📌 Core Information
🔹 Job Title: Senior Product Manager, Consumer Marketing, Neurology
🔹 Company: Axsome Therapeutics
🔹 Location: New York, New York
🔹 Job Type: Hybrid (On-site 3 days per week)
🔹 Category: Biotechnology Research
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site preferred (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing consumer marketing strategies for Axsome’s neurology portfolio
- Collaborating with cross-functional teams and external agencies to execute marketing plans
- Managing budgets and measuring campaign performance to ensure positive ROI
- Improving patient experiences through innovative marketing initiatives
- Working on-site at Axsome’s headquarters in New York City for at least three days per week
ASSUMPTION: This role requires a strong background in consumer marketing, with a focus on digital and omni-channel strategies, as well as experience in the pharmaceutical industry.
📋 Key Responsibilities
✅ Lead and develop consumer strategic and tactical plans for a portfolio of products
✅ Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing plans
✅ Manage strategy and project development of an omni-channel strategy for brand awareness, acquisition, and conversion initiatives
✅ Evaluate campaign effectiveness through metrics development and ensure positive return on investment
✅ Help patients better manage their conditions through improved patient experiences
✅ Effectively track and manage marketing budgets
✅ Champion the Brand Ambassador Program by working directly with patients to highlight their unique stories
✅ Lead the measurement and optimization of campaigns across digital channels
✅ Champion initiatives through medical, legal, regulatory review process
ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to work effectively with cross-functional teams and external partners.
🎯 Required Qualifications
Education: Bachelor's degree required, MBA or master’s degree preferred
Experience: 6+ years of consumer marketing experience, with heavy emphasis on digital and omni-channel marketing, and a minimum of 2-3 years of experience in pharmaceutical consumer marketing
Required Skills:
- Proven ability to lead and influence cross-functional teams
- Deep media planning experience
- CNS disease experience and/or launch experience strongly preferred
- Excellent communication, interpersonal, and presentation skills
- Ability to understand medical/clinical aspects of a pharmaceutical product
- Experience working with and managing multiple external agencies
Preferred Skills:
- Experience with patient support services, market research, market access, and data & market analytics
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with experience in the biotechnology or pharmaceutical industry, as well as those with experience in consumer marketing for healthcare products, will be strongly considered.
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 USD per year
Benefits:
- Annual bonus
- Significant equity
- Generous benefits package
Working Hours: Full-time, with a flexible work arrangement requiring on-site presence for at least three days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the biotechnology and pharmaceutical industries in the New York City area.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research, focused on developing novel therapies for central nervous system (CNS) conditions
Company Size: 201-500 employees, with a collaborative and innovative work environment
Founded: 2012, with a mission to transform the approach to treating CNS conditions and improve the lives of patients
Company Description:
- Axsome Therapeutics is a biopharmaceutical company developing novel therapies for central nervous system (CNS) conditions that have limited treatment options.
- Through development of therapeutic options with novel mechanisms of action, Axsome is transforming the approach to treating CNS conditions.
- At Axsome, they are intensely committed to developing products that meaningfully improve the lives of patients and provide additional therapeutic options for physicians.
Company Specialties:
- Biopharmaceuticals
- Pain
- CNS
- Narcolepsy
- Major Depressive Disorder
- Alzheimer's Disease Agitation
- Fibromyalgia
- Smoking Cessation
- Migraine
- and Attention Deficit Hyperactivity Disorder
Company Website: www.axsome.com
ASSUMPTION: Axsome Therapeutics is a growing biopharmaceutical company with a strong focus on innovation and patient-centric care.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and influence within the consumer marketing team
Reporting Structure: Reports directly to the Director, Consumer Marketing, Neurology, and works collaboratively with cross-functional teams and external agencies
Work Arrangement: Hybrid, with a requirement to work on-site at Axsome’s headquarters in New York City for at least three days per week
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the consumer marketing team
- Opportunity to work on high-impact projects and contribute to the success of Axsome’s neurology portfolio
- Possibility to gain experience in a variety of therapeutic areas and marketing channels
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the success of Axsome’s neurology portfolio.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in One World Trade Center, New York City
Office Location(s): One World Trade Center, 22nd Floor, New York, NY 10007, US
Geographic Context:
- New York City offers a diverse and dynamic cultural scene, with numerous attractions, museums, and entertainment options
- The office is conveniently located in the heart of downtown Manhattan, with easy access to public transportation
- The area is known for its vibrant food scene, with a wide range of dining options nearby
Work Schedule: Full-time, with a flexible work arrangement requiring on-site presence for at least three days per week
ASSUMPTION: The office environment at Axsome Therapeutics is collaborative, innovative, and focused on driving results through cross-functional teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interview with the hiring manager and other team members
- Final interview with the Director, Consumer Marketing, Neurology
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to work effectively with cross-functional teams and external partners
- Knowledge of the pharmaceutical industry and consumer marketing trends
- Strong communication and interpersonal skills
- Cultural fit with Axsome’s mission and values
Application Tips:
- Highlight relevant experience in consumer marketing, with a focus on digital and omni-channel strategies
- Demonstrate a strong understanding of the pharmaceutical industry and Axsome’s mission
- Prepare for behavioral and situational interview questions that focus on strategic thinking, teamwork, and problem-solving
- Tailor your resume and cover letter to emphasize your relevant skills and experience
ATS Keywords: Consumer Marketing, Omni-Channel Marketing, Digital Marketing, Pharmaceutical Industry, CNS, Neurology, Product Management, Strategic Planning, Cross-Functional Teams, External Agencies, Budget Management, Campaign Measurement, Patient-Centric Care
ASSUMPTION: Axsome Therapeutics uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Suite (Gmail, Google Drive, Google Docs)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as Axsome provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Axsome is committed to developing products that meaningfully improve the lives of patients
- Innovative: Axsome is dedicated to transforming the approach to treating CNS conditions through novel therapies
- Collaborative: Axsome fosters a collaborative work environment that encourages cross-functional teamwork
- Accountable: Axsome holds its employees to high standards of performance and integrity
Work Style:
- Dynamic: Axsome operates in a fast-paced and ever-changing industry, requiring employees to be adaptable and responsive
- Data-driven: Axsome uses data and analytics to inform decision-making and drive results
- Patient-focused: Axsome prioritizes the needs and preferences of patients in all aspects of its work
Self-Assessment Questions:
- Do you have a strong background in consumer marketing, with a focus on digital and omni-channel strategies?
- Are you comfortable working in a fast-paced and collaborative environment?
- Do you have a passion for improving the lives of patients with CNS conditions?
- Are you able to work effectively with cross-functional teams and external partners?
ASSUMPTION: Candidates who align with Axsome’s values and work style are more likely to be successful in this role.
⚠️ Potential Challenges
- The role requires a strong understanding of the pharmaceutical industry and consumer marketing trends
- The position may involve working with sensitive patient information and require adherence to strict confidentiality and data protection guidelines
- The role may require occasional travel to attend industry conferences, meetings, or other events
- The hybrid work arrangement may present challenges for candidates who prefer fully remote or fully on-site work environments
ASSUMPTION: These challenges can be overcome with the right candidate, who is willing to adapt and thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager, Consumer Health, but with a focus on neurology-specific consumer marketing strategies
- Unlike other consumer marketing roles, this position requires a strong understanding of the pharmaceutical industry and its regulatory environment
- This role offers the opportunity to work on high-impact projects and contribute to the success of Axsome’s neurology portfolio, providing significant growth potential for the right candidate
ASSUMPTION: This role is unique in its focus on consumer marketing for neurology-specific products, requiring a strong understanding of both consumer marketing trends and the pharmaceutical industry.
📝 Sample Projects
- Developing and executing a consumer marketing campaign for Axsome’s newly approved migraine treatment, focusing on patient education and awareness
- Launching a patient support program for individuals living with narcolepsy, providing resources and connections to help manage their condition
- Conducting market research to understand the needs and preferences of patients with major depressive disorder, informing the development of targeted consumer marketing strategies
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Senior Product Manager, Consumer Marketing, Neurology may be involved in, demonstrating the role’s focus on patient-centric care and innovative marketing strategies.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the consumer marketing team in the neurology portfolio, and how can this role address them?
- How does Axsome differentiate its consumer marketing strategies from those of its competitors in the neurology space?
- What opportunities exist for growth and advancement within the consumer marketing team, and how has the team supported the development of its employees in the past?
- How does Axsome approach patient-centric care, and what initiatives is the company currently undertaking to improve patient experiences?
- What is the company’s long-term vision for its neurology portfolio, and how does this role contribute to its success?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and Axsome’s mission, as well as a strategic and forward-thinking approach to consumer marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/axsometherapeutics/jobs/5599162004
- Tailor your resume and cover letter to highlight your relevant skills and experience in consumer marketing, with a focus on digital and omni-channel strategies
- Prepare for behavioral and situational interview questions that focus on strategic thinking, teamwork, and problem-solving
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
- If selected for an interview, research Axsome Therapeutics and its neurology portfolio to demonstrate your understanding of the company and its mission
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
