Senior Product Manager, Growth Platform

📌 Core Information

🔹 Job Title: Senior Product Manager, Growth Platform

🔹 Company: Upstart

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Financial Services, Product Management

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 4-7 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategies to invest in platforms, tools, and infrastructure to power marketing efforts
• Collaborating with cross-functional teams to drive large-scale initiatives and smaller, data-driven experiments
• Leveraging data-driven insights to make informed product decisions and optimize key metrics
• Managing and influencing stakeholders through persuasion, negotiation, and consensus building

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and stakeholder management skills. Success in this role will depend on the candidate's ability to work effectively with various teams and make data-driven decisions.

📋 Key Responsibilities

✅ Developing and executing strategies to invest in platforms, tools, and infrastructure to power marketing efforts, focusing on driving value for Upstart’s existing customers and enhancing the product experience across multiple credit offerings to build a cohesive multi-product marketplace.

✅ Deeply understanding the customer through ongoing collaboration with lifecycle, digital and direct mail marketing, product marketing, and product teams, ensuring that our technology enables them to deliver higher quality, personalized campaigns that delight end customers.

✅ Collaborating closely across all products at the company, and working with product managers, engineering, analytics, design, and marketing to align goals and streamline processes, ensuring cross-functional coordination and successful delivery of initiatives.

✅ Leveraging data-driven insights to make informed product decisions, identifying opportunities for optimization and testing hypotheses to improve key metrics. Establishing and tracking success metrics to assess the impact of product initiatives, ensuring continuous optimization and improved outcomes.

✅ Making smart trade-offs to inform the ongoing product roadmap, prioritizing the features with the highest ROI and experimenting when necessary

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data analysis. The ideal candidate will be comfortable working with various teams and making data-driven decisions to optimize product initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline).

Experience: 4-7 years of experience in a product management role focused on consumer growth with demonstrated success leading a team with specific workstreams (e.g., marketing tooling, lifecycle platform, audience platform).

Required Skills:

• Ability to build relationships and effectively collaborate with peers and stakeholders, from senior leadership to individual contributors
• Ability to manage and influence through persuasion, negotiation, and consensus building
• Strong prototyping and experimentation skills, including hypothesis generation, A/B testing, and results analysis

Preferred Skills:

• Experience building internal tools and technology products for marketing, preferably in highly regulated industries (financial services, healthcare, etc.)
• Proven track record of building and scaling marketing efforts efficiently in a B2C environment.
• Strong customer-centric mindset with the ability to translate customer insights into actionable product features and enhancements.

ASSUMPTION: While the required skills are essential for success in this role, the preferred skills would make a strong candidate an excellent fit for Upstart's unique work environment and growth goals.

💰 Compensation & Benefits

Salary Range: $162,100 - $224,500 USD (Anticipated Base Salary Range for United States | Remote)

Benefits:

• Medical
• Dental
• Vision
• 401k
• Target Bonuses
• Equity Compensation

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The actual salary may vary depending on the candidate's location and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Upstart operates in the Financial Services industry, specifically in the consumer lending and fintech sectors. The company uses artificial intelligence to provide more accessible and affordable credit to consumers.

Company Size: Upstart is a mid-sized company with 1,001-5,000 employees. This size allows for a mix of startup-like agility and established processes, providing opportunities for growth and innovation.

Founded: Upstart was founded in 2012 and has since grown to become a publicly traded company (NASDAQ: UPST).

Company Description:

• Upstart is the leading AI lending marketplace, connecting millions of consumers to more than 100 banks and credit unions that leverage Upstart’s AI models and cloud applications to deliver superior credit products.
• With Upstart AI, lenders can approve more borrowers at lower rates while delivering the exceptional digital-first experience customers demand.
• More than 90% of loans are fully automated, with no human intervention by Upstart.

Company Specialties:

• Personal Loans
• FinTech
• Marketplace Lending
• Finance
• Tech
• SaaS
• Data Science
• Consumer Credit
• Auto Lending
• Lending
• Consumer Lending
• Credit
• Machine Learning
• Auto
• Auto Software
• Artificial Intelligence

Company Website: http://www.upstart.com/our-story

ASSUMPTION: Upstart's focus on AI and data-driven decision-making is a significant aspect of its company culture and product offerings. Candidates should be comfortable working with data and leveraging it to make informed decisions.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a combination of strategic thinking, data analysis, and stakeholder management skills. The ideal candidate will have 4-7 years of experience in a similar role.

Reporting Structure: The Senior Product Manager, Growth Platform, will report directly to the Head of Product, Growth.

Work Arrangement: This role is remote-friendly, with the expectation that the candidate will work primarily from home. However, there may be occasional travel required for team meetings or company events.

Growth Opportunities:

• Upstart's rapid growth and expansion present numerous opportunities for career advancement within the company.
• As the company continues to innovate and enter new markets, there will be opportunities for the right candidate to take on more responsibility and grow within their role.
• Upstart's focus on data-driven decision-making and continuous improvement creates an environment where employees can learn and develop new skills.

ASSUMPTION: Upstart's growth and expansion present numerous opportunities for career advancement within the company. Candidates should be eager to take on new challenges and grow within their role.

🌍 Location & Work Environment

Office Type: Upstart has offices in San Mateo, California; Columbus, Ohio; and Austin, Texas. However, this role is remote-friendly, with the expectation that the candidate will work primarily from home.

Office Location(s): San Mateo, California; Columbus, Ohio; Austin, Texas

Geographic Context:

• Upstart's remote-friendly work environment allows employees to live and work anywhere in the United States.
• While the company has offices in California, Ohio, and Texas, the majority of employees work remotely.
• Upstart's focus on diversity, equity, and inclusion creates a work environment where employees from various backgrounds can thrive.

Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate the needs of remote workers.

ASSUMPTION: Upstart's remote-friendly work environment allows for a better work-life balance and the ability to attract and retain top talent from across the United States.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the People team
• Technical assessment or case study
• Interview with the hiring manager and/or team members
• Final interview with the Head of Product, Growth

Key Assessment Areas:

• Product management skills and experience
• Data analysis and interpretation skills
• Stakeholder management and communication skills
• Cultural fit and alignment with Upstart's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with data analysis and interpretation, as well as your ability to manage and influence stakeholders.
• Demonstrate your understanding of Upstart's business and the consumer lending industry.

ATS Keywords: Product Management, Consumer Growth, Marketing Tools, Customer Insights, Prototyping, A/B Testing, Negotiation, Consensus Building, AI, Lending, FinTech, Data Analysis

ASSUMPTION: Upstart's interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values. Candidates should be prepared to discuss their experience with data analysis and interpretation, as well as their ability to manage and influence stakeholders.

🛠️ Tools & Technologies

• Data analysis and visualization tools (e.g., SQL, Tableau, Looker)
• Project management tools (e.g., Asana, JIRA, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)
• Product management tools (e.g., Aha!, ProductPlan, JIRA)

ASSUMPTION: Upstart uses a variety of tools and technologies to support its product development and marketing efforts. Candidates should be comfortable working with data analysis and visualization tools, as well as project management and communication tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Upstart prioritizes the needs and preferences of its customers in all aspects of its business.
• Data-driven: Upstart uses data and analytics to inform its decision-making and continuously improve its products and services.
• Inclusive: Upstart is committed to creating a diverse, equitable, and inclusive work environment where all employees can thrive.

Work Style:

• Collaborative: Upstart values teamwork and cross-functional collaboration to drive innovation and success.
• Agile: Upstart embraces an agile work environment, with a focus on continuous improvement and adaptation.
• Data-focused: Upstart prioritizes data-driven decision-making and uses data to inform its product development and marketing efforts.

Self-Assessment Questions:

• Do you have a strong customer-centric mindset and the ability to translate customer insights into actionable product features and enhancements?
• Are you comfortable working in a data-driven environment and using data to inform your decision-making?
• Do you thrive in a collaborative, agile work environment and enjoy working with cross-functional teams to drive innovation and success?

ASSUMPTION: Upstart's company culture is characterized by a strong focus on customer-centricity, data-driven decision-making, and collaboration. Candidates should be comfortable working in a data-driven environment and be able to demonstrate their ability to translate customer insights into actionable product features and enhancements.

⚠️ Potential Challenges

• Upstart's focus on data-driven decision-making and continuous improvement can create a fast-paced work environment with tight deadlines and high expectations.
• The company's rapid growth and expansion can present challenges in terms of maintaining a consistent work-life balance.
• Upstart's remote-friendly work environment can present challenges in terms of communication and collaboration, particularly for candidates who are not comfortable working remotely.
• The consumer lending industry is highly regulated, and candidates should be comfortable working in a compliance-focused environment.

ASSUMPTION: Upstart's fast-paced work environment, focus on data-driven decision-making, and remote-friendly culture can present challenges for candidates who are not comfortable working in a high-pressure, data-driven environment or who struggle with remote work.

📈 Similar Roles Comparison

• This role is similar to a Senior Product Manager, Growth, but with a focus on the tools and technology that support Upstart's marketing and product teams.
• Upstart's focus on AI and data-driven decision-making sets it apart from other consumer lending companies, which may rely more heavily on traditional underwriting methods.
• This role offers opportunities for career growth and advancement within Upstart's expanding product organization.

ASSUMPTION: This role is similar to other senior product management roles in the consumer lending industry, but Upstart's focus on AI and data-driven decision-making sets it apart. Candidates should be comfortable working with data and leveraging it to make informed decisions.

📝 Sample Projects

• Developing and implementing a new marketing automation platform to streamline Upstart's customer communication and personalization efforts.
• Building and launching a new customer-facing dashboard to provide real-time insights into Upstart's loan portfolio and customer base.
• Creating and optimizing a new customer acquisition funnel to improve conversion rates and reduce customer acquisition costs.

ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Product Manager, Growth Platform, might work on at Upstart. Candidates should be prepared to discuss their experience with similar projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Growth team, and how this role fits into the broader organization?
• How does Upstart approach customer segmentation and personalization, and how does this role contribute to those efforts?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
• How does Upstart support the professional development and growth of its product managers?
• What are the biggest challenges facing the Growth team in the next 12-24 months, and how does this role help address them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's priorities. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience with data analysis, stakeholder management, and consumer growth.
• Prepare for your interviews by researching Upstart's business and the consumer lending industry, as well as the company's values and culture.
• If selected for a final interview, be prepared to discuss your experience with data analysis and interpretation, as well as your ability to manage and influence stakeholders.
• Follow up with the hiring manager within 48 hours of your final interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.