📌 Core Information
🔹 Job Title: Senior Product Manager, Marketing Technology and Personalization
🔹 Company: Overstock.com
🔹 Location: Hybrid - Utah
🔹 Job Type: Full-Time
🔹 Category: Retail, E-commerce
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Utah)
🚀 Job Overview
Key aspects of this role include:
- Driving initiatives to improve customer retention, LTV, and profitability through targeted and timely customer engagement.
- Balancing short-term marketing agility with long-term platform scalability and tech debt reduction.
- Establishing clear success metrics tied to business outcomes: conversion rates, engagement, frequency of purchase, and opt-in retention.
- Collaborating with cross-functional teams to automate content delivery and decision-making using machine learning and generative AI.
- Leading platform migrations and managing a backlog of technical debt, deprecations, and upgrades with a strategic lens.
ASSUMPTION: This role requires a strategic mindset, strong cross-functional leadership skills, and a deep understanding of marketing workflows and relevant technologies.
📋 Key Responsibilities
✅ Drive initiatives that improve customer retention, LTV, and profitability through targeted and timely customer engagement.
✅ Prioritize projects that balance short-term marketing agility with long-term platform scalability and tech debt reduction.
✅ Establish clear success metrics tied to business outcomes: conversion rates, engagement, frequency of purchase, and opt-in retention.
✅ Define and document martech workflows across campaign operations, audience segmentation, personalization, and A/B testing.
✅ Partner with Engineering and AI/ML teams to automate content delivery and decision-making using machine learning and generative AI.
✅ Implement and evolve data- and content-related processes that support dynamic campaign personalization at scale.
✅ Own platform evaluations and decisions as we shift from custom-built tools to best-in-class vendors like Braze, Salesforce Marketing Cloud, Movable Ink, and Google Gemini.
✅ Collaborate with technical architects to design modular, extensible solutions that future-proof our MarTech stack.
✅ Lead platform migrations and manage a backlog of technical debt, deprecations, and upgrades with a strategic lens.
✅ Serve as the connective tissue between Marketing, Engineering, Analytics, AI/ML Engineering, Merchandising, and Brand.
✅ Act as the voice of product in high-stakes conversations; listen deeply, synthesize feedback, and align diverse stakeholders.
✅ Influence without authority by leading through clarity, transparency, and outcome-driven decision-making.
✅ Stay organized while fielding inbound requests from across the company—understanding when to say “yes,” “no,” or “not yet.”
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership, communication, and prioritization skills.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, Computer Science, or a related discipline).
Experience: 8+ years of product management experience, ideally in e-commerce, ad tech, or martech.
Required Skills:
- Proven track record building or evolving marketing platforms, personalization engines, or campaign operations tooling.
- Deep understanding of marketing workflows, including content authoring, audience segmentation, testing, and orchestration.
- Experience with Braze, Salesforce, Movable Ink, Google Gemini, CDPs, or similar platforms.
- Exposure to AI/ML technologies and how they can be used to optimize content delivery, segmentation, and performance.
- Strong data acumen—able to define KPIs, interpret dashboards, and partner with analysts to drive decisions.
- Proficient in Agile methodologies, backlog management, and cross-functional execution.
Preferred Skills:
- Experience managing large-scale platform migrations or vendor transitions.
- Familiarity with generative AI tools for subject line testing, creative scaling, or campaign analysis.
- Comfortable navigating strong personalities and conflicting priorities with empathy and clarity.
ASSUMPTION: Candidates with a strong background in product management, marketing, or a related field, and experience working with marketing technologies, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $124,000 - $145,000 per year
Benefits:
- 401k (6% match)
- Flexible Schedules
- Tuition Reimbursement, Leadership Development Program, & Mentorship Program
- Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)
Working Hours: Full-time, typically 40 hours per week. May require occasional overtime or flexible scheduling to meet project deadlines.
ASSUMPTION: The salary range provided is based on industry standards for a senior product manager role in the retail and e-commerce sector, with consideration for the required experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, E-commerce
Company Size: 501-1,000 employees
Founded: 1999 (as Overstock.com, now part of Beyond, Inc.)
Company Description:
- Beyond, Inc. (NYSE:BYON) is the owner of Overstock, Bed Bath & Beyond, Baby & Beyond, Zulily, and other related brands and associated intellectual property.
- Overstock.com is an online retailer that offers a wide range of products, including furniture, home decor, bedding, bath, and more.
- The company is known for its commitment to customer service and unique shopping experience.
Company Specialties:
- Online Retail
- E-commerce
- Technology
- Internet Marketing
- Software Engineering
- Analytics
- Customer Service
- Interior Design
Company Website: www.overstock.com
ASSUMPTION: Overstock.com is a well-established online retailer with a strong focus on customer service and a unique shopping experience. The company is part of Beyond, Inc., which owns several retail brands and associated intellectual property.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the VP of Product Management and works closely with cross-functional teams, including Marketing, Engineering, Analytics, AI/ML Engineering, Merchandising, and Brand.
Work Arrangement: Hybrid - Utah. This role requires occasional on-site presence in Utah, with the remainder of the work being done remotely.
Growth Opportunities:
- Potential career progression into a director or vice president role within the product management organization.
- Opportunities to expand influence and impact across the broader marketing technology landscape within the company.
- Chance to work on high-impact projects that drive business results and enhance the customer experience.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand influence, impact, and career prospects within the product management organization and the broader company.
🌍 Location & Work Environment
Office Type: Hybrid - Utah. The company's headquarters is located in Midvale, UT, with additional offices and remote workers across the United States.
Office Location(s): 799 West Coliseum Way, Midvale, UT 84047, US
Geographic Context:
- The Salt Lake City metropolitan area, where the company's headquarters is located, offers a mix of urban and outdoor living, with easy access to skiing, hiking, and other recreational activities.
- The area has a relatively low cost of living compared to other major metropolitan areas in the United States.
- The company's hybrid work arrangement allows for flexibility in work location, with occasional on-site presence required.
Work Schedule: Full-time, typically 40 hours per week. May require occasional overtime or flexible scheduling to meet project deadlines.
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility, allowing employees to enjoy the benefits of both work environments.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the product management team.
- On-site or virtual interview with a panel of stakeholders, including representatives from marketing, engineering, and other relevant departments.
- Final interview with the VP of Product Management.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Cross-functional leadership and collaboration abilities.
- Technical proficiency in marketing workflows and relevant technologies.
- Data-driven decision-making and analytical skills.
Application Tips:
- Highlight your experience with marketing technologies, platform migrations, and cross-functional leadership in your resume and cover letter.
- Be prepared to discuss your approach to balancing short-term marketing agility with long-term platform scalability and tech debt reduction.
- Demonstrate your understanding of the company's business and the role's impact on customer engagement and profitability.
ATS Keywords: Marketing Technology, Personalization, Customer Engagement, Platform Migration, Cross-Functional Leadership, Agile Methodologies, Data Analysis, AI/ML
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Braze
- Salesforce Marketing Cloud
- Movable Ink
- Google Gemini
- CDPs
- AI/ML tools (e.g., TensorFlow, PyTorch, scikit-learn)
- Agile project management tools (e.g., Jira, Asana, Trello)
ASSUMPTION: Familiarity with the listed tools and technologies is beneficial for this role, but not all candidates may have experience with every tool mentioned.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Data-driven
- Agile
- Cross-functional
- Results-oriented
- Adaptable
Self-Assessment Questions:
- How do you align with the company's customer-centric value proposition?
- Describe a time when you had to balance short-term marketing agility with long-term platform scalability and tech debt reduction. How did you approach this challenge?
- How do you navigate strong personalities and conflicting priorities in a cross-functional environment?
ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style, and who can provide compelling examples of their relevant experience and skills, will be well-suited for this role.
⚠️ Potential Challenges
- Managing conflicting priorities and stakeholder expectations in a cross-functional environment.
- Balancing short-term marketing agility with long-term platform scalability and tech debt reduction.
- Keeping up with the rapidly evolving marketing technology landscape.
- Occasional on-site presence requirements in Utah, which may be inconvenient for some candidates.
ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be prepared to address them proactively and strategically.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing technology and personalization within the retail and e-commerce sector.
- Similar roles may be found in other retail or e-commerce companies, as well as in marketing technology or ad tech firms.
- Career progression in this role may lead to opportunities in marketing technology leadership, product management, or related fields within the company or the broader industry.
ASSUMPTION: While this role shares some similarities with other product management or marketing technology roles, its focus on retail and e-commerce makes it unique within the industry.
📝 Sample Projects
- Leading a platform migration from a custom-built tool to a best-in-class vendor like Braze or Salesforce Marketing Cloud.
- Implementing a generative AI tool for subject line testing, creative scaling, or campaign analysis to optimize marketing performance.
- Defining and documenting martech workflows to improve campaign operations, audience segmentation, and personalization.
ASSUMPTION: These sample projects are illustrative of the types of initiatives a candidate in this role might work on, but the specific projects may vary based on the company's priorities and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product management organization and the company's long-term strategy?
- What are the most pressing challenges facing the marketing technology stack, and how can this role address them?
- How does the company support the professional development and growth of its product management team?
- What is the company's approach to balancing short-term marketing agility with long-term platform scalability and tech debt reduction?
- How does the company foster a culture of innovation and continuous improvement within its marketing technology team?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for professional growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with marketing technologies, platform migrations, and cross-functional leadership.
- Prepare for your interview by researching the company's business, the role's impact on customer engagement and profitability, and your approach to balancing short-term marketing agility with long-term platform scalability and tech debt reduction.
- Follow up with the hiring manager or a member of the product management team one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
