600 - $182,600 USD per year (based on experience and location)
Benefits:
- Flextime, recognition, and support for autonomous work
- Holistic health and wellness benefits, including company-paid medical, dental, and vision, FSA and HSA, 401k match, and telehealth options
- Support for Titans at all stages of life, including parental leave, fertility services, surrogacy and adoption reimbursement, and on-demand maternity support
Working Hours: Full-time, with flexible time off and learning and development opportunities
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior product manager role in Ad Tech and MarTech, with experience level and location considered.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on building the operating system for the trades
Company Size: 1,001-5,000 employees, offering a large and diverse work environment with ample growth opportunities
Founded: 2012, with a mission to empower hard-working people in the specialty trades and construction industry
Company Description:
- ServiceTitan is committed to solving real-world problems in the specialty trades and construction industry
- The company is backed by top investors and serves over ten trades industries
- ServiceTitan offers a seamlessly integrated experience that enables business owners to accelerate growth, drive operational efficiencies, and deliver a superior customer experience
Company Specialties:
- SaaS
- Mobile
- FinTech
- Roofing
- Commercial Construction
- HVAC
Company Website: https://www.servicetitan.com
ASSUMPTION: ServiceTitan is a well-established company with a proven track record and strong leadership support, offering ample growth opportunities for the right candidate.
📊 Role Analysis
Career Level: Senior-level role with significant impact on the company's strategic goals
Reporting Structure: This role reports directly to the VP of Product and works cross-functionally with various teams, including product managers, designers, engineers, analysts, marketers, and stakeholders
Work Arrangement: Remote OK, with flexible time off and learning and development opportunities
Growth Opportunities:
- Potential to shape an ambitious and expanding product line at a company with massive growth opportunity
- Opportunities to work on high-visibility, high-impact projects with a talented team
- Chance to make an outsized impact on the trades ecosystem and world at large
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-impact projects and make a meaningful difference in the industry.
🌍 Location & Work Environment
Office Type: Remote-friendly company with multiple office locations across the United States and internationally
Office Location(s): Glendale, California; Atlanta, Georgia; Yerevan, Armenia; Draper, Utah
Geographic Context:
- ServiceTitan's headquarters is located in Glendale, California, with additional offices in Atlanta, Georgia, Yerevan, Armenia, and Draper, Utah
- The company operates in a remote-friendly environment, allowing employees to work from various locations
- The United States and Armenia offer diverse cultural experiences and opportunities for growth
Work Schedule: Full-time, with flexible time off and learning and development opportunities
ASSUMPTION: ServiceTitan's remote-friendly work environment offers flexibility and the opportunity to work from various locations, with a diverse and inclusive team.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with cross-functional team members
- Final interview with the VP of Product
Key Assessment Areas:
- Technical expertise in Ad Tech and MarTech
- Product management skills and experience
- Cross-functional leadership and communication skills
- Alignment with ServiceTitan's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with Ad Tech, MarTech, and AI/ML applications in digital marketing
- Demonstrate your ability to drive results in a fast-paced SaaS environment
ATS Keywords: Ad Tech, MarTech, Product Management, Digital Advertising, Programmatic Media, Data-Driven Decision Making, Cross-Functional Leadership, AI Applications, Marketing Automation, Attribution Modeling, Performance Marketing, Customer Acquisition, CRM Integration, Agile Methodologies, Media Buying, Analytics
ASSUMPTION: ServiceTitan's interview process is designed to assess candidates' technical expertise, product management skills, and cultural fit, with a focus on driving results and making a meaningful impact on the company's strategic goals.
🛠️ Tools & Technologies
- Ad Tech platforms (e.g., Google Ads, Meta Ads, DSPs, DMPs)
- MarTech tools (e.g., CRM, marketing automation, analytics platforms)
- AI/ML tools and frameworks
- Agile project management tools (e.g., Jira, Asana)
ASSUMPTION: This role requires proficiency in various Ad Tech and MarTech tools, as well as AI/ML tools and frameworks, to deliver innovative and effective marketing solutions.
👔 Cultural Fit Considerations
Company Values:
- Be Human: Be authentic, empathetic, and kind
- Act Like an Owner: Take responsibility, be accountable, and make decisions that drive results
- One Team, One Dream: Collaborate, support, and celebrate each other's success
Work Style:
- Data-driven and results-oriented
- Collaborative and supportive of cross-functional teams
- Adaptable and comfortable working with ambiguity and complexity
Self-Assessment Questions:
- Do you have a proven track record of driving results in a fast-paced SaaS environment using data-driven decision-making and agile methodologies?
- Are you comfortable working with ambiguity and complexity, with a bias toward action and experimentation?
- Do you thrive in a collaborative, cross-functional team environment and enjoy supporting and celebrating others' success?
ASSUMPTION: ServiceTitan values a data-driven, results-oriented, and collaborative work style, with a strong emphasis on being human, acting like an owner, and working together as one team with one dream.
⚠️ Potential Challenges
- Working with ambiguity and complexity, requiring a bias toward action and experimentation
- Balancing multiple priorities and stakeholders in a fast-paced, growing company
- Keeping up with the latest trends and innovations in Ad Tech and MarTech
- Ensuring alignment with cross-functional teams and stakeholders on go-to-market strategies and partner integrations
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strategic mindset, strong cross-functional leadership skills, and a deep understanding of the digital advertising ecosystem.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on Ad Tech and MarTech, with a specific emphasis on driving results in a fast-paced SaaS environment
- Industry-specific context: ServiceTitan operates in the specialty trades and construction industry, offering unique challenges and opportunities for growth
- Career path comparison: This role offers significant growth potential, with opportunities to work on high-impact projects and make a meaningful difference in the industry
ASSUMPTION: This role is unique in its focus on Ad Tech and MarTech within the specialty trades and construction industry, offering significant growth potential and opportunities for impact.
📝 Sample Projects
- Developing and launching a new feature for automated attribution and algorithmic data cleanup in Marketing Pro Ads Measurement & Analytics
- Collaborating with cross-functional teams to bring new advertising features to market, including media buying, targeting, attribution, and performance optimization
- Leveraging first- and third-party data to deliver smarter marketing solutions powered by AI and ML, optimizing media performance through bid management, retargeting, and audience modeling
ASSUMPTION: These sample projects illustrate the high-impact, strategic nature of the work required in this role, focusing on driving results and delivering innovative marketing solutions.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Pro team and across ServiceTitan?
- How does ServiceTitan support and develop its product managers, and what opportunities are there for growth and advancement?
- What are the most significant challenges facing the Marketing Pro team, and how can this role help address them?
- How does ServiceTitan approach innovation and staying ahead of the latest trends in Ad Tech and MarTech?
- What is the company's strategy for expanding its product line and growing its customer base in the specialty trades and construction industry?
ASSUMPTION: These key questions help candidates better understand the team dynamics, growth opportunities, and strategic priorities of the Marketing Pro team and ServiceTitan as a whole.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching ServiceTitan's mission, values, and products, as well as the latest trends in Ad Tech and MarTech
- Be ready to discuss your experience with Ad Tech, MarTech, and AI/ML applications in digital marketing
- Follow up with the hiring manager one week after your final interview to express your enthusiasm and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
