Senior Product Manager, Peer to Peer Marketing

📌 Core Information

🔹 Job Title: Senior Product Manager, Peer to Peer Marketing

🔹 Company: Sanofi

🔹 Location: Cambridge, MA

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic engagement plans for key opinion leaders (KOLs) in oncology
• Managing and maintaining KOL relationships
• Overseeing peer-to-peer initiatives to enhance brand advocacy within the oncology community
• Collaborating with cross-functional teams to produce content and support events

ASSUMPTION: This role requires a strong background in marketing, preferably with oncology experience, and exceptional communication and analytical skills.

📋 Key Responsibilities

✅ Develop and execute strategic engagement plans for key opinion leaders (KOLs) in oncology, fostering meaningful, brand-aligned connections

✅ Act as the main liaison with Thought Leader Liaison teams for KOL engagement, ensuring alignment on KOL engagement and advocacy strategies

✅ Support consistent and effective field engagement with KOLs, including at major congresses

✅ Identify and develop target lists for potential and current KOLs, using data-driven insights to prioritize and focus on high-impact influencers in oncology

✅ Manage and maintain KOL relationships, ensuring a proactive approach to engagement and retention

✅ Oversee execution of in-house and third-party peer-to-peer initiatives for Sarclisa

✅ Lead the development of assets for KOLs to use in educational and advocacy settings, ensuring they align with brand messaging and scientific integrity

✅ Collaborate with internal teams to produce content that KOLs can leverage in peer engagements and professional settings

✅ Facilitate KOL participation and engagement in events to amplify the brand’s presence and scientific communication

✅ Enable KOLs to engage effectively in scientific discussions that support brand advocacy and clinical education

✅ Track the effectiveness of KOL and peer-to-peer programs, collecting insights to optimize engagement and refine strategies

✅ Design initiatives to facilitate peer-to-peer interactions that advance knowledge sharing and clinical insights within the field

✅ Partner with the medical team to develop and refine scientific content for peer-to-peer interactions, ensuring that materials are accurate, credible, and impactful

✅ Work closely with operations and medical teams to provide logistical and strategic support for congresses, symposia, and other oncology-related events

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree required; advanced degree in business or life sciences preferred

Experience: Marketing experience required. Oncology experience preferred.

Required Skills:

• Exceptional communication and analytical skills
• Proven success in customer-centric marketing strategy development
• Cross-functional leadership

Preferred Skills:

• Oncology experience

ASSUMPTION: While not explicitly stated, a strong understanding of the pharmaceutical industry and oncology landscape is likely required for success in this role.

💰 Compensation & Benefits

Salary Range: $122,250.00 - $176,583.33 annually

Benefits:

• Health Care
• Wellness Programs
• Parental Leave

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior product manager role in the pharmaceutical industry.

📌 Applicant Insights

🔍 Company Context

Industry: Sanofi is a global pharmaceutical company dedicated to improving the lives of people affected by cancer, immune and neurological diseases, and rare blood disorders.

Company Size: Sanofi has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Sanofi was founded in 1973 and has since grown into a global leader in the pharmaceutical industry.

Company Description:

• Sanofi is committed to transforming the lives of people with immune challenges, rare diseases, and blood disorders, cancers, and neurological disorders.
• The company pursues progress in science to make a real impact on millions of patients around the world.
• Sanofi offers a supportive, future-focused work environment with opportunities for growth and development.

Company Specialties:

• Pharmaceutical Manufacturing
• Biotechnology
• Clinical Research

Company Website: sanofi.us

ASSUMPTION: Sanofi's focus on innovation and patient-centric care creates an environment that values creativity, collaboration, and continuous learning.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in product management and marketing within the pharmaceutical industry.

Reporting Structure: The Senior Product Manager reports directly to the Director, Oncology Marketing.

Work Arrangement: This role is on-site, with the expectation of working from the Cambridge, MA office.

Growth Opportunities:

• Potential career progression into a director or vice president role within the marketing department.
• Opportunities to work on different brands or therapy areas within the oncology portfolio.
• Possibility to take on additional responsibilities or lead cross-functional projects.

ASSUMPTION: Sanofi's large size and diverse portfolio provide numerous opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Sanofi's Cambridge, MA office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 50 Binney Street, Cambridge, MA 02142

Geographic Context:

• The Cambridge, MA area is known for its vibrant biotech and pharmaceutical industry, providing ample networking opportunities.
• The region offers a high quality of life, with excellent schools, cultural attractions, and recreational activities.
• Cambridge is located near Boston, providing easy access to international airports and additional amenities.

Work Schedule: The typical work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for meetings and events as needed.

ASSUMPTION: The Cambridge, MA area is an ideal location for professionals in the pharmaceutical and biotechnology industries, offering a rich talent pool and numerous networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or a member of the HR team
• In-depth behavioral and situational interviews with cross-functional team members
• Final interview with the Director, Oncology Marketing

Key Assessment Areas:

• Marketing and product management skills
• Oncology knowledge and industry expertise
• Communication and presentation skills
• Cross-functional teamwork and collaboration

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and oncology experience, as well as your ability to manage cross-functional teams.
• Prepare examples of your past successes in developing and executing strategic engagement plans, managing KOL relationships, and overseeing peer-to-peer initiatives.
• Be ready to discuss your understanding of the oncology landscape and your ideas for enhancing brand advocacy within the field.

ATS Keywords: Oncology, KOL engagement, peer-to-peer marketing, product management, marketing strategy, cross-functional leadership, communication, analytical skills

ASSUMPTION: Sanofi's application process is designed to assess your skills and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Veeva)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the projects at hand.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity: Putting patients first in all decisions and actions
• Integrity: Acting with honesty and transparency in all aspects of work
• Responsibility: Taking ownership and accountability for individual and team performance

Work Style:

• Collaborative: Working closely with cross-functional teams to achieve common goals
• Innovative: Embracing new ideas and approaches to drive progress
• Adaptable: Responding effectively to changes in the market and the organization

Self-Assessment Questions:

• Do you have a proven track record of developing and executing strategic engagement plans for KOLs in oncology?
• Are you comfortable working in a fast-paced, dynamic environment with frequent changes and priorities?
• Do you thrive in a collaborative, team-based work environment?

ASSUMPTION: Sanofi values candidates who align with their core values and work style, as well as those who demonstrate a strong commitment to patient-centric care.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the pharmaceutical industry may require frequent adjustments to plans and priorities.
• Managing KOL relationships and peer-to-peer initiatives may involve complex logistics and coordination with multiple stakeholders.
• The competitive landscape in the oncology field may present challenges in differentiating Sanofi's brand and engaging with KOLs.
• Balancing the need for scientific integrity with the desire to create impactful, brand-aligned content may require careful navigation.

ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and effective communication with cross-functional teams.

📈 Similar Roles Comparison

• Unlike other product manager roles, this position focuses specifically on peer-to-peer marketing and KOL engagement within the oncology field.
• While the core responsibilities may be similar to other product manager roles, the unique context and requirements of the oncology landscape set this role apart.
• Career progression in this role may follow a similar path to other product manager roles, with opportunities to take on additional responsibilities or lead cross-functional projects.

ASSUMPTION: This role offers a unique opportunity to specialize in oncology marketing and gain valuable experience in KOL engagement and peer-to-peer initiatives.

📝 Sample Projects

• Developing and executing a strategic engagement plan for a newly launched oncology product, including targeted KOL outreach and event planning
• Managing a KOL advisory board to gather insights and feedback on an existing oncology product, leading to improved patient outcomes and market share
• Overseeing a peer-to-peer initiative to enhance brand awareness and clinical education among oncology providers, resulting in increased prescribing rates and patient satisfaction

ASSUMPTION: These sample projects illustrate the range of responsibilities and impact that a Senior Product Manager, Peer to Peer Marketing might have in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Oncology Marketing department?
• How does Sanofi support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days, and how will my success be measured?
• How does Sanofi approach innovation and continuous improvement in its marketing strategies?
• What is the typical work-life balance for employees in this role, and how does Sanofi support work-life integration?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and the organization, as well as your commitment to making a strong contribution.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and oncology experience, as well as your ability to manage cross-functional teams.
• Prepare examples of your past successes in developing and executing strategic engagement plans, managing KOL relationships, and overseeing peer-to-peer initiatives.
• Be ready to discuss your understanding of the oncology landscape and your ideas for enhancing brand advocacy within the field.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.