📌 Core Information
🔹 Job Title: Senior Product Manager, Marketing Cloud
🔹 Company: StackAdapt
🔹 Location: Anywhere in North America
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (North America)
🚀 Job Overview
Key aspects of this role include:
- Owning and creating the roadmap for the Email Marketing team
- Defining the long-term vision for the Email Marketing solution
- Driving the product from MVP to scaling and adoption
- Collaborating with cross-functional teams to deliver high-quality features
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution. The ideal candidate will be comfortable working in a dynamic environment with a high degree of ambiguity.
📋 Key Responsibilities
✅ Own and create the roadmap for the Email Marketing team
✅ Define the long-term vision for the Email Marketing solution
✅ Drive the product from MVP to scaling and adoption
✅ Collaborate with Product, Design, Engineering, Data Science, and Revenue teams to deliver high-quality features
✅ Define product specs that capture user needs and provide clear direction for the engineering, design, and QE teams
ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong communication skills to ensure everyone is aligned on the product vision and roadmap.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, Computer Science, or Engineering)
Experience: 5+ years of experience as a product manager delivering complex projects across multiple milestones
Required Skills:
- Proven ability to identify problems, understand them deeply, and figure out different solutions
- Excellent collaborator with strong written and verbal communication skills
- Keen design sense and ability to understand features through a user's eyes
- Ability to capture and distill ideas into written words to build consensus around a vision
- Martech experience is preferred but not required
- A Computer Science or Engineering background is preferred but not required
Preferred Skills:
- Experience with email marketing platforms
- Familiarity with Agile development methodologies
- Knowledge of marketing automation tools
ASSUMPTION: While martech experience is preferred, the ideal candidate will have a strong product management background and be eager to learn the nuances of the email marketing space.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on experience and location)
Benefits:
- Competitive salary + equity
- RRSP/401K matching
- 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
- Access to a comprehensive mental health care platform
- Health benefits from day one of employment
- Work-from-home reimbursements
- Optional global WeWork membership
- Robust training and onboarding program
- Coverage and support of personal development initiatives
- Access to StackAdapt programmatic courses and certifications
- Mentorship opportunities with industry leaders
- Awesome parental leave policy
- Friendly, welcoming, and supportive culture
- Social and team events
Working Hours: Full-time (40 hours per week) with flexible hours and a results-driven work environment
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior product manager role in North America. Final compensation will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: StackAdapt operates in the technology, information, and internet industry, specializing in programmatic advertising and marketing solutions.
Company Size: StackAdapt is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: 2014, with a mission to empower marketers to reach, engage, and convert audiences with precision.
Company Description:
- StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions, including native, display, video, connected TV, audio, in-game ads, and digital out-of-home ads.
- The company empowers thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance every day.
- StackAdapt was founded with a vision to be more than an advertising platform; it's a hub of innovation, imagination, and creativity.
Company Specialties:
- Content amplification
- Content Distribution
- Advertising
- Native Ads
- Display Ads
- Mobile Ads
- Audio Ads
- Connected TV Ads
- Programmatic Advertising
- Demand-side Platform
Company Website: www.stackadapt.com
ASSUMPTION: StackAdapt's focus on innovation and creativity makes it an attractive workplace for candidates seeking a dynamic and forward-thinking environment.
📊 Role Analysis
Career Level: This role is a senior-level position, ideal for experienced product managers looking to drive a product from MVP to scale.
Reporting Structure: The Senior Product Manager will report to a Group Product Manager and work day-to-day with another PM in the Marketing Cloud space, as well as a dedicated team of engineers, designers, and QE.
Work Arrangement: This role is remote-first, with candidates located anywhere in North America welcome to apply.
Growth Opportunities:
- As the Email Marketing solution grows, there will be opportunities for the Senior Product Manager to expand their team and take on more strategic responsibilities.
- StackAdapt offers robust training and onboarding programs, as well as coverage and support for personal development initiatives, providing ample opportunities for professional growth.
- The company's fast-paced environment and focus on innovation create numerous opportunities for career advancement.
ASSUMPTION: The ideal candidate for this role will be eager to take on a high-impact, strategic position and be open to the challenges and opportunities that come with driving a product from MVP to scale.
🌍 Location & Work Environment
Office Type: Remote (work-from-home)
Office Location(s): Anywhere in North America
Geographic Context:
- StackAdapt is a remote-first company, allowing employees to work from the comfort of their own homes or from a co-working space through the optional global WeWork membership.
- The company has teams and client support across North America, EMEA, APAC, and LATAM, providing ample opportunities for collaboration and learning from diverse perspectives.
- StackAdapt's remote work environment offers a high degree of flexibility and work-life balance.
Work Schedule: Full-time (40 hours per week) with flexible hours and a results-driven work environment
ASSUMPTION: The remote work environment at StackAdapt requires strong self-motivation, time management, and communication skills to ensure productivity and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent team
- Technical assessment or case study
- Interview with the hiring manager and/or team members
- Final interview with a senior leader
Key Assessment Areas:
- Problem-solving skills and ability to identify and address complex problems
- Collaboration and communication skills, both written and verbal
- Understanding of product management best practices and processes
- Alignment with StackAdapt's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to problem-solving and provide examples of your ability to drive products from MVP to scale
- Familiarize yourself with StackAdapt's products and services, and be ready to discuss how you can contribute to the company's mission
ATS Keywords: Product Management, Email Marketing, Roadmap, Feature Delivery, Cross-Functional Collaboration, Martech, Ambiguity Management, User Experience, Written Communication
ASSUMPTION: The interview process at StackAdapt is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- JIRA
- Confluence
- Slack
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Email marketing platforms (e.g., Mailchimp, SendGrid, or similar)
ASSUMPTION: The tools and technologies listed are subject to change based on the team's needs and preferences. The ideal candidate will be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Results-driven
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and open to change
- Customer-focused
Self-Assessment Questions:
- How do you approach identifying and solving complex problems in a dynamic environment?
- Can you provide an example of a time when you drove a product from MVP to scale, and what challenges you faced along the way?
- How do you ensure clear and effective communication with cross-functional teams, especially when working remotely?
- How do you stay organized and manage your time effectively in a fast-paced, remote work environment?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit for StackAdapt, with a customer-centric mindset, a passion for innovation, and a collaborative work style.
⚠️ Potential Challenges
- The Email Marketing solution is still in its early stages, and the Senior Product Manager will face challenges scaling and driving adoption
- Working remotely requires strong self-motivation, time management, and communication skills to ensure productivity and collaboration
- The dynamic and fast-paced environment at StackAdapt may present challenges for candidates who prefer a more structured or predictable work environment
- The ideal candidate will be comfortable working in a high-ambiguity environment and be open to the challenges and opportunities that come with driving a product from MVP to scale
ASSUMPTION: The potential challenges listed are not exhaustive, and the ideal candidate will be open to the unique challenges and opportunities that come with working at StackAdapt.
📈 Similar Roles Comparison
- This role is unique in that it focuses on driving an Email Marketing solution from MVP to scale within a larger, multi-channel advertising platform
- Compared to other senior product manager roles, this position offers the opportunity to have a significant impact on a growing product and the chance to expand the team as the solution scales
- Career progression in this role could lead to more strategic responsibilities within the Marketing Cloud team or other areas of the organization
ASSUMPTION: The ideal candidate for this role will be excited about the unique opportunity to drive an Email Marketing solution from MVP to scale and be open to the challenges and opportunities that come with working at a dynamic, growing company like StackAdapt.
📝 Sample Projects
- Developing and implementing a go-to-market strategy for the Email Marketing solution
- Collaborating with cross-functional teams to design and build new features, such as email templates, segmentation, and automation workflows
- Conducting user research and usability testing to inform product decisions and improvements
ASSUMPTION: The sample projects listed are not exhaustive, and the ideal candidate will be open to taking on new and challenging projects as they arise.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Cloud space?
- How does StackAdapt support the growth and development of its employees, particularly in remote work environments?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does StackAdapt measure the success of its products and teams?
- What are the biggest challenges facing the Email Marketing solution, and how can this role help address them?
ASSUMPTION: The ideal candidate will come prepared with thoughtful questions that demonstrate their understanding of the role, the team, and the company, as well as their eagerness to contribute to StackAdapt's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the phone or video screen by researching StackAdapt's products, services, and company culture
- If selected for the technical assessment or case study, take the time to understand the problem and approach it strategically
- Follow up with the Talent team after each interview round to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
