Senior Product Marketer

📌 Core Information

🔹 Job Title: Senior Product Marketer

🔹 Company: Rithum

🔹 Location: United States - Remote

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: 2025-06-27

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Defining positioning and go-to-market messaging for Rithum's Brands or Retailer platform
• Driving product launches and managing cross-functional implementation
• Creating impactful marketing collateral and conducting market opportunity analysis
• Supporting business growth, positive client outcomes, and achieving financial goals

ASSUMPTION: This role requires a strong understanding of e-commerce, retail tech, and data integration, as well as excellent communication and project management skills.

📋 Key Responsibilities

✅ Define positioning, go-to-market messaging, and launch plans for Rithum's Brands or Retailer platform that unlocks meaningful value for our retailers and contributes to key growth goals.

✅ Develop differentiation that displays Rithum’s leadership position versus buyers’ other purchase options; develop plans for distributing these assets internally and externally.

✅ Perform detailed market opportunity analysis, including market research, segmentation, key trends and changes, buyer personas and competitive analysis.

✅ Drive product launches by codeveloping launch plans and managing the cross-functional implementation of the plans.

✅ Create relevant, impactful, and timely marketing collateral including sales presentations and pitch decks, sales tools, product data sheets, web content, webinars, blogs, product differentiation, social media and more.

✅ Develop and maintain internal sales tools that clearly communicate competitive differentiators, objection handling and positioning strategies.

✅ Contribute to growth marketing efforts by delivering product content and participating in activities for the marketing programs that drive demand for Rithum’s products.

✅ Understand the market, the competition and how Rithum wins, and play a leading role in sharing this knowledge with other team members including conducting regular enablement sessions.

ASSUMPTION: This role involves working closely with various internal teams, such as sales, revenue management, product, marketing, and client success, to drive business growth and positive client outcomes.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, product marketing, business administration or related field; or relevant experience in lieu of degree

Experience: 3+ years of experience in product marketing, product management, or related field

Required Skills:

• Proven experience in e-commerce tech, retail tech, data integration, data automation, enterprise software and Software-as-a-Service (SaaS)
• Ability to distill complex topics into value propositions, concepts, visuals, terms and phrases that resonate with the core buyer persona
• Experience developing positioning, messaging, and differentiation from the buyer’s perspective
• Excellent written and verbal communication and presentation skills including the ability to create a full product marketing bill of material and deliver effective presentations to internal and external audiences
• Strong project management skills, including ability to own projects from start to finish
• Ability to work autonomously across internal stakeholders
• Ability to influence others and be a strong, consistent, and clear voice at the table
• Proven success working with product management to support product strategy, direction and launches
• Proven success partnering with sales to drive pipelines and increase win rates
• Sharp eye for detail and proven project management and operational skills
• Ability to work standard business hours (8am - 5pm) Central or East Coast Time

Preferred Skills:

• Experience in retail media or technical advertising. Experience at a digital marketing agency is a plus
• Knowledge of the e-commerce industry, B2B Commerce, B2C Commerce, Marketplaces, Dropship, Third Party (3P) retailing
• Knowledge of merchandising, ecommerce, and retail supply chain management
• Knowledge of networked, two-sided business models and data integration value propositions
• Experience working in product marketing roles at scaled tech companies

ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience in lieu of a degree will also be considered.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for a Senior Product Marketer role with 5-10 years of experience in the United States)

Benefits:

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app and the Employee Assistance Program
• $65/month Remote work stipend for internet
• Culture and team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

Working Hours: 40 hours per week, standard business hours (8am - 5pm) Central or East Coast Time

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketer role with 5-10 years of experience in the United States. Actual salary may vary based on factors such as experience, skills, and company-specific compensation structures.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on e-commerce and retail tech

Company Size: Medium-sized company with 501-1,000 employees, offering a collaborative and dynamic work environment

Founded: 1997, with a rich history and extensive experience in the e-commerce industry

Company Description:

• Rithum is the industry’s most influential and trusted commerce network, helping brands, suppliers, and retailers work together to deliver connected e-commerce experiences
• The Rithum platform helps brands and retailers accelerate growth, optimize channel operations, scale product offerings and enhance margins
• Rithum is the new brand representing the culmination of several brands including CommerceHub, ChannelAdvisor, Dsco, and Cadeera

Company Specialties:

• Retail
• E-Commerce
• Software
• AI
• Product Content Management
• Paid Search Marketing
• Shipping Organization
• Google Shopping
• Marketplace Syndication
• Order Fulfillment
• Supplier Onboarding
• Retail Supply Chain
• and Dropship

Company Website: https://www.rithum.com

ASSUMPTION: Rithum's extensive experience and expertise in the e-commerce industry make it a strong and stable employer, offering numerous opportunities for growth and development.

📊 Role Analysis

Career Level: Senior-level role, offering significant responsibility and the opportunity to make a substantial impact on the company's growth and success

Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with various internal teams, such as sales, revenue management, product, marketing, and client success

Work Arrangement: Remote OK, with the expectation to work standard business hours (8am - 5pm) Central or East Coast Time

Growth Opportunities:

• Potential to take on additional responsibilities and advance to a leadership role within the product marketing team
• Opportunities to collaborate with and learn from experienced professionals across various teams within the organization
• Chance to contribute to the growth and success of a dynamic and innovative company in the rapidly evolving e-commerce industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the product marketing team and contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: Remote-first company with no physical office requirement

Office Location(s): United States - Remote

Geographic Context:

• The United States offers a large and diverse market for e-commerce and retail tech, providing ample opportunities for growth and expansion
• The remote work arrangement allows for flexibility and work-life balance, with the expectation to work standard business hours (8am - 5pm) Central or East Coast Time
• The United States has a well-established and mature e-commerce market, with a strong focus on innovation and technological advancement

Work Schedule: Standard business hours (8am - 5pm) Central or East Coast Time, with the flexibility to adjust as needed to accommodate team meetings and collaboration

ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the United States' mature e-commerce market provides ample opportunities for growth and success.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and key team members
• Background check and offer extension

Key Assessment Areas:

• Product marketing skills and experience
• Industry knowledge and understanding of e-commerce and retail tech
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit and alignment with Rithum's values and work style

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your work, showcasing your product marketing skills and achievements
• Research Rithum's company culture, values, and recent projects to demonstrate your understanding and enthusiasm for the role
• Practice your presentation skills and be prepared to deliver a compelling pitch for your qualifications and fit for the role
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Product Marketing, E-commerce, Retail Tech, Data Integration, Data Automation, Enterprise Software, SaaS, Market Research, Competitive Analysis, Project Management, Communication Skills, Sales Collaboration, Marketing Collateral Development, Buyer Persona Development, Product Launch Management, Differentiation Strategy

ASSUMPTION: The application process for this role is competitive, and demonstrating your relevant experience, skills, and enthusiasm for the role will be crucial for success.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
• Presentation software (e.g., PowerPoint, Google Slides)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: Familiarity with industry-standard marketing, project management, and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Inclusive
• Accountable

Work Style:

• Remote-first and flexible work arrangements
• Dynamic and fast-paced environment
• Strong focus on teamwork and collaboration
• Data-driven decision-making
• Continuous learning and professional development

Self-Assessment Questions:

• Do you thrive in a remote-first, dynamic, and fast-paced work environment?
• Are you comfortable working autonomously and collaborating with cross-functional teams?
• Do you have a strong customer focus and a passion for driving business growth through innovative marketing strategies?
• Are you committed to continuous learning and professional development?
• Do you embrace a data-driven approach to decision-making and problem-solving?

ASSUMPTION: Rithum values a strong cultural fit, and candidates who align with the company's values and work style will be more successful in the role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, dynamic environment
• Balancing remote work and maintaining productivity and focus
• Adapting to a constantly evolving e-commerce landscape and market trends
• Collaborating effectively with cross-functional teams, including sales, product, marketing, and client success
• Developing and maintaining a deep understanding of the market, competition, and Rithum's unique value proposition

ASSUMPTION: These challenges can be overcome with strong project management skills, a customer-centric mindset, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position requires a strong understanding of e-commerce and retail tech, as well as the ability to work autonomously and collaborate effectively with cross-functional teams
• Rithum's focus on innovation, collaboration, and data-driven decision-making sets it apart from other companies in the e-commerce and retail tech industries
• This role offers significant growth potential and the opportunity to make a substantial impact on the company's success, making it an attractive choice for experienced product marketing professionals looking to advance their careers

ASSUMPTION: This role is well-suited for experienced product marketing professionals with a strong background in e-commerce and retail tech, looking to take on additional responsibilities and make a significant impact on a dynamic and innovative company.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product feature, driving adoption and user engagement
• Conducting market research and competitive analysis to inform product positioning and differentiation
• Creating and delivering a comprehensive product marketing plan, including messaging, collateral, and launch activities
• Managing a product launch campaign, coordinating cross-functional teams, and driving successful execution
• Analyzing product performance data and making data-driven recommendations to optimize marketing strategies and improve user experience

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, highlighting the importance of strong project management, communication, and analytical skills.

❓ Key Questions to Ask During Interview

• Can you describe the current product marketing team structure and how this role fits within it?
• What are the most pressing challenges facing the product marketing team, and how does this role address them?
• How does Rithum support the professional development and growth of its product marketing team members?
• Can you provide examples of how Rithum has adapted its product marketing strategies to respond to changes in the e-commerce landscape and market trends?
• How does Rithum collaborate with and support its clients to drive positive outcomes and business growth?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, enabling you to make an informed decision about your fit and potential for success in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through https://www.rithum.com/careers
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your work, showcasing your product marketing skills and achievements
• Research Rithum's company culture, values, and recent projects to demonstrate your understanding and enthusiasm for the role
• Practice your presentation skills and be prepared to deliver a compelling pitch for your qualifications and fit for the role
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.