📌 Core Information
🔹 Job Title: Senior Product Manager, Marketing AI
🔹 Company: PushPress
🔹 Location: United States (Remote)
🔹 Job Type: Remote
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Leading the development of a new AI-native marketing product for gym owners
- Designing intuitive experiences that drive growth and automate decision-making
- Applying generative AI and LLMs to automate campaigns, content, and customer communications
- Owning product discovery, roadmap, delivery, and iteration from zero to launch
- Working with a small, high-agency team to take the marketing product to the next level
ASSUMPTION: This role requires a strong understanding of marketing automation and hands-on experience with AI applications to be successful.
📋 Key Responsibilities
✅ Lead end-to-end development of a new marketing product for gym owners, powered by AI
✅ Design simple, intuitive experiences that help customers achieve growth without setup or complexity
✅ Use generative AI and LLMs to automate campaigns, content, customer communications, and more
✅ Own product discovery, roadmap, delivery, and iteration from zero to launch
✅ Talk to customers, test fast, and continuously refine toward product-market fit
✅ Set a high bar for execution, UX quality, and real-world impact
ASSUMPTION: This role requires a proactive approach, eye for detail, and drive to make a meaningful impact.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field or equivalent experience
Experience: 5+ years in product management, with experience leading 0→1 products
Required Skills:
- Strong understanding of marketing automation, CRM, or SMB customer acquisition tools
- Hands-on experience applying AI and LLMs to products and customer problems
- Fast, scrappy, and customer-obsessed—you bias toward action and iterate in the wild
- Excellent communicator with strong product judgment
Preferred Skills:
- Experience in vertical SaaS, creator tools, or building for small businesses
ASSUMPTION: A background in marketing, CRM, or relevant customer acquisition tools is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (AI-estimated, based on experience level and industry standards)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior product manager role with 5-10 years of experience in the tech industry.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 51-200 employees (Small to Medium-sized Enterprise)
Founded: 2011
Company Description:
- PushPress is a complete gym management platform designed to unlock the power of your fitness business
- Automate, streamline, and grow your gym with a hassle-free software built by gym owners, for gym owners
- Trusted by 5,000+ gyms and 500,000+ members, processing over $500M annually
Company Specialties:
- Gym management software
- Marketing automation for gyms
- AI-powered Industry Ledger for boutique fitness
Company Website: pushpress.com
ASSUMPTION: PushPress is a well-established company in the fitness industry, with a strong focus on providing comprehensive gym management solutions.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the CTO or a similar executive position
Work Arrangement: Remote (100%)
Growth Opportunities:
- Potential to grow into a leadership role as the team expands
- Opportunity to shape the future of the marketing product and the company
- Chance to learn and apply the latest AI technologies in a practical, user-focused way
ASSUMPTION: This role offers significant growth potential for the right candidate, as the company continues to expand and evolve.
🌍 Location & Work Environment
Office Type: 100% Remote
Office Location(s): United States
Geographic Context:
- The United States has a well-established fitness industry with numerous gyms and fitness centers
- Remote work allows for a flexible work-life balance and the ability to work from anywhere in the country
- The fitness industry is highly competitive, with a strong focus on innovation and technology
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement provides applicants with the flexibility to work from anywhere in the United States, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the executive team
Key Assessment Areas:
- Product management experience and skills
- Understanding of marketing automation and AI applications
- Communication and leadership skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with marketing automation, CRM, and AI applications in your resume
- Tailor your cover letter to emphasize your understanding of the fitness industry and your passion for driving growth through innovative products
- Prepare for behavioral and situational interview questions that focus on your product management experience and problem-solving skills
ATS Keywords: Marketing automation, CRM, AI, LLMs, product management, user experience, execution, customer focus, iterative development, fast shipping, scrappy, vertical SaaS, creator tools, small business
ASSUMPTION: The interview process for this role will focus on assessing the applicant's product management experience, understanding of marketing automation and AI, and cultural fit with the company.
🛠️ Tools & Technologies
- AI and LLMs (e.g., generative AI, transformers)
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Zoho CRM)
- Product management tools (e.g., Asana, JIRA)
ASSUMPTION: The specific tools and technologies required for this role may vary, but a strong understanding of marketing automation, CRM, and AI applications is essential.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed
- Scrappy and fast
- Collaborative and inclusive
Work Style:
- Remote and flexible
- Data-driven and iterative
- Focused on real-world impact
Self-Assessment Questions:
- Do you thrive in ambiguous environments and bias toward action?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you have a strong customer focus and a passion for driving growth through innovative products?
ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and enjoyable work experience.
⚠️ Potential Challenges
- Working in a fast-paced, ambiguous environment with a small, high-agency team
- Balancing the need for speed and iteration with a focus on quality and user experience
- Adapting to the unique needs and constraints of the fitness industry and its customers
- Managing the expectations and feedback of a diverse range of stakeholders
ASSUMPTION: Applicants should be prepared to face these challenges and have a plan for addressing them in their application and interview process.
📈 Similar Roles Comparison
- Product Manager, Marketing Automation (vertical SaaS)
- Product Manager, AI-driven Customer Acquisition (SMB customer acquisition tools)
- Product Manager, Creator Tools (vertical SaaS, creator-focused products)
ASSUMPTION: These roles share similarities with the Senior Product Manager, Marketing AI role at PushPress, but each has its unique focus and requirements.
📝 Sample Projects
- Developing a new AI-powered marketing campaign automation tool for gym owners
- Creating a user-friendly CRM system tailored to the needs of small fitness businesses
- Designing and implementing a customer communication platform that leverages AI and LLMs
ASSUMPTION: These sample projects illustrate the types of initiatives the Senior Product Manager, Marketing AI might work on at PushPress.
❓ Key Questions to Ask During Interview
- How does PushPress plan to integrate AI and LLMs into its existing products and services?
- What are the biggest challenges facing the fitness industry, and how does PushPress plan to address them?
- How does PushPress support the professional development and growth of its employees?
- What is the company's long-term vision for the marketing product, and how does this role fit into that plan?
- How does PushPress foster a collaborative and inclusive work environment, particularly in a remote setting?
ASSUMPTION: These questions can help applicants better understand the company's goals, culture, and expectations for the Senior Product Manager, Marketing AI role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with marketing automation, CRM, and AI applications
- Prepare for behavioral and situational interview questions that focus on your product management experience and problem-solving skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
