📌 Core Information
🔹 Job Title: Senior Product Manager, Marketing Cloud
🔹 Company: StackAdapt
🔹 Location: Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (North America)
🚀 Job Overview
Key aspects of this role include:
- Owning and creating the roadmap for the Email Marketing team
- Defining the long-term vision for the Email Marketing solution
- Driving the product from MVP to scaling and adoption
- Collaborating with cross-functional teams to deliver high-quality results
ASSUMPTION: This role requires a strategic mindset to balance long-term vision with immediate delivery needs. It also demands strong collaboration skills to work effectively with diverse teams.
📋 Key Responsibilities
✅ Own and create the roadmap for the Email Marketing team
✅ Define the long-term vision for the Email Marketing solution
✅ Drive the product from MVP to scaling and adoption
✅ Responsible for delivery of product specs that capture user needs
✅ Collaborate with Product, Design, Engineering, Data Science, and Revenue teams
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. It requires adaptability to handle changing priorities and ambiguity.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, Computer Science)
Experience: 5+ years of experience as a product manager delivering complex projects
Required Skills:
- Proven problem-solving skills
- Excellent written and verbal communication skills
- Keen design sense and user-centric mindset
- Ability to collaborate effectively with cross-functional teams
- Familiarity with Martech is preferred but not required
- Background in Computer Science or Engineering is preferred but not required
Preferred Skills:
- Experience with email marketing platforms
- Knowledge of programmatic advertising
ASSUMPTION: While Martech experience is preferred, a strong product management background and willingness to learn can make up for it. Similarly, a technical background is helpful but not essential.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year (Based on industry standards for a Senior Product Manager role in Canada)
Benefits:
- Competitive salary + equity
- RRSP/401K matching
- 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
- Access to a comprehensive mental health care platform
- Health benefits from day one of employment
- Work-from-home reimbursements
- Optional global WeWork membership
- Robust training and onboarding program
- Coverage and support of personal development initiatives
- Access to StackAdapt programmatic courses and certifications
- Mentorship opportunities with industry leaders
- Awesome parental leave policy
- Friendly, welcoming, and supportive culture
- Social and team events
Working Hours: Full-time, flexible hours with a focus on results and delivery
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Product Manager role in Canada. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: StackAdapt operates in the technology, information, and internet industry, specializing in programmatic advertising and marketing solutions.
Company Size: StackAdapt is a mid-sized company with 1,001-5,000 employees, providing a supportive and collaborative work environment.
Founded: StackAdapt was founded in 2014 and has since grown to become a leading technology company in its field.
Company Description:
- StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions
- The company empowers thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance every day
- StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination, and creativity
Company Specialties:
- Content amplification
- Content Distribution
- Advertising
- Native Ads
- Display Ads
- Mobile Ads
- Audio Ads
- Connected TV Ads
- Programmatic Advertising
- Demand-side Platform
Company Website: http://www.stackadapt.com
ASSUMPTION: StackAdapt's focus on innovation and creativity makes it an exciting place to work, with ample opportunities for growth and learning.
📊 Role Analysis
Career Level: This role is at the senior level, with significant responsibility and autonomy. It also offers opportunities for growth and leadership.
Reporting Structure: The Senior Product Manager reports to a Group Product Manager and works closely with another PM in the Marketing Cloud space, as well as a dedicated team of engineers, designers, and QE.
Work Arrangement: This role is remote-first, with candidates located anywhere in North America welcome to apply.
Growth Opportunities:
- Potential to grow into a leadership role within the Product team
- Opportunities to work on high-impact projects and drive significant business growth
- Access to mentorship and professional development opportunities
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path to advancement within the Product team.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office requirement
Office Location(s): N/A (Remote work)
Geographic Context:
- Canada is a multicultural country with a strong economy and high quality of life
- The remote work arrangement allows for flexibility and work-life balance
- North America offers a diverse range of cultural experiences and professional networking opportunities
Work Schedule: Full-time, with flexible hours and a focus on results and delivery
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, while also offering access to a diverse range of professional networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the Talent team
- Technical interview with the hiring manager
- Final interview with the team
Key Assessment Areas:
- Problem-solving skills
- Collaboration and communication skills
- Understanding of product management principles
- Alignment with StackAdapt's company values
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to demonstrate your fit for the role and company
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and collaboration experience
- Research StackAdapt's products and company culture to show your enthusiasm and preparation
ATS Keywords: Product Management, Roadmap, Email Marketing, Martech, Collaboration, Problem Solving, User Experience, Cross-Functional Teams
ASSUMPTION: The interview process will focus on assessing the candidate's problem-solving skills, collaboration abilities, and cultural fit with StackAdapt.
🛠️ Tools & Technologies
- Asana or similar project management tool
- JIRA or similar agile development tool
- Confluence or similar collaboration platform
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk)
ASSUMPTION: The tools and technologies used in this role are standard for product management and marketing, with a focus on collaboration and project management.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communicator
- Team player
- Problem solver
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working with ambiguity and changing priorities?
- Do you have strong communication skills and enjoy collaborating with diverse teams?
- Are you passionate about driving customer engagement and improving user experiences?
ASSUMPTION: StackAdapt values a customer-centric, innovative, and collaborative work environment. Candidates who are results-driven, adaptable, and strong communicators will thrive in this culture.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines
- Balancing long-term vision with immediate delivery needs
- Working with ambiguity and changing requirements
- Collaborating effectively with cross-functional teams
- Keeping up with the latest trends and developments in Martech
ASSUMPTION: This role presents unique challenges that require strong problem-solving skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike traditional product management roles, this role focuses specifically on email marketing within a broader marketing cloud solution
- While the core responsibilities are similar to other senior product management roles, the focus on email marketing and integration with other marketing channels sets this role apart
- Career progression in this role could lead to leadership positions within the Product team or broader marketing roles
ASSUMPTION: This role offers a unique blend of product management and marketing expertise, with a focus on email marketing and integration with other marketing channels.
📝 Sample Projects
- Developing and implementing a roadmap for the Email Marketing team
- Defining and launching new email marketing features based on user needs and market trends
- Collaborating with cross-functional teams to integrate email marketing with other marketing channels
- Conducting user research and usability testing to inform product development
ASSUMPTION: These sample projects highlight the strategic and tactical aspects of the role, as well as the importance of collaboration and user-centric design.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Email Marketing solution and the vision for its future?
- How does the Email Marketing team collaborate with other teams within the Marketing Cloud space?
- What are the biggest challenges facing the Email Marketing team, and how can this role address them?
- How does StackAdapt support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These interview questions focus on understanding the role's context, challenges, and growth opportunities, as well as StackAdapt's company culture and employee support.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role
- Write a cover letter explaining why you're a strong fit for this position and how you can contribute to StackAdapt's success
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and collaboration experience
- Follow up with the Talent team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
