📌 Core Information
🔹 Job Title: Senior Product Manager, HCP Marketing
🔹 Company: Otsuka Pharmaceutical Co., Ltd.
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: 2025-05-15
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Executing HCP engagement strategies for Rexulti in Centanafadine, AAD, or MDD/PTSD
- Driving field marketing initiatives, omnichannel execution, and KOL engagement
- Collaborating cross-functionally with sales, medical affairs, market access, digital, and commercial operations
- Optimizing brand presence and adoption through strategic marketing efforts
- Managing agencies supporting HCP promotions, speaker programs, and digital engagement
ASSUMPTION: This role requires a strong understanding of the pharmaceutical industry, particularly in long-term care settings, and experience in HCP engagement and marketing strategies.
📋 Key Responsibilities
✅ Develop and execute field sales materials, training resources, and promotional tools to enhance HCP engagement
✅ Support execution of digital and media campaigns, aligning with broader omnichannel strategies
✅ Incorporate market access pull through strategies into brand promotional efforts
✅ Assist in speaker program execution, congress planning, and HCP advisory initiatives
✅ Track HCP engagement metrics and promotional effectiveness, optimizing tactics based on data insights
✅ Partner with sales, medical, regulatory, and commercial operations to align marketing efforts
✅ Manage agencies supporting HCP promotions, speaker programs, and digital engagement
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field; MBA preferred
Experience: 6+ years of pharmaceutical marketing or related experience such as sales or commercial operations, with a focus on LTC, institutional marketing, or CNS/geriatric therapeutic areas
Required Skills:
- Proven ability to develop and execute marketing strategies tailored to the long-term care environment
- Cross-functional collaboration experience, particularly with market access, medical affairs, and sales teams
- Strong analytical skills, with the ability to leverage data and insights to refine marketing execution
- Experience managing vendors and agency partners, ensuring high-quality program execution
- Ability to work in a matrixed environment, balancing multiple priorities and aligning teams to achieve commercial success
- Ability to plan, manage, and track budgets
Preferred Skills:
- Experience in HCP engagement, institutional sales support, and caregiver education within long-term care settings
ASSUMPTION: Given the remote nature of this role, strong communication and time management skills are essential for success.
💰 Compensation & Benefits
Salary Range: $146,955 - $210,100, plus incentive opportunity
Benefits:
- Comprehensive medical, dental, vision, prescription drug coverage
- Company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance
- Tuition reimbursement and student loan assistance
- Generous 401(k) match, flexible time off, paid holidays, and paid leave programs
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is a typical range for candidates hired to perform the work. Other elements may be used to determine actual salary such as the candidate’s job experience, specific skills, and comparison to internal incumbents currently in role.
📌 Applicant Insights
🔍 Company Context
Industry: Otsuka is a global healthcare company with a strong focus on neuroscience. They are committed to creating new products for better health worldwide.
Company Size: Otsuka has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Otsuka was founded in 1964 and has since grown into a leading pharmaceutical company with a presence in over 20 countries.
Company Description:
- Otsuka is dedicated to improving the quality of human life through innovative pharmaceutical products
- The company focuses on mental health, cardiovascular health, and other therapeutic areas
- Otsuka is committed to sustainability and social responsibility, aiming to create a healthier world for future generations
Company Specialties:
- Neuroscience
- Cardiovascular health
- Mental health
Company Website: http://www.otsuka-us.com
ASSUMPTION: Otsuka's focus on neuroscience and mental health makes this role an excellent fit for candidates interested in these therapeutic areas.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in pharmaceutical marketing and HCP engagement.
Reporting Structure: The Senior Product Manager, HCP Marketing will report directly to the Head of HCP Marketing and collaborate with various cross-functional teams.
Work Arrangement: This role is fully remote, allowing for flexibility and work-life balance.
Growth Opportunities:
- Potential career progression into leadership roles within the marketing department
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on multiple brands and therapeutic areas, gaining diverse experience
ASSUMPTION: Given Otsuka's focus on innovation and growth, there are ample opportunities for career development and advancement within the company.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office required
Office Location(s): N/A
Geographic Context:
- Remote work allows for flexibility in location and a better work-life balance
- Otsuka's global presence provides opportunities for collaboration with international teams
- The company's focus on neuroscience and mental health offers unique insights into these therapeutic areas
Work Schedule: Full-time, with core hours and flexible scheduling options
ASSUMPTION: The fully remote nature of this role requires strong self-motivation, time management, and communication skills to succeed in a virtual environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- Behavioral and situational interview with the hiring manager
- Final interview with key stakeholders, including the Head of HCP Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and execution
- Cross-functional collaboration and communication
- Analytical skills and data-driven decision-making
- Industry knowledge and therapeutic area expertise
- Adaptability and resilience in a remote work environment
Application Tips:
- Highlight relevant experience in HCP engagement, marketing strategy, and cross-functional collaboration
- Tailor your resume to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions focusing on marketing strategy, cross-functional collaboration, and problem-solving
- Research Otsuka's focus on neuroscience and mental health to demonstrate your industry knowledge
ATS Keywords: HCP engagement, marketing strategy, cross-functional collaboration, neuroscience, mental health, remote work, data-driven decision-making
ASSUMPTION: Otsuka's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, Veeva)
ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity: Putting patients first in all aspects of our work
- Innovation: Pursuing new ideas and approaches to improve health outcomes
- Collaboration: Working together to achieve common goals and drive success
- Integrity: Upholding the highest ethical standards in all our actions
- Sustainability: Committing to environmentally responsible practices and social responsibility
Work Style:
- Results-driven: Focusing on achieving measurable outcomes and continuous improvement
- Adaptable: Embracing change and finding creative solutions to challenges
- Team-oriented: Collaborating effectively with cross-functional teams to achieve common goals
- Data-informed: Leveraging data and insights to guide decision-making and strategy
Self-Assessment Questions:
- How have you demonstrated patient-centricity in your previous roles?
- Can you provide an example of a time when you drove innovation in a marketing campaign or strategy?
- Describe your experience working in a remote or hybrid work environment and how you maintain productivity and engagement
ASSUMPTION: Otsuka's company culture emphasizes patient-centricity, innovation, and collaboration, making it an ideal fit for candidates who share these values.
⚠️ Potential Challenges
- Managing multiple priorities and balancing cross-functional collaboration in a remote work environment
- Keeping up with industry trends and regulatory changes in the pharmaceutical industry
- Adapting to a fast-paced and dynamic work environment, with a focus on continuous improvement
- Building and maintaining strong relationships with external vendors and agency partners
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to succeed in this role.
📈 Similar Roles Comparison
- Compared to other HCP marketing roles, this position places a greater emphasis on cross-functional collaboration and market access strategies
- Otsuka's focus on neuroscience and mental health provides unique opportunities to work on innovative and impactful brands
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the organization
ASSUMPTION: This role offers a unique blend of marketing strategy, cross-functional collaboration, and therapeutic area expertise, setting it apart from similar positions in the industry.
📝 Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the HCP marketing department?
- How does Otsuka support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Otsuka measure the success of its HCP engagement strategies, and how can this role impact those metrics?
- What is the company's approach to work-life balance and employee well-being, particularly in a remote work environment?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides valuable information about the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in HCP engagement, marketing strategy, and cross-functional collaboration
- Prepare a cover letter emphasizing your interest in Otsuka's focus on neuroscience and mental health, and your qualifications for this role
- Research Otsuka's company culture and values to demonstrate your fit with the organization
- Follow up with the HR department one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
