📌 Core Information
🔹 Job Title: Senior Product Manager, Hemgenix US Marketing
🔹 Company: CSL
🔹 Location: Americas, US-PA, King of Prussia, CSL Behring
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for HEMGENIX targeting healthcare professionals (HCPs).
- Creating impactful marketing programs that drive hemophilia B gene therapy understanding and adoption of HEMGENIX.
- Leading cross-functional teams, including medical, insights & analytics, and the field sales organization, to drive customer-driven decisions for the brand.
- Collaborating with sales leadership to align on execution priorities.
ASSUMPTION: This role requires a strategic mindset, strong marketing acumen, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Develop impactful creative, messages, and core content aligned with the commercial strategy.
✅ Drive non-personal and personal HCP engagement and education activities.
✅ Align with Sales leadership on execution priorities.
✅ Lead cross-functional team members to drive key insights and customer-driven decisions for the brand.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and leadership skills.
🎯 Required Qualifications
Education: Bachelor's degree in life sciences or healthcare discipline; MBA preferred.
Experience: 7+ years' healthcare experience with 5+ years' commercial marketing experience in pharmaceutical, biotech, or medical device industry.
Required Skills:
- Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
- Ability to build meaningful experiences with HCPs by understanding their needs and desires.
- Bias for action and ability to manage multiple priorities in a fast-paced environment.
- Ability to exercise strong judgment and live up to the highest ethical standards.
- Excellent communication skills and self-awareness of leadership style.
- Ability to build productive partnerships and collaborate effectively in a matrix organization.
- Experience developing and executing a wide range of successful online and offline tactics, including digital, print, video, and CRM.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Product Manager role in the pharmaceutical industry in the United States)
Benefits:
- Health Care
- Financial Protection
- Mental Health Resources
- Emergency Backup Care
- Summer Camp Support
- Charity Matching Contribution
Working Hours: Full-time, typically 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: CSL is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. They specialize in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas.
Company Size: CSL has over 30,000 employees working in more than 35 countries worldwide. This size allows for diverse opportunities and a global reach.
Founded: CSL was founded in 1916 and has a combined heritage of outstanding contribution to medicine and human health with more than 100 years of experience in the development and manufacture of vaccines and plasma protein biotherapies.
Company Description:
- CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases.
- The company offers promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas.
- CSL Behring is committed to excellence and innovation in everything they do.
Company Specialties:
- Plasma protein biotherapeutics
- Pharmaceutical manufacturing
- Rare and serious diseases treatment
Company Website: CSL Behring
ASSUMPTION: CSL Behring is committed to diversity, equity, and inclusion. They strive to create an inclusive work environment where employees feel valued, respected, and heard.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in marketing within the pharmaceutical industry.
Reporting Structure: The Senior Product Manager reports directly to the Marketing Director and works closely with cross-functional teams, including medical, insights & analytics, and the field sales organization.
Work Arrangement: This role is on-site, with the possibility of flexible work arrangements depending on the company's policies and the employee's needs.
Growth Opportunities:
- Potential advancement to a Director or Vice President of Product Management role.
- Opportunities to work on different brands and therapies within the CSL portfolio.
- Chance to gain experience in a global organization with a diverse product portfolio.
ASSUMPTION: CSL Behring offers opportunities for professional growth and development, including training, mentorship, and career advancement.
🌍 Location & Work Environment
Office Type: CSL Behring's King of Prussia office is a corporate environment with a professional and collaborative work culture.
Office Location(s): Americas, US-PA, King of Prussia, CSL Behring
Geographic Context:
- The King of Prussia office is located in the Philadelphia metropolitan area, offering a mix of urban and suburban living options.
- The area is known for its high quality of life, with access to excellent schools, cultural attractions, and recreational opportunities.
- The office is conveniently located near major highways and public transportation, making it easily accessible.
Work Schedule: The work schedule is typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility depending on the needs of the role and the employee.
ASSUMPTION: The work environment at CSL Behring is collaborative, innovative, and focused on delivering high-quality medicines to patients in need.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or cross-functional team members
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Communication and presentation skills
- Collaboration and teamwork
- Problem-solving and decision-making abilities
- Cultural fit and alignment with CSL Behring's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills for this role.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on their impact and the insights that drove them.
- Research CSL Behring and the hemophilia B gene therapy market to demonstrate your understanding of the company and the therapeutic area.
ATS Keywords: Marketing strategy, market research, segmentation, brand positioning, tactical plan development, HCP engagement, cross-functional leadership, digital marketing, print marketing, video marketing, CRM, communication skills, judgment, collaboration, ethical standards, customer insights
ASSUMPTION: CSL Behring uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application get noticed.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, Veeva)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in these tools is not explicitly required but may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Collaborative
- Innovative
- Data-driven
- Results-oriented
- Adaptable
Self-Assessment Questions:
- How do you demonstrate patient-centricity in your marketing strategies?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
- How do you stay up-to-date with industry trends and adapt your marketing strategies accordingly?
ASSUMPTION: CSL Behring values employees who align with their core values and work style, as this fosters a collaborative and innovative work environment.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, demanding strong time management and prioritization skills.
- Marketing strategies may need to be adjusted based on changing market dynamics or regulatory updates, requiring adaptability and quick decision-making.
- The role may involve working with sensitive patient information, necessitating a strong commitment to data privacy and ethical standards.
- The role may require occasional travel to attend industry conferences, meetings, or other events.
ASSUMPTION: These challenges can be overcome by leveraging strong communication, collaboration, and problem-solving skills.
📈 Similar Roles Comparison
- Compared to other Senior Product Manager roles, this position offers the opportunity to work on a rare disease therapy, which may provide a greater sense of purpose and impact.
- CSL Behring's global presence offers opportunities for international exposure and collaboration, which may not be available in smaller or more localized organizations.
- This role may offer more autonomy and responsibility than entry-level or junior product manager roles, providing an opportunity for professional growth and development.
ASSUMPTION: While this role shares similarities with other Senior Product Manager positions, its unique focus on rare disease therapies and global reach sets it apart.
📝 Sample Projects
- Developing a targeted marketing campaign to increase HCP awareness and understanding of hemophilia B gene therapy.
- Collaborating with cross-functional teams to create a patient education program that supports the launch of a new hemophilia B gene therapy product.
- Analyzing market data to identify trends and insights that inform marketing strategies and tactics for hemophilia B gene therapies.
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Senior Product Manager role at CSL Behring.
❓ Key Questions to Ask During Interview
- How does CSL Behring support the professional growth and development of its employees?
- Can you describe the company's approach to cross-functional collaboration and how it fosters innovation?
- How does CSL Behring ensure that its marketing strategies are patient-centric and aligned with its corporate values?
- What are the key priorities for this role in the first 90 days?
- How does CSL Behring support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the company culture, the role's priorities, and the organization's commitment to employee growth and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills for this role.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on their impact and the insights that drove them.
- Research CSL Behring and the hemophilia B gene therapy market to demonstrate your understanding of the company and the therapeutic area.
- Follow up with the CSL Behring HR department one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
