Senior Product Manager, Marketing Reporting

📌 Core Information 🔹 Job Title: Senior Product Manager, Marketing Reporting 🔹 Company: HubSpot 🔹 Location: Remote - USA 🔹 Job Type: Full-Time 🔹 Category: Product Management 🔹 Date Posted: April 4, 2025 🔹 Experience Level: Mid-Senior Level (5-10 years) 🚀 Job Overview Key aspects of this role include: - Strategic Leadership: Drive the future of the Marketing Reporting product area by creating a shared strategy and cohesive roadmap. - Cross-Functional Collaboration: Work closely with various teams, including Marketing Hub teams, to align goals, build understanding, and motivate others. - Product Development: Guide new product ideas from initial concept to launch, ensuring they meet the needs of both customers and the business. - Customer-Centric Focus: Engage directly with customers to understand their journey and use data to improve their experiences. - AI-First Mindset: Leverage AI to drive innovation and enhance reporting capabilities. *ASSUMPTION:* This role requires a deep understanding of the marketing customer problem space and a strong ability to balance customer needs with business goals. 📋 Key Responsibilities 🔹 Strategic Planning and Execution: - Create and maintain a product roadmap that aligns with business objectives and customer needs. - Collaborate with cross-functional partners to define product strategy, prioritize features, and ensure successful execution. 🔹 Customer Engagement and Data Analysis: - Engage directly with customers to understand their reporting needs and pain points. - Analyze customer data to identify trends, insights, and opportunities for improvement. 🔹 Stakeholder Management: - Build and maintain strong relationships with key stakeholders, including fellow PMs and executive leaders. - Facilitate tough conversations that help people grow and drive consensus around product decisions. 🔹 Product Development and Launch: - Work closely with design and engineering teams to define product requirements, create user stories, and ensure successful product launches. *ASSUMPTION:* This role involves a high degree of collaboration and influencing, requiring strong communication and interpersonal skills. 🎯 Required Qualifications Education: - Bachelor's degree in a relevant field (e.g., Business, Marketing, Computer Science, or a related discipline) Experience: - Proven track record of successfully launching products to customers - Experience working with reporting products, sales products, or on platform teams - Demonstrated ability to adapt in an innovative and fast-paced environment Required Skills: - Strong product management skills, with a focus on strategic planning and execution - Excellent communication, influencing, and interpersonal problem-solving skills - Deep understanding of customer needs and a drive to solve their problems - Experience partnering closely with design and engineering teams on a regular basis - Strong analytical skills and comfort with data-driven decision making - Familiarity with marketing and sales processes, and a solid understanding of the competitive software space Preferred Skills: - Experience with AI and machine learning technologies - Familiarity with HubSpot products and the HubSpot CRM *ASSUMPTION:* Candidates should have a multidisciplinary approach to thinking, combining market, business, and technical insights to identify opportunities and weigh tradeoffs. 💰 Compensation & Benefits Salary Range: $161,500 - $258,400 USD Annually *This range is inclusive of base salary, on-target commission for eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications, and other job-related reasons.* Benefits: - Stock Options and Equity - Annual Bonus - Overtime Pay - Comprehensive health, dental, and vision insurance - 401(k) matching - Generous PTO and flexible work arrangements - Employee resource groups and mentorship programs - Access to learning and development resources, including LinkedIn Learning and HubSpot Academy *We know that benefits are an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.* *ASSUMPTION:* The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual compensation package may vary based on individual candidate factors. 📌 Applicant Insights 🔍 Company Context Industry: Software as a Service (SaaS), specifically Customer Relationship Management (CRM) software Company Size: Medium (5,001-10,000 employees) Founded: 2006 Company Description: HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. Company Specialties: - Inbound marketing - Marketing automation - Sales enablement - Customer service software - Customer relationship management - Platform and customer code Company Website: *ASSUMPTION:* HubSpot’s success is driven by its customer-centric approach, innovative products, and strong company culture. 📊 Role Analysis Career Level: Mid-Senior Level (5-10 years of experience) Reporting Structure: This role reports directly to the VP of Product within the Reporting Product Group. Work Arrangement: This role is fully remote, with the option to work from a HubSpot office or a hybrid arrangement. Growth Opportunities: - Opportunities for career progression within the Product Management organization - Exposure to various teams and projects, fostering a well-rounded skill set - Access to learning and development resources to support professional growth *ASSUMPTION:* This role offers numerous growth opportunities for the right candidate, including exposure to different teams, projects, and learning resources. 🌍 Location & Work Environment Office Type: Fully remote, with the option to work from a HubSpot office or a hybrid arrangement Office Location(s): HubSpot offices are located in Cambridge, MA, USA, with additional offices in Amsterdam, Berlin, Bogota, Dublin, Ghent, London, Madrid, Paris, San Francisco, Singapore, Sydney, Tokyo, and Toronto. Geographic Context: - The United States is the primary market for this role, with a large customer base and numerous internal teams. - HubSpot’s remote-first culture allows for flexible work arrangements, catering to a diverse workforce. Work Schedule: Flexible, with a focus on results and output rather than hours worked *ASSUMPTION:* This role offers a high degree of flexibility, allowing employees to balance work and personal responsibilities effectively. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with a member of the People & Culture team 2. Technical assessment or case study 3. Interview with the hiring manager and/or other team members 4. Final interview with the VP of Product or another senior leader Key Assessment Areas: - Strategic thinking and problem-solving skills - Customer-centric mindset and empathy - Ability to work collaboratively and influence others - Technical proficiency in product management and related tools Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Be prepared to discuss your approach to strategic planning, customer engagement, and data analysis. - Showcase your ability to work collaboratively and influence others, providing specific examples from your past experiences. *ASSUMPTION:* The interview process for this role is designed to assess both technical skills and cultural fit, with a strong emphasis on strategic thinking and customer-centricity. 🛠️ Tools & Technologies - HubSpot’s product suite, including HubSpot CRM, Marketing Hub, Sales Hub, and Service Hub - JIRA (HubSpot’s project management tool) - Confluence (HubSpot’s collaboration platform) - Google Workspace (Gmail, Google Docs, Sheets, Slides) - Slack (HubSpot’s internal communication platform) - Zoom (for virtual meetings and presentations) *ASSUMPTION:* This role requires proficiency in HubSpot’s product suite and related tools, as well as strong communication and collaboration skills. 👔 Cultural Fit Considerations Company Values: - Customers first - Transparent and open - Empowering and inclusive - Data-driven - One team, one dream Work Style: - Collaborative and cross-functional, with a focus on teamwork and shared goals - Results-driven, with a focus on output and impact over hours worked - Customer-centric, with a deep understanding of customer needs and a drive to solve their problems Self-Assessment Questions: 1. How do you approach building a shared strategy and cohesive roadmap for a product area, balancing customer needs with business goals? 2. How do you engage with customers to understand their reporting needs and pain points, and use data to drive improvements? 3. How do you work collaboratively with cross-functional teams to define product strategy, prioritize features, and ensure successful execution? *ASSUMPTION:* Candidates should be able to demonstrate a strong fit with HubSpot’s company values and work style, with a particular emphasis on collaboration, customer-centricity, and data-driven decision making. ⚠️ Potential Challenges 1. Balancing the needs of multiple stakeholders, including customers, business leaders, and internal teams 2. Working in a fast-paced, innovative environment with a high degree of uncertainty 3. Managing a remote team and fostering a strong, cohesive culture 4. Adapting to changes in the market, customer needs, and business priorities *ASSUMPTION:* This role presents unique challenges that require strong leadership, adaptability, and a customer-centric mindset. 📈 Similar Roles Comparison 1. Senior Product Manager, Marketing Reporting vs. Senior Product Manager, Sales Hub: - Both roles require a deep understanding of their respective customer problem spaces and a strong ability to balance customer needs with business goals. - The Marketing Reporting role focuses on enabling impactful reports across key Marketing Hub focus areas, while the Sales Hub role focuses on driving sales productivity and pipeline generation. - Both roles require strong collaboration and influencing skills, as well as a data-driven approach to product development. 📝 Sample Projects 1. Evolving multi-touch revenue attribution tools to give marketers credit for their impact on the sales pipeline 2. Maturing end-to-end customer journey reporting to unlock full visibility into customer interactions 3. Unlocking actionable insights on web traffic or campaigns to drive more effective conversions *ASSUMPTION:* These sample projects illustrate the strategic, customer-centric, and data-driven nature of the work required in this role. ❓ Key Questions to Ask During Interview 1. How does the Reporting Product Group collaborate with other teams, such as Marketing Hub teams, to ensure our reporting tools meet the needs of our customers and internal teams? 2. How does HubSpot approach balancing the needs of our customers with the needs of our business, and how does this role contribute to that balance? 3. How does HubSpot support the growth and development of its employees, and what opportunities exist for professional growth within this role? 4. How does HubSpot’s remote-first culture impact the way teams work together and collaborate on projects? *ASSUMPTION:* These questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit with HubSpot’s culture and values. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this [link](https://www.hubspot.com/careers/jobs/6285634?gh_jid=6285634). 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare for your interviews by researching HubSpot’s products, company culture, and the specific challenges and opportunities presented in this role. 4. Follow up with the hiring team after your interviews to express your continued interest in the position. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. *This disclaimer is included to ensure that applicants have access to accurate and up-to-date information about the role and the company.*