📌 Core Information
🔹 Job Title: Senior Product Manager, Growth
🔹 Company: Rent the Runway
🔹 Location: Brooklyn, NY (Rent the Runway HQ)
🔹 Job Type: Full-time, Hybrid (2 days on-site per week)
🔹 Category: Product Management
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Scaling customer growth through innovative product strategies
- Collaborating cross-functionally to deliver user acquisition initiatives
- Analyzing data to inform decision-making and optimize growth
- Operating at the intersection of business, technology, and user experience
ASSUMPTION: This role requires a strategic thinker who can balance both high-level planning and tactical execution to drive significant customer growth.
📋 Key Responsibilities
✅ Define and drive user acquisition product strategy, aligning it with overall business goals and objectives
✅ Identify key customer types and create tailored acquisition experiences
✅ Analyze user behavior and key acquisition metrics to optimize performance
✅ Lead a product squad to develop and execute a roadmap of hypothesis-based initiatives
✅ Collaborate with various teams to identify opportunities and address friction points in the prospect experience
ASSUMPTION: This role requires strong leadership, communication, and collaboration skills to work effectively with diverse teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 5+ years of experience, preferably in a senior product role at an e-commerce company
Required Skills:
- Proven track record of driving growth and consumer acquisition strategies
- Relationship builder with strong stakeholder engagement skills
- Insights and data-driven, with experience leveraging data science and analytics tools
- Technical proficiency in considering backend infrastructure and frontend user experience
- Highly organized leader with strong communication and accountability skills
Preferred Skills:
- Experience in the fashion or retail industry
- Familiarity with Heap, Looker, or Google Analytics
ASSUMPTION: While not explicitly stated, a strong understanding of the fashion or retail industry and its unique challenges would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $138,400 - $173,000 per year (Anticipated base salary)
Benefits:
- Paid Time Off
- Universal Paid Parental Leave
- Paid Sabbatical after 5 years of continuous service
- Exclusive employee subscription and rental discounts
- Comprehensive health, vision, dental, FSA and dependent care
- 401k match
- Company wide events and outings
- Hybrid work arrangement (2 days on-site per week)
Working Hours: 40 hours per week, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for senior product management roles in the fashion or retail industry, with consideration for the experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically focused on disrupting the trillion-dollar fashion industry
Company Size: 501-1,000 employees, providing ample opportunities for growth and collaboration
Founded: 2009, with a history of innovation and disruption in the fashion industry
Company Description:
- Pioneering the world’s first and largest shared designer closet, the "Closet in the Cloud"
- Offering a wide assortment of designer brands for every occasion, from evening wear to activewear
- Powering women to feel their best every day through subscription, rental, and resale options
Company Specialties:
- Retail and technology
- Fulfillment and logistics
- Innovation and disruption
- Entrepreneurial spirit and leadership
- Career growth, mentorship, and incredible benefits
Company Website: RentTheRunway.com
ASSUMPTION: Rent the Runway's unique business model and focus on innovation make it an attractive opportunity for candidates seeking to make an impact in the fashion industry.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility for driving customer growth
Reporting Structure: This role reports directly to the VP of Product and collaborates with various teams, including Engineering, Design, Data, Merchandising, Marketing, and Revenue
Work Arrangement: Hybrid, with 2 days on-site per week and the rest of the time working remotely
Growth Opportunities:
- Potential to make a significant impact on the company's growth and success
- Opportunities to collaborate with and learn from experienced leaders in the industry
- Possibility to grow within the product management team or explore other roles within the company
ASSUMPTION: This role offers substantial growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): 10 Jay St, Brooklyn, New York 11201, US
Geographic Context:
- Brooklyn, NY, with easy access to public transportation and nearby amenities
- Close proximity to Manhattan, offering additional dining, entertainment, and cultural options
- Diverse and vibrant neighborhood with a mix of residential and commercial spaces
Work Schedule: Standard full-time workweek, with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement and central location make this role an attractive opportunity for candidates seeking a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the People team
- Technical assessment or case study
- Interview with the hiring manager and other team members
- Final interview with the VP of Product
Key Assessment Areas:
- Problem-solving and analytical skills
- Strategic thinking and planning
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your experience driving growth and consumer acquisition strategies
- Research Rent the Runway's business model, industry, and competition to demonstrate your understanding of the company and its challenges
ATS Keywords: User acquisition, product strategy, data analysis, stakeholder engagement, fashion industry, retail, e-commerce, growth, customer experience
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a strong focus on assessing the candidate's strategic thinking, problem-solving, and cultural fit.
🛠️ Tools & Technologies
- Heap, Looker, or other data analytics tools
- Asana, JIRA, or other project management tools
- Confluence or other collaboration platforms
ASSUMPTION: Familiarity with data analytics tools and project management software will be beneficial for this role, as the candidate will be expected to analyze data and manage projects to drive growth initiatives.
👔 Cultural Fit Considerations
Company Values:
- Dream big
- Be scrappy
- Foster debate and honest conversations
- Bring your authentic self to work
Work Style:
- Collaborative and cross-functional
- Data-driven and experimental
- Focused on customer obsession and innovation
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where you can dream big and be scrappy?
- Are you comfortable fostering debate and engaging in open, honest conversations with stakeholders?
- Do you bring your authentic self to work and embrace a culture that celebrates individuality?
ASSUMPTION: Rent the Runway's culture values authenticity, collaboration, and a willingness to challenge the status quo, making it an attractive fit for candidates who thrive in dynamic, innovative environments.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Operating in a fast-paced, ever-changing industry with evolving customer needs
- Addressing the unique challenges and complexities of the fashion and retail industries
- Balancing the need for data-driven decision-making with the need for speed and agility
ASSUMPTION: While this role presents significant opportunities for growth and impact, it also comes with unique challenges and complexities that require a strategic, adaptable, and collaborative approach.
📈 Similar Roles Comparison
- Unlike traditional product management roles, this role focuses specifically on user acquisition and growth strategies
- Rent the Runway's unique business model and industry context require a nuanced understanding of the fashion and retail industries
- Career progression in this role could lead to broader product management responsibilities or other leadership opportunities within the company
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on driving customer growth in a dynamic and innovative industry.
📝 Sample Projects
- Developing and executing a user acquisition campaign to drive a 20% increase in new customer sign-ups
- Analyzing customer data to identify key segments and tailor acquisition strategies for each group
- Collaborating with design and engineering teams to optimize the onboarding experience and improve conversion rates
ASSUMPTION: The projects and initiatives in this role will require a combination of strategic planning, data analysis, and cross-functional collaboration to drive meaningful results.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product management team and the company's growth strategy?
- What are the most significant challenges facing the user acquisition team, and how can this role address them?
- How does Rent the Runway support the professional growth and development of its product management team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Rent the Runway foster a culture of innovation and experimentation, and how can this role contribute to that culture?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process will demonstrate your interest in the role and your understanding of the company's unique challenges and opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your experience driving growth and consumer acquisition strategies
- Research Rent the Runway's business model, industry, and competition to demonstrate your understanding of the company and its challenges
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
